Silverpop has released a free white paper titled “10 Things Marketers Should Automate to Drive Revenue”. The Silverpop team says, “Many marketers are struggling to provide the personal touch today’s buyers want. Given the challenge of scaling individualized communications across thousands of prospects, that’s understandable. Download... [Read more]

The latest article on ‘Business 2 Community’ is titled “Getting Financial Services Content Seen on Facebook May Require Paid Promotion”. Carolee Bennett Sherwood says, “According to “Free Ride on Facebook Ends for Financial Marketers,” a recent post at The Financial Brand, “If you want your content to be seen on Facebook,... [Read more]

The latest Silverpop blog post is titled “5 Ideas for Adding “White Space” to Your Emails”. Loren McDonald says, “Most marketers understand that to break through the clutter in subscribers’ inboxes, you must send messages that stand out, not just with a catchy subject line but also with content that interests them.Yet while... [Read more]

Your squeeze page is the key to building your mailing list. You need a compelling page, one that holds people’s attention. Jeff Bode just released WP Video Squeezify, a plugin to add video backgrounds to your squeeze pages. After all, if you’re building a list you really need to use the best squeeze page possible. Otherwise, you’re... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Optimizing cross-channel marketing for compliance part III: Evolving the privacy policy”. Alex Krylov says, “My final quote comes from privacy pro Ben Isaacson: “Engaging on privacy is not a retardant [to innovation], it’s just part of the evolution”[1]. In part two of... [Read more]

The latest article on HubSpot blog is titled ”A Visual History of Google Algorithm Changes”. Erik Devaney says, “In the beginning, Google’s search engine really wasn’t all that good. This was back in the late 90s/early 00s, when search engines were little more than keyword-matching and link-counting machines. Ranking... [Read more]

The latest ‘Aweber’ blog post is titled “Love Your Blog: 4 Essential WordPress Plugins For Content Marketing”. Rebekah Henson says, “Bloggers and WordPress. You guys go together like chocolate and peanut butter (yum!). So let’s talk about some ways to make the most of your beautiful partnership. We rounded up four of our favorite plugins... [Read more]

On average, 98% of first-time visitors to a site leave without taking any action on the site. They leave within a few seconds, never to return. What if you could remind them of your offer by showing them an ad while they are on the next site they visit? Typically, some of them will reconsider, return and take the action you desire (opt in, buy, etc.) William... [Read more]

The latest article on ‘Website Magazine’ is titled “SEO in 2014: Fact, Fiction and Sensationalism”. Travis Bliffen says, “Working in the SEO industry, it makes me almost cringe to see the day’s long list of “the sky is falling” articles. People do not want the same old boring news; but does it have to be so misleading? No, and... [Read more]

The latest article on ’Marketing Land’ is titled “Email Is The New Email”. Alex Lustberg says, “So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase... [Read more]

The latest post on ‘Mashable’ is titled “LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media”. Kurt Wagner says, “New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth. Roughly 81% of SMBs are using social media, according to a LinkedIn... [Read more]

On average, 98% of first-time visitors to a site leave without taking any action on the site. They leave within a few seconds, never to return. What if you could remind them of your offer by showing them an ad while they are on the next site they visit? Typically, some of them will reconsider, return and take the action you desire (opt in, buy, etc.) William... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Effective Are Super Bowl Ads?”. Ayaz Nanji says, “The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand’s products or services 6.6%, according to a recent report from BrandAds. The analysis found male consumers’... [Read more]

John Chow’s latest blog post is titled “How to Be Your Own Boss, Work from Home and Avoid Scam Artists”. Chow says, “Are you tired of working at your 9-to-5? Do you want to be your own boss and work from the comfort of your own home office, setting your own schedule and doing work that you actually love to do? You might want to become a freelancer. I... [Read more]

The latest ‘Econsultancy’ blog post is titled “The new rules of online video advertising”. Ben Davis says, “TV advertising budgets are slowly moving online. Even so, online video advertising represents about 3% of TV budgets. In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent... [Read more]

Facebooks Page Tab system for fan pages, the one we use for marketing on Facebook, including creating optin landing pages, does not work on mobile devices. With mobile devices becoming the source of the majority of Facebook traffic, this presents a significant problem for marketers. We can miss half the traffic, half the optins and half the profit we... [Read more]

The latest MOZ blog post is titled “Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW”. Jennita says, “Let’s be real here, measuring your social efforts is a pain in the butt. It’s simple to track followers and see which platforms send you traffic, but how do you know that you’re meeting your... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Timeless Marketing Advice from the Father of Advertising’s Favorite Book”. Gregory Ciotti says, “?The moment I saw these words an immediate investigation began: who, what, where, why, and how could I acquire this book? Because when the “father of advertising” gives that sort... [Read more]

MarketingSherpa has released a case study titled “Social Media Marketing: Aria Resort & Casino’s “storytelling” increases share rate 310%”. Adam Sutton says, “Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing? The Aria Resort & Casino... [Read more]

Amazon has just released a new feature called Publisher Studio that allows you to quickly and easily create affiliate ads directly on any of your websites, not just those using special Amazon themes.>/p> Ryan Stevenson saw this new feature coming, saw the potential it had, but also saw the technical issues using it. It required more technical knowledge... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Conversion Rate Optimization: Why is split testing so powerful?”. Daniel Burstein says, “Imagine if you could split test your life. Essentially, you would never be faced with a conundrum again. You could choose toboth send your daughter to the state school and the Ivy League college. You... [Read more]

The latest article on ’Marketing Land’ is titled “Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile”. Bryson Meunier says, “We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less... [Read more]

The latest ‘Econsultancy’ blog post is titled “The Importance of high quality product data”. Robert Durkin says, “If advertisers want to be truly multichannel then they need to have access to, and control of, their product data. By extracting product data from several different sources, you can fulfil any required channel... [Read more]

Keith Lynch has spent the nearly 2 years creating a new webinar platform he calls IMNow Webinar System. It’s the latest webinar platform and one that is specifically oriented for marketing presentations. Lynch describes it as “the Technology of GoToWebinar, the community and built-in traffic of the Warrior Forum and JVZoo. And the “Hyper-Viral”... [Read more]