MarketingExperiments is hosting a webinar on Wednesday, December 11 at 4.00 pm EST. The topic of the webinar is “The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes”. MarketingExperiments team says, “By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments.... [Read more]

The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals... [Read more]

The latest article on ’Marketing Land’ is titled “3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences”. Dax Hamman says, “Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data... [Read more]

Neeraga, the Founder of InkThemes.com and creator of many WordPress enhancements for marketers, has just released his latest WordPress theme, AppointWay Theme. Think of how many businesses (especially, offline businesses) would benefit from capturing customer contact data while allowing customers to request an appointment. This would give them an edge... [Read more]

Business 2 Community is hosting a webinar with Nir Eyal on Thursday January 2 at 5.00 pm ET. The topic of the webinar is “How To Drive User Engagement By Creating Habits”. The ‘Business 2 Community’ team says, “In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful... [Read more]

The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan... [Read more]

The latest article on Business Insider is titled ”Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”. Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops,... [Read more]

Simon Crabb has been researching what it takes to get information indexed by Google. That’s important because if Google doesn’t index it, the number of readers drops dramatically. As a systematic experiment, he chose a phrase (“slick and rigorous”) that had not been targeted on any site previously, and went to work trying to... [Read more]

The latest article on HubSpot blog is titled ”The Life of a Tweet: A Look at the First 24 Hours”. Maggie Hibma says, “I’ve been swimming in a sea of Twitter statslately — not surprising, since Twitter went publicat the beginning of November — and I’ve found a lot of info about what happens every day on Twitter.... [Read more]

The latest post on ‘ReadWrite’ is titled “Behavior-Based Anticipatory Computing Coming To Social Networks”. Selena Larson says, “We’ve been sharing our locations with friends and family for years, whether it’s checking in on Foursquare or enabling location information on Instagram. Even with Twitter’s latest update, users are... [Read more]

The latest post on ‘Mashable’ is titled “How to Optimize Your Marketing in Real Time”. Alex Hazlett says, “Attention is the currency of the Internet, and the brands that can capture and capitalize on it stand to gain a great deal. Their conversions increase, their acquisition rate will improve and their bounce rate will lower.... [Read more]

The new Video Traffic Firestorm show you how to use marketing videos on YouTube to build an effective marketing business. In addition, it comes with three bonuses that supplement this training. Eric Moore has created this new training showing you important SEO enhancements like: • The best source for your video’s tags • The best source... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook: We Define News Feed Quality At Source Level, Not By Content Type”. Matt McGee says, “Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today... [Read more]

The latest ‘Econsultancy’ blog post is titled “Gmail image changes: everything email marketers need to know”. Phillip Storey says, “Email marketers have always faced the technological challenge of having to quickly adapting to the unknown, often in a matter of hours. This week is one of those, where we find that Gmail has... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Amazing Movember Case Studies That Will Make You Grow it Back?. Baer says, “Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data... [Read more]

Emilis (a.k.a. Emka) Strimatis has just posted his second free video on building successful squeeze pages free video on How to Create the Perfect Squeeze Page(also called “lead capture page”.) Some of them will surprise you. It is on the same page as his first video: Video: The 20 most common squeeze page mistakes. Like the first video,... [Read more]

The latest MOZ blog post is titled “Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday”. Rand Fishkin says, “Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today’s Whiteboard Friday, Rand explains why it’s important to invest some of... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “7 Steps to Becoming a Better Writer”. Demian Farnworth says, “Remember Ted Williams? The homeless man with the golden voice? Smooth, deep, controlled. Who wouldn’t want to sit at that man’s feet and listen to him talk all day? And that’s sort of the same effect Sonia Simone and Robert... [Read more]

John Chow’s latest blog post is titled “4 Simple Tips To Design A Blog That Converts”. Chow says, “The sole aim of starting a blog is to solve problems. But that’s too vague, because we need to identify the need of our target audience, our readers and everyone that comes to our blog. The truth is that your blog isn’t for everyone. Once... [Read more]

Bertus Engelbrecht has created a free e-book on how to get started marketing on Facebook. It’s 15 pages; 12 of training, followed by a 3 page commercial. He hopes you will read the commercial, too, of course, and buy his new product, Auto Facebook Marketer, but the training stands on its own without his product. Get the free book (no opt-in is... [Read more]

