Being a consultant to offline businesses that want to advertise online can be lucrative, but it also can be frustrating. If you try to compete on low price for your consulting services, you will almost certainly become frustrated. Usually, there will be someone willing to undercut your price. Even if that doesn’t happen and your low price wins... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Is Bigger Than Amazon, by Market Cap”. Seth Fiegerman says, “Apparently pokes and Likes beat ecommerce and drones. Facebook is now more valuable than Amazon, at least by market value. Facebook’s market cap topped $170 billion this week, while Amazon’s market cap has dipped... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Generating Local Business Beyond the Click”. Melissa Mackey says, “Most of my articles address how to succeed with pay-per-click advertising. I’ve written about numerous ways to drive traffic to your website and to convert that traffic into sales or leads. But what if you’re a... [Read more]

You may never have heard of Treveor Crook, but the leaders in marketing have. He has the sales copy promoting teaching by leaders such as Dr. Stephen Covey, Frank Kern and Sir Richard Branson. He is also the mentor to hundreds of participants in his workshops for small business marketers. Famed (legendary? probably so) marketer Ted Nicholas praises... [Read more]

The latest ‘Econsultancy’ blog post is titled “What is scarcity marketing and how should it be used?”. Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological... [Read more]

The latest VerticalResponse blog post is titled “Four Email Marketing Myths Debunked”. VerticalResponse team says, “Just like old wives’ tales, myths about what does and doesn’t work in email marketing can outlast unbelievers. We’ll let the medical establishment debate whether wet hair and cold weather gets you sick, but we think... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Six Insider Secrets of Contagious Content”. Verónica Maria Jarski says, “Marketers can increase their content’s chances of going viral by making sure it includes the six drivers of contagious content: social currency, triggers, emotion, observability, practical value, and storytelling. For... [Read more]

Amanda Craven just released Income Blast Off, her training on building a successful business as a marketing consultant for offline businesses who want to advertise online. Craven has been a consultant in this niche for some years, and gives us the benefit of the lessons learned in her experience. IM NewsWatch received a copy of this new product and... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Data growth’s profound impact on marketing success”. Pamela Robertson says, “Experian Marketing Services’ 2014 Digital Marketer Report hits the virtual newsstands in a few weeks and we wanted to share another excerpt as a preview. Read on to learn how Big Data can both... [Read more]

The latest article on HubSpot blog is titled ”Sales Heartbreakers: How to Use Breakup Emails to Attract Your Prospects”. Anum Hussain says, “There are some relationships that you’re happy to see end. You know — when you’re stuck dating someone you just don’t like that much. But sometimes you start a relationship... [Read more]

The latest article on ‘Website Magazine’ is titled “Amazon Gets in the Flow”. Pete Prestipino says, “Amazon made a significant update to its official mobile app that will likely draw additional attention from e-commerce merchants who are already quite concerned with the practice of showrooming. In its recent release, Amazon’s mobile application... [Read more]

We may say, “Don’t judge a book by its cover”, but we don’t practice it. If you are a book author (or future author), your cover may doom you to failure, or may lead you to success. An attractive cover is critical if you are to have a best-seller. That’s true on Kindle, on Amazon, and on any other website. People can’t... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How Email Design Limitations Can Actually Be Liberating”. Dean Levitt says, “?Long before email newsletters became a central part of my life, I harbored dreams of being a famous jazz guitarist. While I know now that fame and jazz is a mythical combination, akin to a unicorn triple-crown... [Read more]

The latest MOZ blog post is titled “The Best Way to Suck at Marketing – Whiteboard Friday”. Rand Fishkin says, “When we take a data- and profit-driven approach to marketing, we can get so caught up in maximizing returns that we forget we’re dealing with people, treating our customers as simple transactions. If we’re looking for... [Read more]

The latest article on ’Marketing Land’ is titled “Premarketing: The Evolution Of Targeting”. Benny blum says, “Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into categories or channels was still cutting edge. The “cast-a-wide... [Read more]

On average, 98% of first-time visitors to a site leave without taking any action on the site. They leave within a few seconds, never to return. What if you could remind them of your offer by showing them an ad while they are on the next site they visit? Typically, some of them will reconsider, return and take the action you desire (opt in, buy, etc.) William... [Read more]

The latest article on ‘Business 2 Community’ is titled “How to Market Your Online Marketing Video”. Naomi Goldberg says, “You’ve written your script, produced your video, and now you have to make sure all your hard work doesn’t go to waste. There’s no point making an excellent marketing video if your target audience don’t... [Read more]

The latest ‘Econsultancy’ blog post is titled “A blogger’s guide to setting up a WordPress site: writing your first post”. Christopher Ratcliff says, “This is the second in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully... [Read more]

The latest article on ’Marketing Land’ is titled “4 Things Online Marketers Should Know About User Experience (UX)”. Shari Thurow says, “Many people like to use the term user experience as a reason to justify their website design, development, search engine optimization (SEO) and content decisions. Why are we migrating... [Read more]

Your squeeze page is the key to building your mailing list. You need a compelling page, one that holds people’s attention. Jeff Bode just released WP Video Squeezify, a plugin to add video backgrounds to your squeeze pages. After all, if you’re building a list you really need to use the best squeeze page possible. Otherwise, you’re... [Read more]

The latest article on ‘Business 2 Community’ is titled “Google Wants Content: How To Adjust Your SEO Strategy”. Spencer Frandsen says, “SEO strategies have to be at the heart of any business that wants to succeed in the online world in 2014. But SEO strategy means something different than it did one decade ago, five years ago,... [Read more]

The latest post on ‘Mashable’ is titled “Global Mobile Data Traffic Set to Explode by 2018″. Matt Petronzio says, “The rise of mobile is still going strong, with cell tower-based data traffic growing 81% worldwide in 2013. In fact, last year’s mobile traffic was nearly 18 times the size of the entire Internet in 2000, according... [Read more]

The latest VerticalResponse blog post is titled “Email Marketing Promotions Gone Wrong”. Janine Popick says, “When Groupon celebrated their fifth birthday, they sent out an email marketing promotion to their subscribers. Here’s what they did right, wrong and what you can learn from it:What They Did Right Groupon did a lot of things... [Read more]

Facebooks Page Tab system for fan pages, the one we use for marketing on Facebook, including creating optin landing pages, does not work on mobile devices. With mobile devices becoming the source of the majority of Facebook traffic, this presents a significant problem for marketers. We can miss half the traffic, half the optins and half the profit we... [Read more]