The latest article on ‘Business 2 Community’ is titled “Content Marketing: Training for the Content Olympics”. Meg Sutton says, “As Olympic teams from around the world are hitting the slopes (and ice and luge!) this week, us content marketers are training in our everlasting pursuit of the perfect content strategy. In our recent... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Local SEO for Multiple-location Businesses”. Dustin Christensen says, “Search engine optimization for local businesses can be difficult. That is especially true for companies with multiple locations. But local SEO for small businesses with multiple locations isn’t impossible. It simply... [Read more]

The latest Silverpop blog post is titled “Digby’s Eric Newman on 4 Steps for Developing a Location-Based Marketing Program”. Will Schnabel says, “The fastest growing retail touchpoint for consumers is the mobile channel, but just offering mobile commerce capabilities isn’t enough to keep consumers engaged. Today’s consumers are... [Read more]

Keith Lynch has spent the nearly 2 years creating a new webinar platform he calls IMNow Webinar System. It’s the latest webinar platform and one that is specifically oriented for marketing presentations. Lynch describes it as “the Technology of GoToWebinar, the community and built-in traffic of the Warrior Forum and JVZoo. And the “Hyper-Viral”... [Read more]

The latest article on ‘MarketingProfs’ is titled “Email Marketing Tactics: What Worked (and What Didn’t) in 2013”. Ayaz Nanji says, “Personalized promotional emails sent during 2013 had 26% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing... [Read more]

The latest article on ’Marketing Land’ is titled “Nielsen: More Time On Internet Through Smartphones Than PCs”. Greg Sterling says, “Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five dating tips you can apply to your email marketing”. Andrew King says, “With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone. Unfortunately... [Read more]

For the past 9 years, Matt Callen and his team have developed a number of products, many of them directed to the challenge of SEO in a changing marketplace. Their goal has always been a replicable system for ranking websites. In their pursuit of this goal, they have created dozens of SEO software programs, linking networks, SEO services, and traffic-getting... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Data-driven marketing requires data quality”. Erin Haselkorn says, “In 2014, more marketers will look to take advantage of data-driven initiatives. These include cross-channel marketing, consumer intelligence, loyalty campaigns or targeted marketing efforts. All of these... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “What to Do If Your Great Content Isn’t Getting Found”. Sonia Simone says, “?Hang out around this place for more than ten minutes and we’ll hit you over the head, telling you to create some high-quality content. And by “high-quality,” we mean the good stuff. Not spun, fluffed,... [Read more]

The latest MOZ blog post is titled “How Your Salary Compares to Online Marketers Across the World”. Cyrus Shepard says, “A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3,700 marketers spanning more than 80 countries around the globe. Thanks to new analysis tools from Survey Monkey we are able to... [Read more]

Bill Hugall has refined his sales funnel for years (if you don’t know what a sales funnel is, he will explain it on his sales page). He says he has it down to a science, and he is willing to show you how to do it, too, in his new training, Big Ticket Blitz. Hugall says that the problem with most sales funnels is that they stop too soon. The funnel... [Read more]

The latest post on ‘Mashable’ is titled “Twitter Testing Major Profile Redesign That Looks a Lot Like Facebook”. Samantha Murphy Kelly says, “Twitter is testing a major profile redesign that’s very reminiscent of Facebook and Google+. Mashable assistant features editor Matt Petronzio spotted on Tuesday a huge update to his... [Read more]

The latest article on ‘MarketingProfs’ is titled “What Does Social Media Growth Look Like?”. Verónica Maria Jarski says, “Marketers often talk about how social media is growing… but what does that mean exactly? Here’s a look at the facts regarding social media growth and use, courtesy of an infographic by Search Engine Journal. The... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five ecommerce personalization tips for Valentine’s Day”. Ian McCaig says, “You’re one in a million. But hopefully your conversion rates will be higher than that this Valentine’s day. There’s nothing like the feeling of love in the air that gets people wanting to be... [Read more]

Jeremy Burnshas been creating PLR products for nearly 10 years. He releases a new product about once a month. Every five or six months, he releases a package of products he calls a Source Code Gold Mine.. It’s a robust package of 10 products that he offers for you to resell as your own. You place you name on the product, change the covers or... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “How to engage viewers of the Winter Olympics”. Diana Illiano says, “#SochiProblems aside, there has been a lot of buzz on the road to Sochi 2014 Winter Olympics but it is finally upon us with the opening ceremonies kicking things off last week. The Olympics are an incredibly... [Read more]

The latest article on ’Marketing Land’ is titled “20 Traits Of Successful CMOs”. Joanna Lord says, “Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only carried the title for just over half a year, I have spent those 8 months researching... [Read more]

The latest post on ‘Mashable’ is titled “Is Bing Censoring Chinese Search Results in the U.S.?”. Lorenzo Franceschi-Bicchierai says, “Microsoft‘s search engine Bing may be censoring some search results in Chinese — even when the searcher is in the United States. When searching for a term that’s controversial in China,... [Read more]

There’s no need to limit your Amazon marketing to pages the list products and show pictures of them. Now with Azon Publisher Studio WordPress Plugin, you can place links to Amazon products in your site’s articles, and (fortunately) you can have complete control over what products are advertised and where. With this new WordPress plugin,... [Read more]

The latest article on ‘Business 2 Community’ is titled “6 Signs It’s Time to Redesign Your Website”. Spencer Frandsen says, “Your website is the focal point of your online presence, so you want to make sure everything is looking tidy, eye-catching and modern. Think of it like preparing yourself for a first date! Perhaps you... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Grab the attention of your best customer”. Pamela Robertson says, “With our sixth annual Digital Marketer Report coming out soon, we wanted to preview some of the content with our blog readers. Here’s an excerpt that focuses on grabbing the attention of a brand’s most... [Read more]

The latest article on ‘MarketingProfs’ is titled “How a Local Business Can Do Better Online in Five Easy Steps”. Alesia Krush says, “Many local businesses turn to digital marketing to increase online sales or foot traffic to their stores (or both). And many online marketers who work with local businesses often look for new ways to boost Web... [Read more]

The latest ‘Econsultancy’ blog post is titled “Why this is an extraordinary time to lead marketing”. Andy McCartney says, “This five part series is designed for all those marketers around the world who are aspiring to lead a marketing function. The objective of this series is to share insights, experiences and ideas... [Read more]