IM NewsWatch, February 18, 2013 - Latest IM News including ‘Essentials of Web Design That Works – Copyblogger’ and much more...

February 18th, 2013 at 2:57 am EDT

IM NewsWatch

Monday, February 18, 2013

‘The Web as a Living Laboratory’ MarketingExperiments Webinar February 20

MarketingExperiments is hosting a webinar on Wednesday, February 20 at 12.30 pm EST. The topic of the webinar is “The Web as a Living Laboratory”. MarketingExperiments team says, “Too often, marketers are faced with email campaigns that underperform. When it happens, it seems as though there is nothing to do but wait for the next campaign... [Read more]

‘The Most Important Sales Tool for Your Kindle Books (and How to Perfect It)- Part Two' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “The Most Important Sales Tool for Your Kindle Books (and How to Perfect It)- Part Two?. Karon Thackston says, “In Part One of this article,I gave you three steps in my 7-step formula for writing Kindle book descriptionsthat will help you to get your sales out of the doldrums and... [Read more]

‘Build Your Website Without a Webmaster‘ Jason Drohn’s Webinar February 20

Christina Hills is hosting a webinar on Wednesday, February 20 at 3.00 pm EST. The topic of the webinar is “Build Your Website Without a Webmaster”. Webinar Details Organizer: Christina Hills Topic: Build Your Website Without a Webmaster Day/Date: Wednesday, February 20 Time: 3.00 pm EST – Time Zone Converter Register for webinar... [Read more]

Local Business WP Mobile Themes Vol.1: Sell them to local businesses #ad

Only about 1 in 4 local businesses have a website for mobile devices. The other 3 are prime candidates for your services. Mark Sandquist has just released Local Business WP Mobile Themes, with 5 WordPress themes that are aimed at specific local businesses in need of mobile sites: • Plumbers • Heating and Air Conditioning • Pool Maintenance •... [Read more]

‘An untapped way to make money‘ Jason Drohn’s Webinar February 19

Jason Drohn is hosting a webinar on Tuesday, February 19 at 3.00 pm GMT. The topic of the webinar is “An untapped way to make money”. Drohin says, “During this one-time only LIVE presentation, you’ll learn: * Why this method is attractive to both newbies as well as seasoned veterans, allowing both to do extremely well with... [Read more]

‘Pinterest – A Sleeping Giant in Internet Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Pinterest – A Sleeping Giant in Internet Marketing”. Vincent Clarke says, “Pinterest is one of the fastest growing social media networks – taking only 3 years to reach 25 million users – and yet it is still underutilized by content marketers. Despite being dependant... [Read more]

‘Video: Why and How You’ll Be Using It in 2013’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Video: Why and How You’ll Be Using It in 2013”. Melody King say, “Online retailers to major news outlets have seen the light: online video. In its recently announced reshuffling of top editors, the New York Times appointed a managing editor just for the development of video—that’s... [Read more]

Mobile Impact Pro: Software helps you create practical mobile websites #ad

If the mobile themes in the earlier ad today aren’t the niches you need, check out Mobile Impact Pro, software that lets you create as many mobile themes as you like in any niches. This software will help you make complete mobile sites, and is flexible to let you do a lot of customization, so your client gets just what they need: • Google Maps •... [Read more]

‘Report: Yahoo’s Mobile Ad Revenue $125 Million’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Report: Yahoo’s Mobile Ad Revenue $125 Million”. Greg Sterling says, “Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she’s been told by someone inside the company that Yahoo’s mobile ad revenues... [Read more]

‘3 Things That Make Online Marketing Outperform Traditional Advertising’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “3 Things That Make Online Marketing Outperform Traditional Advertising”. Dario Petkovic says, “Advertising online is very different from traditional advertising and that could be a good thing. It has almost become a catch phrase when people say that marketing is shifting online.... [Read more]

‘Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response ’ MarketingExperiments Webinar February 27

MarketingExperiments is hosting a webinar on Wednesday, February 27 at 4.00 pm EST. The topic of the webinar is “Do Optional Form Fields Help (or Hurt) Conversion? How knowing what information NOT to require led to 145% increase in response”. MarketingExperiments team says, “Have you ever wondered what the impact of optional form fields are... [Read more]

Adsense Gold Rush: How to create targeted, profitable Adsense campaigns #ad

There is still money to be made in Adsense. What you have tried in the past may not have been effective, but with a few tweaks, you can probably do better. Adsense Gold Rush is a step-by-step guide that shows you new sources of traffic for your Adsense ads. And it shows you how to maximize your click through rate and your earnings per click. And if... [Read more]

