The latest article on ‘MarketingProfs’ is titled “Hail to the Chief… of Email Marketing”. Seamas Egan says, “Presidents’ Day is here, and I’ve been thinking about various US heads of state. I’ve wondered whether they would also have been great CMOs, because in many cases their words and ideas have withstood the test... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “7 FREE Ways to Increase Conversion Rates on Your Site”. Radhika says, “Online shoppers have way an incredible number many options these days, and that’s both a good and a bad thing. For a shopper, it’s great. There are more options, so there’s no need to be limited... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Does native advertising face a $3 billion question?”. Ryan Skinner says, “In 1973, the Wall Street Journal quoted a professor: “Academic politics is the most vicious…because the stakes are so low.” Thereafter, the idea (that the intensity of a dispute is inversely proportional... [Read more]

Devin Zander has teamed with marketer Wyatt Jozwowski and programmer Mo Miah to produce software that builds backlinks to your videos all around the web. They call it Video Vantage Pro. This innovative software takes your video, even if it’s brand new, and builds a backlink structure that will increase the rank of nearly any video, they promise. Here’s... [Read more]

The latest post on ‘Mashable’ is titled “Pinterest Brings Place Pins to iPad, GIFs to Mobile”. Kurt Wagner says, “Pinterest updated both its mobile and iPad apps on Friday, offering some of its most recent product updates to mobile users. Updates to the iOS and Android apps now support GIFs, a feature that Pinterest unveiled in... [Read more]

The latest post on ‘ReadWrite’ is titled “How Twitter Could Challenge Amazon, eBay In eCommerce”. Bernard Lunn says, “The reported but still-unconfirmed news that Twitter is moving into e-commerce—first broken by Re/code—is baffling to most people. There were unconfirmed reports of Twitter partnering with a New York-based startup... [Read more]

The latest ‘Econsultancy’ blog post is titled “Leads and opportunities are the primary B2B marketing measure, not ‘attention’”. Louis Gudema says, “We’re at an inflection point in B2B marketing, and marketers should celebrate the opportunity to show their true contribution to revenue and not fall back... [Read more]

James Knight has released new software called Profit Pirate. He explains it thoroughly on his sales page, but in summary, this software automates your process of getting CPA and affiliate sales on two large free websites, Facebook and YouTube. James reports that he has made over $5020.85 using this software in only 1 week. And it didn’t require... [Read more]

The latest article on Business Insider is titled ”AOL And Google Just Put More Money Into This Mobile Video Advertising Startup”. Aaron Taube says, “The in-app mobile video advertising startup Vungle announced Thursday that it received $17 million in Series B funding. The round was led by Thomvest Ventures, with participation from... [Read more]

The latest article on HubSpot blog is titled ”New Data Reveals the ROI of Inbound”. Ginny Soskey says, “Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software.... [Read more]

The latest MOZ blog post is titled “Google Analytics Checklist for New Projects”. Geoff Kenyon says, “Whether you’re setting Google Analytics up on a site for the first time or checking a client’s existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right“. Google... [Read more]

Amanda Craven just released Income Blast Off, her training on building a successful business as a marketing consultant for offline businesses who want to advertise online. IM NewsWatch received a copy of this new product and has reviewed it to assess its helpfulness for marketing consultants. Our review is generally positive. See our detailed review here: Proving Ground... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How Paying for Postage Made me a Better Marketer”. Brian Kurtz says, “?I have a confession. I’m a direct mail guy. I’ve been responsible for over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t... [Read more]

The latest article on ’Marketing Land’ is titled “Report: New Global Internet Growth Will Mostly Be Mobile”. Greg Sterling says, “Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 “emerging markets,”... [Read more]

The latest article on ‘Business 2 Community’ is titled “Social Media Marketing Trends For 2014″. Lavinia Tauro says, “Social media networking has undergone a plethora of changes since its inception in the early 2000s. The year 2014 will certainly witness several dramatic changes in the way we formulate social media strategies... [Read more]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises Crook’s... [Read more]

‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five ways in which search is evolving”. Marcus Tober says, “The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximise their search presence. Here... [Read more]

The latest article on ‘Business 2 Community’ is titled “How To Create Perfect Posts On Social Platforms”. Sourav Saha says, “We all post updates across different social media channels. But if you ever wondered about a picture perfect post….then this article is just for you. The content that you share on various social media channels... [Read more]

We may say, “Don’t judge a book by its cover”, but we don’t practice it. If you are a book author (or future author), your cover may doom you to failure, or may lead you to success. An attractive cover is critical if you are to have a best-seller. That’s true on Kindle, on Amazon, and on any other website. People can’t... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Marketers: focus on video audience fragmentation, not cord cutting”. Jim Nail says, “With all the talk of cord cutting, you’d think consumers were abandoning video entertainment for a return to Neolithic era telling stories around the campfire after the day’s hunt. I published... [Read more]

The latest post on ‘Mashable’ is titled “How to Spend Only 10 Minutes Per Day on Twitter”. Aubre Andrus says, “The No. 1 complaint from businesses new to social media is: “I just don’t have time.” What these people don’t realize is that social media doesn’t always require a huge commitment, especially Twitter. As Facebook constantly... [Read more]

The latest article on ’Marketing Land’ is titled “What Marketers Need To Know About Mobile Usage During Holiday 2013″. Monica Ho says, “If Santa hasn’t already gotten himself a smartphone, it’s about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that... [Read more]

The latest ‘Econsultancy’ blog post is titled “Ecommerce technology is failing to meet merchant needs: report”. Ben Davis says, “Companies are reporting the underperformance of ecommerce solutions in critical areas of functionality such as site search, product management, SEO and mobile-supported commerce. These deficiencies,... [Read more]