IM NewsWatch, February 12, 2016 - 'Google will stop serving Flash ads in 2017 – Mashable' and much more...

February 12th, 2016 at 9:07 am EST

IM NewsWatch

Friday, February 12, 2016

‘5 Tips to Drive More Traffic to Your Blog Today’ – Aweber Blog

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click. The only thing scarier than hitting publish is complete... [Read more]

‘Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More’ – Marketing Land

Matt McGee says, “Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users. “We do feel there are a number of broken windows that are inhibiting growth,” CEO Jack Dorsey... [Read more]

’10 Content Marketing Best Practices You Need To Implement Now’ – Business.com

Tim Brown says, “Content marketing has gone from a trendy buzzword to a marketing plan staple, and for good reason: it generates leads, drives engagement, moves prospects down the funnel and more. Employing content marketing tactics is akin to hiring a new, super smart employee that works day and night to get your products or services the attention... [Read more]

Niche Reaper 3.0 finds profitable niche markets in seconds #ad

Matt Garrett began work on Niche Reaper in 2008, for his own business. Eight years later, after many refinements and improvements, he is releasing the third edition so the rest of us can take advantage of it. Many people waste time and money jumping into niches that don’t have much profit potential. Niche Reaper 3.0 thoroughly researches niches to... [Read more]

‘Five Twitter Mantras: How Not to Be Unenlightened on Social Media’ – MarketingProfs

Ed Morgan says, “Whether a multibillion-dollar corporation or a local plumbing business, your brand looks woefully behind the times if you don’t have a presence on social media, including Twitter. Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of perpetual connectedness that allows them to... [Read more]

‘4 Reasons to Love Twitter’ – Entrepreneur

Zach Cutler says, “Like most people I know, I’ve been an avid Facebook and LinkedIn user for years. But there was one platform I never appreciated much: Twitter. I’m not sure why, but I never connected with Twitter — until now. I recently started using the platform, and I now think it’s just plain awesome. In addition to the hours... [Read more]

‘Small Business Marketing Tips for 6 Industries’ – Entrepreneur

Drew Hendricks says, “Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or improvement. While there are many general small business marketing tips... [Read more]

First, it was other people's money; now, other people's videos #ad

There are a lot of resources you can use to build a business, without having to come up with them yourself. Crowdfunding let's you use other people's money to build your business.  Now there's a way to use other people's videos, too... [Read more]

‘Key Takeaways: 2016 Predictions Webinar’ – Forrester

Victor Milligan says, “The transfer of power from companies to the customer is driving a wide variety of changes: some small and targeted and some that are far-reaching and fundamentally change the trajectory of companies (and careers I may add). I had the pleasure of moderating a video webinar last week that explored the customer dynamic, specifically... [Read more]

‘Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way’ – HubSpot

Anum Hussain says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?”... [Read more]

‘Five ways The New York Times is innovating its publishing model’ – Econsultancy

Ben Davis says, “At the beginning of 2016 things are much rosier at The New York Times than they were two years ago. Though print is still suffering, there seems to be a greater degree of parity between the incumbent’s digital know-how and that of new online-only upstarts. The paywall is bearing fruit, social media platforms court its content... [Read more]

Youzign 2.0: pro graphic designs, over 6000 sold, price rising #ad

Since 'Youzign 2.0' was released on Monday, over 6000 copies have been sold. Marketers from around the globe are flocking to get this new, easy to use software. Remember, this new 2.0 version is a product of over 24 months of intensive development work to meet the needs of all marketers who sell products on the web... [Read more]

‘Google will stop serving Flash ads in 2017’ – ‘Mashable’

Christina Warren says, “Adobe Flash’s death march continues. Google announced Tuesday that beginning June 30, display ads built in Flash can no longer be uploaded to AdWords or DoubleClick Digital Marketing — its two biggest ad products. In a Google+ post announcing the news, Google added that it will stop running Flash ads on Jan. 2,... [Read more]

‘Learning from Twitter’s Decline’ – ReadWrite

Cate Lawrence says, “Reports this week suggest that the number of tweets per day created by Twitter’s users has fallen by more than half since a peak in August 2014, according to a sampling of data from Twitter’s API. It’s hardly surprising, as both the media and tech sector have been charting and predicting its downward trajectory... [Read more]

