The latest ‘Econsultancy’ blog post is titled “Give product reviews a face to increase your conversion rate”. David Shaw says, “It’s been proved many times over in A/B tests that I’ve been involved in that reviews on product pages increase the add-to-basket conversion rate. This effect can be multiplied when... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “5 Reasons to Use Content Marketing with Social Media”. Kunle Campbell says, “Consumers visit social channels for entertainment, to get information, to gain status by access or comprehension of posted information, and to socialize. Simply plugging a brand or product into social channels... [Read more]

The latest Silverpop blog post is titled “On Facebook’s 10th Birthday, 10 Tips for Using Social in Your Digital Marketing Strategy”. Mary Featherstone says, “A lot has changed in the digital technology space in the 10 years since Facebook’s launch. A plethora of other social networks have come and gone, while smartphones and tablets... [Read more]

Marketers Simon Greenhalgh, Craig Crawford and JF Garsula have partnered with programmer Damir Horvat to create EasyBrander Pro software. (There a “standard” version, too, but the “Pro” version is only a few dollars more, and has distinct advantages.) This web-based software lets you rebrand your PDFs with affiliate links, or... [Read more]

The latest MOZ blog post is titled “The Death of Keyword Ranking Reports? 10 Superior SEO Stats – Whiteboard Friday”. Cyrus Shephard says, “We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings... [Read more]

The latest article on ‘MarketingProfs’ is titled “Six Work Lessons Marketing Pros Can Learn From Social Media Best-Practices”. Bryan Nielson says, “Social media is no longer the new kid on the block; it is now an accepted and practiced marketing discipline. Sure, we all made mistakes on the path toward social excellence, but the channel overall... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email marketing wins the gold [Infographic]”. Suzanne Blackburn says, “According to Experian Marketing Services’ 2013 Email Market Study, 99 percent of marketers currently use email to engage and reach their customers. This annual analysis calls attention to growing trends,... [Read more]

There’s no need to limit your Amazon marketing to pages the list products and show pictures of them. Now with Azon Publisher Studio WordPress Plugin, you can place links to Amazon products in your site’s articles, and (fortunately) you can have complete control over what products are advertised and where. With this new WordPress plugin,... [Read more]

John Chow’s latest blog post is titled “Reader’s Question: How Can I Make Money Blogging?”. Chow says, “Trust me, this is a wrong question. Why? Because you can’t make money blogging! Yes, you read that correctly and I mean every ounce of that statement. The truth is that every successful blogger you know didn’t make money blogging;... [Read more]

The latest ‘Econsultancy’ blog post is titled “What you should know about ecommerce in Russia”. Ben Davis says, “Russia is currently in the spotlight, preparing to host the Winter Olympics, with all the associated negative press for its government. But whatever the irregularities of Vladimir Putin, Russia has the third... [Read more]

The latest ‘Aweber’ blog post is titled “Don’t Lose Another Customer! One Big Tip To Inspire Loyalty”. Crystal Gouldey says, “Customers leaving you? You might want to take a lesson in customer service from eFax. As AWeber’s Acquisition and Retention Specialist, I’m always for looking at what other businesses are doing to get and keep... [Read more]

Jeremy Burnshas been creating PLR products for nearly 10 years. He releases a new product about once a month. Every five or six months, he releases a package of products he calls a Source Code Gold Mine.. It’s a robust package of 10 products that he offers for you to resell as your own. You place you name on the product, change the covers or... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Have You Ever Thought About Starting Your Own Podcast?”. Demian Farnworth says, “?What’s holding you back? For anyone who would like to start a podcast, but can’t quite get over thoughts like these … “My voice sounds weird.” “The technical skills needed to record, upload, and... [Read more]

The latest article on ‘Website Magazine’ is titled “3 Tips to Make Your Website More User-Friendly”. Velly Angelova says, “A good website is a rewarding outcome of several important elements encompassing design, content, navigation and functionality. Nowadays running a business website is one of the most important facets in the life of... [Read more]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this... [Read more]

Major personalities in your niche have a wide circle of influence. Their voice counts when people are making decisions. Finding and getting to know the influential authorities can be a boost to your business success. That’s why Mark Thompson and AuthoritySpy does all the hard work of searching the web for authoritative/influential people based... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “LPO: How many columns should you use on a landing page?”. John Tackett says, “What is the highest performing number of columns for your webpages? The question is deceptively simple and difficult to determine unless you test your way to the optimal layout for your needs. During a recent... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Nail Your Opening”. Jerod Morris says, “?Bubkes. That’s what happens when you write a great headline, get scores of people to open your post, but then bore them with a lame opening. They leave, and you accomplished nothing … except making them less likely to ever believe one... [Read more]

The latest ‘Econsultancy’ blog post is titled “60% of businesses plan to increase marketing budgets in 2014″. Graham Charlton says, “Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report during the height of the... [Read more]

In the last year, Pinterest has become dramatically more important online. It is now the 12th most popular site in the US and the 28th most popular site worldwide. Marketers are taking note of the potential for more sales via Pinterest. They have a lot of members and those members can make good customers for many products. If you know how to take advantage... [Read more]

The latest article on ‘Website Magazine’ is titled “Klout Unveils Content Platform”. Allison Howen says, “Klout users no longer have to spend their days and nights wondering how to improve their Klout Score, because the company has introduced a new content platform that aims to help users share better content, thus increasing their scores. The... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How To Set Up An Email A/B Test”. Andy Curry says, “Some of the easiest tests you can set up in your Internet marketing involve email. You would be shocked at the subtle differences in email marketing that affect profitability. As I’ve written in other articles, including “Testing... [Read more]

If browser beauty is a popularity contest, then we know the answer to the question. Chrome is the fairest browser. Sitepoint.com shared statistics from Stat Counter on browser marketplace penetration. There are shifts and changes from a year ago. Chrome is still on top (and rising). Internet Explorer is still second (but dropping). And IE 6 is still... [Read more]