Entrepreneur team says, “Email marketing is a tough sell for any company. Consumers are used to glazing over as they read through their email for the day, and only the most interesting or useful emails will be opened before they are deleted. Even if an email is opened, getting readers to click is another challenge. These six email marketing techniques... [Read more]

Jinen Kamdar of Twitter has announced that now the Twitter users can send direct messages to groups. Kamdar says, “The group function lets you start conversations with any of your followers and they don’t all need to follow one another in order to chat. You can create a group in just a few taps. When you’re added to a group, you’ll get a... [Read more]

Thomas Stern says, “By now we all understand that a content marketing strategy is essential to increasing your brand’s online exposure and authority, but are you devoting enough resources to different channels within your content plan? Paid, earned and owned channels come together to support different elements of the sales funnel, and a gap in... [Read more]

Videos can attract a lot of attention on Facebook if they are placed where people congregate. The problem is that placing a video in strategic places can be a daunting task. That’s why Precious Ngwu and Chad Nicely just launched 'Social Engage'. Nicely and Ngwu call this new software, “World's Most Powerful Social Sales Machine“.... [Read more]

Travis Bliffen says, “Many of you are familiar with the positive impact that SEO can have on your website and more importantly, on your ability to generate leads and sales online. While you can’t deny the importance, many of you never get around to taking advantage of this great profit driver for one primary reason, you don’t have time. While... [Read more]

Jason Del Rey says, “Here come the turf wars. Ahead of eBay’s planned split into three separate companies, its core shopping business has cut off its eBay Enterprise unit from selling ads on eBay’s websites and mobile apps, according to multiple sources. The eBay Enterprise unit sells e-commerce and logistics services to midsize and large retailers,... [Read more]

Christopher Lester says, “In marketing, we’re on a constant quest to connect with new prospects, new customers, and new email subscribers. So cultivating a high-performing email contact list should be a top priority for all marketing professionals, no matter what their core business. Why? Well, the average email list churns about 30% every... [Read more]

You probably know that people leave your website without taking action ( filling out your survey, consuming and sharing your content, subscribing to your newsletter or buying your product). In fact, most of your visitors fail to take action. Inertia keeps them moving, without stopping to think deeply about what you are offering... [Read more]

Martin Beck says, “This just in: Facebook is a bigger traffic referrer than you thought. New data from Bitly, the web’s leading URL shortener, shows that Facebook’s share of clicks from mobile devices increased 30.2% in the fourth quarter of 2014. That’s after a gain of 27% in the third quarter. “It’s all Facebook; Facebook is crushing... [Read more]

Gina Broom says, “If you have a Facebook page set up for your brand, (and let’s face it: by now, you should), then you’ll be familiar with the little “Boost Post” button. I’d like to take this opportunity to say that if you don’t have a Facebook page set up to promote your brand by now, then for goodness’... [Read more]

Baer says, “You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 times more traffic than if we would just share our content once and forget about it. So how can you actually build a social media plan that works for you? Here... [Read more]

You can build an online store that gets some of the billions of dollars people spend on home furnishings. Every modernized country around the world buys a lot of furniture from online stores... [Read more]

Adam Wiggins says, “Effective sales professionals display a quality more valuable than an infinite book of leads. Trustworthiness. Trustworthiness comes from the heart and navigates your journey to customer service excellence. How do you know whether your customers trust you? Your sales results likely tell the story. But even if your clients... [Read more]

Kate Taylor says, “Want to host a giveaway online? Amazon has your back. On Tuesday, the ecommerce giant announced a new tool that allows customers to set up a giveaway with Amazon as the platform. Setting up an Amazon Giveaway is free (except, of course, that hosts have to pay for the prize and the cost of shipping it to the winner) and looks... [Read more]

Rex Santus says, “Facebook has started rolling out new ways for people to buy and sell things on the platform. As an alternative to services like Craigslist or eBay, Facebook users sometimes turn to Facebook Groups to make purchases. Previously, however, this was mostly done informally. Facebook users can now select a “sell” button instead... [Read more]

'Ultimate Stock Photos' is a collection of 3700 high-resolution photos you can use in any project for your own sites or for clients. Your photos are categorized into over 100 topics, such as fitness, foods, home and garden, office and others needed by online marketers... [Read more]

Courtney Eckerle says, “We all see things go viral on the Web or certain products that suddenly take off. It begs the question: Why do some things get talked about more than others? “And how by understanding that science can companies and organizations and individuals get their stuff to catch on?” said Jonah Berger, Associate Marketing Professor... [Read more]

David Moth says, “Product videos are proven to have a positive correlation with online conversion rates, as people who watch videos tend to buy more stuff. Whether or not these customers are further down the purchase journey and so more likely to buy anyway is open to debate. But not all video is created equal. The impact on conversions depends on... [Read more]

Mitch Meyerson says, “In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear. In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers... [Read more]

Rand Fishkin says, “Y’all remember how last October, we launched a new section in Open Site Explorer called “Link Opportunities?” While I was proud of that work, there was one section that really disappointed me at the time (and I said as much in my comments on the post). Well, today, that disappointment is over, because we’re... [Read more]

Danny Sullivan says, “Don’t understand why anyone uses Snapchat or how marketers can tap into it? I was with you until about two weeks ago. But the recent launch of Snapchat Discover is causing many to take another look. Here’s my guide to using the social network, in particular the “Stories” feature, and why it might be worth your... [Read more]

Ayaz Nanji says, “Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ranks second, with 71% of B2B marketers saying it was effective in helping to achieve marketing goals in 2014. Search engine optimization... [Read more]

Pete Pachal says, “Google has announced the dates for its annual developer conference, Google I/O. This year the event will be held on May 28-29 at the Moscone Center in San Francisco. Sundar Pichai announced the dates, published on the Google I/O event site, on Twitter Tuesday afternoon. Last year Google introduced a lottery system for developers... [Read more]

Dan Newman says, “Digital marketing is a mix of intuition, hard work and a willingness to listen to what is being said about your brand. If these points are not given the right amount of attention at the right time, even the most perfect marketing campaigns can still fail to hit the mark. Out of all of these factors, the last one, listening to... [Read more]

Amy Gesenhues says, “According to Shop.org’s “State of Retailing Online 2015? survey, a majority of the retailers polled said they experienced online sales growth in the double-digits last year. Among 71 retailers surveyed, 74 percent said their 2014 web sales climbed 10 percent or more compared to 2013, and 27 percent of respondents said... [Read more]

Hannah Tighe says, “It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn’t mean that everyone is using it properly. If you aren’t getting the results out of LinkedIn... [Read more]

Derek S. says, “As technology rapidly changes one common communication tool has stayed consistent throughout, email. Email is one of the greatest tools that marketers have when trying to communicate with their consumers. However, to fully leverage the power that email provides them, marketers must understand how their campaigns are connecting... [Read more]

Nate Birt says, “Although many already have given up on the idea that it’s possible to connect to customers for free on Facebook, others argue hope remains. Before getting started, though, let’s acknowledge the naysayers have a point. In early 2014, Social@Ogilvy noted brands with some of the largest Facebook followings had a paltry 2%... [Read more]