‘ Product Listing Ads Remain Strong – Paid Search Trends For February 2013′ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “ Product Listing Ads Remain Strong – Paid Search Trends For February 2013″. Kohki Yamaguchi says, “Cost-Per-Clicks (CPC) fell across the board month-over-month, as is typical for February, resulting in a 5% lower CPC for Google and 3% lower for Yahoo!-Bing, compared... [Read more]

‘Industry Clash: Balancing CPS & CPA Marketing’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Industry Clash: Balancing CPS & CPA Marketing at Affiliate Summit East 2011”. Collins Says, “This was a conference session titled Industry Clash: Balancing CPS & CPA Marketing from Affiliate Summit East 2011, which took place August 21-23, 2011 in New York City. Session speakers: Greg Hoffman,... [Read more]

‘Evergreen Content and the Affiliate Marketer’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Evergreen Content and the Affiliate Marketer”. Cecille says, “Evergreen content, to those not familiar with the term, refers to timeless content. This is the kind of content that remains relevant years after it has been published. Hence, “evergreen”: content that is always... [Read more]

Commission Apex: How to get new subscribers who are proven buyers #ad

Ricardo Lira has lots of experience in affiliate marketing. He has learned how to build a list of buyers, not “tire-kickers”, at minimal expense. He shares this wisdom in Commission Apex. Lira has found that his affiliate marketing and his list-building both profit from YouTube videos, produced at no cost to him and with very little time... [Read more]

‘How To Take Back Social Media Marketing From Facebook & Twitter’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How To Take Back Social Media Marketing From Facebook & Twitter”. Rob Tarkoff says, “It’s 2013. Social media is no longer new. It’s a mature medium, one that has been woven into the fabric of consumer life online. So why are brands still determined to act like naive tourists, blundering... [Read more]

‘Google Retail Stores Rumored to Be On the Way’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Retail Stores Rumored to Be On the Way”. Glen Tickle says, “A few months ago, I was in the market for a new laptop. The Google Chromebook line was appealing for its price, but I was unable to find a store that physically had them for me to try. I type for a living, so I’m particular... [Read more]

‘Three examples of the psychology of social networks influencing user behavior’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three examples of the psychology of social networks influencing user behavior”. Andy Betts says, “As the social media landscape has evolved, marketers have focused on the trends and psychology of sharing. However, as the market changes, there may be a tipping point as to... [Read more]

‘6 Ways to Measure Social Media’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “6 Ways to Measure Social Media”. Yasmin Bendror says, “Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other, more traditional marketing channels. But measuring your social media efforts is possible, and it’s crucial to your overall marketing... [Read more]

VideoBlast for WordPress: Add YouTube videos directly to your blog #ad

Now you don’t have to leave your site, go to YouTube, do a search and copy arcane link codes to place a YouTube video on your WP site. Stay on your own site, use VideoBlast for WordPress to find the right video and add it to your post or page, all from the comfort of “home”. With VideoBlast for WordPress, you specify a keyword and... [Read more]

‘Get Yourself an Internet Marketing Education in 20 Emails (No Charge)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Get Yourself an Internet Marketing Education in 20 Emails (No Charge)”. Brian Clark says, “Want to discover the smartest ways to mix social media, content marketing, and SEO for lead generation? Want to convert those leads to customers and clients? We’ve got you covered with Internet... [Read more]

‘How Do I Find a Good SEO?’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How Do I Find a Good SEO?”. Rand Fishkin says, “Finding a decent SEO is hard work, and the recommendations you get for selecting your perfect fit will vary as much as the people providing them. Whether you’re looking for a consultant or an agency, you don’t need to feel alone in your search!... [Read more]

‘Youtility – The Marketing Strategy for the Age of Information Overload' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Youtility – The Marketing Strategy for the Age of Information Overload?. Baer says, “I’m delighted to officially announce that my next book is finished and it’s the best work I’ve ever done. I am BURSTING with excitement to get the book in the hands of sharp, creative... [Read more]

‘The Fallout From The Google Image Search Revamp’ by John Chow

John Chow’s latest blog post is titled “The Fallout From The Google Image Search Revamp”. Chow says, “By now, you’ve probably already read plenty of posts all ranting and raving about the sheer audacity of Google’s newly updated image search. The internet has been awash with an overwhelming and emotional backlash to the recent image search... [Read more]

Customer Retention Formula: How to keep your customers and turn them into ambassadors #ad