The latest article on ‘MarketingProfs’ is titled “Online Shopping Trends 2013: Most Popular Categories, Top Purchase Drivers”. Ayaz Nanji says, “More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands. The most common... [Read more]

The latest article on ‘Business 2 Community’ is titled “Are You Listening? Why Social Media Monitoring Matters”. Megan Totka says, “At this point in the game, it’s no secret that social media is one of the top ways you can market your business online. It’s free (to some extent), it’s user-friendly (for the most part) and... [Read more]

The latest article on HubSpot blog is titled ”Why Shutting Up Could Be Your Best Sales Negotiation Tactic Yet”. Kyle York says, “I was recently asked to recount my favorite deal negotiation of my sales career. I can’t name who the client was, due to a privacy agreement, but I came to a few crystal clear conclusions after this deal... [Read more]

IN the run up to their new product announcement, Mike Filsaime and Andy Jenkins. have produced several free videos. They have just released their second. It’s on the Six Core Elements of a business that cannot fail. In the first video the explained the first Four elements: • Model Success • Don’t Sell (paradoxical as that may seem) •... [Read more]

The latest ‘Econsultancy’ blog post is titled “Six ways to make the most of data feeds in affiliate marketing”. Robert Durkin says, “Here are our top tips on the best ways that affiliates can use data feeds to increase their sales commission. 1. Work your content hard for sales commission We all know that ‘content is... [Read more]

The latest post on ‘Mashable’ is titled “How to Recruit a Good Developer When You Don’t Code”. Kevin Galligan says, “As a startup founder, hiring your first developer will be one of most crucial decisions you ever make. And if you can’t tell the difference between PHP and Python, the decision will be one of the most precarious,... [Read more]

The latest article on ’Marketing Land’ is titled “Not Who, But What, Is Driving Google?”. Kevin Ryan says, “With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identifying engine clearly has some ‘splaining to do. For those of you who... [Read more]

You need people to join your opt-in list. Your list is the key to your ongoing business success. But you have to get their attention and your static opt-in box may not be up to the challenge. Now, with Generation Plugin, you can assure that your opt-in offers are not overlooked. This new software, being announced today, will place you opt-ins in you... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Capture the Excitement That’s Already There?. Baer says, “Kevin Hunt, Corporate Social Media Manager at General Mills, joins the Social Pros Podcast this week to discuss bringing social power back in-house, managing multiple brand stories at once, and figuring out... [Read more]

The latest article on Business Insider is titled ”Advertising: Nothing More Than Feelings”. The Economist team says, “Admen have made a marketing guru of Daniel Kahneman, a prizewinning psychologist FIRST, you realise it’s a gorilla. The opening strains of Phil Collins’s “In the Air Tonight” are playing; the... [Read more]

The latest article on HubSpot blog is titled ”100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about – an in-depth compilation of ways to be a better content creator, sourced from the people that create content every... [Read more]

The latest article on ‘Business 2 Community’ is titled “20 of the Most Important SEO Blogs Online”. Pat Owings says, “Nowadays every person with a computer, an Internet connection, and an opinion has a blog, declaring themselves an authority on whatever topic or segment of an industry strikes them. What authority on that subject... [Read more]

The latest post on ‘Mashable’ is titled “Google: We’re Winning Against Phishing and Spam Emails”. Lorenzo Franceschi-Bicchierai says, “Google can’t say “mission accomplished” just yet, but the search giant made it clear that the Internet is winning its decade-old war against phishing and spam emails.In a blog... [Read more]

The latest ‘Econsultancy’ blog post is titled “Harper Collins: from publisher to creative content business”. Ben Davis says, “Harper Collins and its business development team are a great example of how publishers are adapting to the business of content, not simply bound sheaves of pulped wood. In an indicator of how service-based... [Read more]

The latest article on ‘Business 2 Community’ is titled “10 Tips On How To Use Google Plus Hangouts”. Gregg Lander says, “There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this... [Read more]

Denise Wakeman’s latest blog post is titled “Counting Down to a New Year…Do You Have a Social Marketing Plan?”. Wakeman says, “Can you believe there on only 28 days left in 2013? With all that’s going on during December, sometimes it’s difficult to focus on your business, what’s important to get done before the year ends andcreate a... [Read more]