Adam Toren says, “The Wall Street Journal describes how marketing is becoming increasingly automated as a result of new technologies. “It’s not that the goals of marketing have changed, but the means to achieve them.” A wide-variety of automation tools are available to enhance your small business’s digital presence and... [Read more]

Tyler Lessard says, “We marketers love our trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on. But few trends had as big a 2015 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council.... [Read more]

Martin Beck says, “Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and image indexing technologies. The Hunt is a two-year-old mobile shopping and discovery platform, that enables users to search for products they want to buy based on images they find on... [Read more]

Neil Napier and Justin Sardi have released their second training video on using YouTube ads to build your traffic and conversions for your online business. This new video shows you a step-by-step method to increase your traffic to your site by using re-targeting. With YouTube retargeting ads, they have found that they now can spend 1/4th of what they... [Read more]

Megan Conley says, “Let’s face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, hosting events, etc. — your marketing budget can disappear unbelievably fast. Ever found yourself scratching your... [Read more]

Nigel Fenwick says, “In the first in a series of reports examining the results of our latest survey on digital business, conducted in partnership with Odgers Berndtson, I look at executive perception of the impact of digital on their business. It turns out executives are hugely optimistic about how digital will change their business. Forty-six... [Read more]

David Moth says, “It’s basically Christmas already, so it’s time to look back at 2015 and mull over what’s occurred in digital marketing. Email remains one of the most important channels in terms of driving traffic and sales, so I’ve asked several experts for their opinions on the most significant email marketing trends from this year. The... [Read more]

Matthew Neer reports that he makes good money in affiliate marketing, and he does it mostly on autopilot. In fact, he says that he earned over $400,000 last year, alone. He is hoping to grow it to over $1 Million this year. To scale it up to that size he needs help, so he is offering you an opportunity to share in this success, as his affiliate. When... [Read more]

Beth Hayden says, “Need a quick way to entice someone to join your email list or register for your website? Give away something for free. By giving away something site visitors can download or access instantly, you can break through your readers’ hesitations about handing over their email addresses. And you earn their trust by giving them something... [Read more]

John-Henry Scherck says, “Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone. Sales... [Read more]

Isadora Badi says, “When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment; it also helps companies identify what to stop doing, where to save money, and what is not worth the team’s... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say... [Read more]

Greg Sterling says, “This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes both enterprises and small businesses. In addition, the company is announcing some new communications and customer services tools for Page owners. In September, Facebook introduced a... [Read more]

Emma Snider says, “Social selling is part activity, and part reputation. If you’re writing insightful comments on your prospects’ blogs, responding to their tweets, and liking their shared content, you’re got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you... [Read more]

Mark Patron says, “Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important. At the Festival of Marketing the Econsultancy Digital Transformation team met with a number of marketers, and it became clear that many businesses are struggling to develop... [Read more]

Beginning marketers often start with affiliate marketing. It makes sense.  You don't need a product of your own, and you get to take advantage of the work an established business has done... [Read more]

Jerod Morris says, “The right content for the right person at the right time. That’s the goal of adaptive content. The benefit to your audience is a more tailored, valuable experience. The benefit to you is a deeper, more meaningful relationship with your audience. A smart adaptive content strategy can turn audience members into customers,... [Read more]

Martin Gill says, “Business leaders don’t think of digital as central to their business because in the past, it hasn’t been. But now your customers, your products, your business operations, and your competitors are fundamentally digital. To win in this new world, digital leaders must reimagine their businesses as fundamentally digital.... [Read more]

Doug & Polly White say, “Pricing products or services is one of the most important decisions entrepreneurs make for their businesses. And, unfortunately, getting this right can be tricky. But paying attention to the five items below will help you to navigate these treacherous waters more smoothly. 1. Perceived value of your offering What... [Read more]

No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action... [Read more]

Jami Oetting says, “Many clients think don’t seem to place a lot of importance on the proposal phase of the relationship. While you think you’re moving to the next stage in the sales process, they simply think they are being nice by agreeing to look over your suggestions. It’s a waste of time for your team to spend their time... [Read more]

Ayaz Nanji says, “Consumers are not only engaging with marketing emails on mobile devices more than ever before but also converting at better rates, according to a recent report from Yesmail. The report was based on data from millions of emails sent by Yesmail customers in 3Q15, as well as historical data from previous quarters. Revenue driven... [Read more]

Barry Levine says, “What marketers really want is to literally see and feel what their customers and potential customers are seeing and feeling. Today, visual engagement analytics platform Sticky takes a step closer to that goal, with the addition of emotional tracking to its eye-tracking services. The New York City-based company’s clients include... [Read more]

Jack Simpson says, “Following on from my post about trends in online consumer behaviour according to Facebook, I wanted to share some insight from another talk I attended at the Content Marketing Summit. This one was from Instagram’s European creative lead, Alastair Cotterill, and he was there to discuss how to get the most out of each type... [Read more]

Jennita says, “It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk, it was the perfect fit. We were at a... [Read more]

Verónica Maria Jarski says, “Here’s a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them. “Of every Instagram we analyzed, here’s what’s driving action,” states Curalate in the following infographic. Light images (77%), indoor images (63%), and people... [Read more]

Amy Gesenhues says, “After the biggest online shopping weekend of the year, email marketing platform Movable Inkreported a 76-percent open rate for mobile emails on Black Friday and 63 percent on Cyber Monday. Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were... [Read more]