‘5 Tips to Drive More Traffic to Your Blog Today’ – Aweber Blog

Kristen Dunleavy says, “If you’re a blogger, hitting the “publish” button is one of the scariest actions you can take. Publish means there’s no turning back. All of those late nights, extra cups of coffee and agonizing over titles and image placement culminate with a single click. The only thing scarier than hitting publish is complete... [Read more]

Ad ReSpark: Online Businesses Need its power, builds ads fast #ad

devin Zander and David Abrams describe their new small business marketing tool, 'Ad ReSpark', as  "the must have tool for ad creation". Why is that? Well, when it comes to creating ads, small businesses just don't have a lot of choices. They don't usually have a lot of money to spend on experiments or an in-house design expert to create professional graphics or even a copywriter to produce expert ad content... [Read more]

‘Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More’ – Marketing Land

Matt McGee says, “Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users. “We do feel there are a number of broken windows that are inhibiting growth,” CEO Jack Dorsey... [Read more]

’10 Content Marketing Best Practices You Need To Implement Now’ – Business.com

Tim Brown says, “Content marketing has gone from a trendy buzzword to a marketing plan staple, and for good reason: it generates leads, drives engagement, moves prospects down the funnel and more. Employing content marketing tactics is akin to hiring a new, super smart employee that works day and night to get your products or services the attention... [Read more]

Niche Reaper 3.0 finds profitable niche markets in seconds #ad

Matt Garrett began work on Niche Reaper in 2008, for his own business. Eight years later, after many refinements and improvements, he is releasing the third edition so the rest of us can take advantage of it. Many people waste time and money jumping into niches that don’t have much profit potential. Niche Reaper 3.0 thoroughly researches niches to... [Read more]

Media Profit Revolution: How to buy online ads wisely #ad

Timothy Miranda and Marcus Christian have been studying the process of buying ads in various media to find ways to build their affiliate and CPA businesses. They have found that paying for ads can be productive and can result in a significant increase in their commissions... [Read more]

‘Five Twitter Mantras: How Not to Be Unenlightened on Social Media’ – MarketingProfs

Ed Morgan says, “Whether a multibillion-dollar corporation or a local plumbing business, your brand looks woefully behind the times if you don’t have a presence on social media, including Twitter. Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of perpetual connectedness that allows them to... [Read more]

‘4 Reasons to Love Twitter’ – Entrepreneur

Zach Cutler says, “Like most people I know, I’ve been an avid Facebook and LinkedIn user for years. But there was one platform I never appreciated much: Twitter. I’m not sure why, but I never connected with Twitter — until now. I recently started using the platform, and I now think it’s just plain awesome. In addition to the hours... [Read more]

‘Small Business Marketing Tips for 6 Industries’ – Entrepreneur

Drew Hendricks says, “Did your small business grow last year? What are you planning to do in the coming year to extend or trigger growth? Every business should take time to evaluate their marketing strategy, determining what’s working and identifying areas for change or improvement. While there are many general small business marketing tips... [Read more]

‘Key Takeaways: 2016 Predictions Webinar’ – Forrester

Victor Milligan says, “The transfer of power from companies to the customer is driving a wide variety of changes: some small and targeted and some that are far-reaching and fundamentally change the trajectory of companies (and careers I may add). I had the pleasure of moderating a video webinar last week that explored the customer dynamic, specifically... [Read more]

‘Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way’ – HubSpot

Anum Hussain says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?”... [Read more]

‘Five ways The New York Times is innovating its publishing model’ – Econsultancy

Ben Davis says, “At the beginning of 2016 things are much rosier at The New York Times than they were two years ago. Though print is still suffering, there seems to be a greater degree of parity between the incumbent’s digital know-how and that of new online-only upstarts. The paywall is bearing fruit, social media platforms court its content... [Read more]

‘Google will stop serving Flash ads in 2017’ – ‘Mashable’

Christina Warren says, “Adobe Flash’s death march continues. Google announced Tuesday that beginning June 30, display ads built in Flash can no longer be uploaded to AdWords or DoubleClick Digital Marketing — its two biggest ad products. In a Google+ post announcing the news, Google added that it will stop running Flash ads on Jan. 2,... [Read more]

‘Learning from Twitter’s Decline’ – ReadWrite

Cate Lawrence says, “Reports this week suggest that the number of tweets per day created by Twitter’s users has fallen by more than half since a peak in August 2014, according to a sampling of data from Twitter’s API. It’s hardly surprising, as both the media and tech sector have been charting and predicting its downward trajectory... [Read more]

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