Marketers have known two principles for centuries: 1. It costs far less to keep an existing customer than to get a new one. 2. Words of mouth advertising, in which your happy customers tell others about you, is the best advertising. Customer Retention Formula shows you how to use these two principles to full advantage. Almost 50 videos are dedicated... [Read more]

‘Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Mobile Optimization: How the Ritz-Carlton Destination Club increased its mobile email traffic 243%”. John Tackett says, “With MarketingSherpa Email Summit 2013 just around the corner, I wanted to touch on a strategy that, for the most part, is uncharted by marketers – mobile email... [Read more]

‘The Analysis of Paralysis’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “The Analysis of Paralysis”. Gail says, “Whether you are paralyzed by analysis of your situation or analyzing the reason you are paralyzed by your inaction – it doesn’t make a difference. What does make the difference is what you do with the information. And, this is how to... [Read more]

‘The 4 Most Costly Landing Page Mistakes’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The 4 Most Costly Landing Page Mistakes: Irrelevant Video Content”. Dustin Sparks says, “Video is GREAT at increasing conversions – BUT, that doesn’t mean that ANY video on ANY landing page will increase conversions. Let me explain. Too many companies put videos on their... [Read more]

‘How to Solve the Top Pitfalls of Working From Home’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Solve the Top Pitfalls of Working From Home”. Nellie Akalp says, “The number of Americans working from home has jumped 41% since 1999. As technology continues to evolve (enabling new access on mobile, social and collaboration), we can expect more growth in working from home. While... [Read more]

Video Profit Powerhouse: Using YouTube to dominate Google searches #ad

If you aren’t using YouTube to market your products, you aren’t getting all the sales you might. YouTube is a powerful marketing tool for marketers who use it well. And it’s free, to boot. Now, BJ has released Video Profit Powerhouse  [Read more]

‘Comparison sites dominate paid and organic search for financial services’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Comparison sites dominate paid and organic search for financial services”. David Moth says, “Price comparison sites are renowned for having some of the most high profile, and downright irritating, marketing campaigns. And a new report from Epiphany shows that this visibility... [Read more]

‘The Essentials of Web Design That Works’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Essentials of Web Design That Works”. Pamela Wilson says, “Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy. Anyone? Anyone? I didn’t think so. Our sites are created for humaninteraction. And we human beings — for all our splendiferous... [Read more]

‘As iPad’s Market Share Falls, Must Profits Follow?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “As iPad’s Market Share Falls, Must Profits Follow?”. Matt Asay says, “Apple’s share of the tablet market has plummeted from 90% to 38.8% in just three years, and it’s certain to continue to fall. It has to. Apple’s business model demands it. In early 2011 I wrote: Apple is... [Read more]

‘Is Your Video Platform Future-Proof?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Is Your Video Platform Future-Proof?”. Jeff Fissel say, “Video marketing is more important than ever as consumers increasingly research products before making purchases. In fact, a 2011 survey found that buyers of technology products ranked video third—behind only brochures and whitepapers—as... [Read more]

‘Evolution Of Display Ad Strategies For Mobile Monetization’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Evolution Of Display Ad Strategies For Mobile Monetization”. Bill Dinan says, “There was a time when the worlds of search and display advertising were completely separate, given the emphasis on click-driven search ads versus branding-focused display ads. Then mobile happened... [Read more]

‘How to Derive Inspiration from an Active Fan Base' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Derive Inspiration from an Active Fan Base?. Baer says, “Jessica Gioglio, Public Relations and Social Media Manager at Dunkin’ Donuts, joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes... [Read more]

’10 interesting digital marketing stats we’ve seen this week’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 interesting digital marketing stats we’ve seen this week”. David Moth says, “Here are some of the most interesting digital marketing stats we’ve seen this week. Stats include smartphone search CTR, mobile security, digital marketing budgets in 2013, search traffic,... [Read more]

‘How Popular Are Your Vine Videos? This Tool Tells You’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How Popular Are Your Vine Videos? This Tool Tells You”. Samantha Murphy says, “Brands are among the crop of users testing Twitter’s new Vine app, but since the platform is still in its infancy, who is to say making the six-second video clips is worth the time and creativity? A free... [Read more]

‘2013's Growing Marketing Trend: Whitespace’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “2013's Growing Marketing Trend: Whitespace”. Amanda Gagnon says, “You may be in on the trend or you may be oblivious, but you’ve seen it, and you’ve probably been drawn in by it. Copious amounts of whitespace – large gaps between images and chunks of text, whether the background color is white... [Read more]

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