Verónica Maria Jarski says, “Here’s a look at the biggest products and visual trends on Instagram this holiday season—and what you can learn from them. “Of every Instagram we analyzed, here’s what’s driving action,” states Curalate in the following infographic. Light images (77%), indoor images (63%), and people... [Read more]

Amy Gesenhues says, “After the biggest online shopping weekend of the year, email marketing platform Movable Inkreported a 76-percent open rate for mobile emails on Black Friday and 63 percent on Cyber Monday. Breaking down its data by device, Movable Ink found Black Friday email conversions — an email click that resulted in a purchase — were... [Read more]

Brandon Olson says, “You just finished writing the perfect email to your subscribers. Way to go! Now, how do you know all that time you spent crafting it was worth it? The answer lies in your email analytics. Analytics are an essential (and often overlooked) part of your email marketing strategy. When you know things like how many subscribers... [Read more]

Friday, Neil Napier and his business partner, Justin Sardi have a product launch coming up. It’s called Video X. There’s not much known about the product yet, but it relates to placing ads on YouTube for low-cost clicks to your sales page. As often happens in product launches, they are providing free training this week on topics relating... [Read more]

Jayson Demers says, “In the world of search engine optimization, there are clear best practices that apply to everyone, and dozens of variables that individual businesses can (and should) set. As an example, all SEO practitioners should be using some form of content marketing as a foundation for their strategy. But not everyone needs to be on... [Read more]

Ken Bowen says, “As 2016 rapidly approaches and I near the end of my first year with the MECLABS Institute, what better time to reflect on 2015? As Managing Editor of MarketingExperiments.com, one of my primary responsibilities over the year has been producing our monthly Web clinics. These clinics have historically given us the chance to share... [Read more]

Patricio Robles says, “Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face. Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren’t used twice within the first 12 hours after download. For marketers, this dynamic can... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say... [Read more]

Jerod Morris says, “The right content for the right person at the right time. That’s the goal of adaptive content. The benefit to your audience is a more tailored, valuable experience. The benefit to you is a deeper, more meaningful relationship with your audience. A smart adaptive content strategy can turn audience members into customers,... [Read more]

Manish Patel says, “‘Tis the season to ramp up your efforts to increase customer traffic! Advertisements and valuable content can bring your audience to your website, but what is driving them to your store this holiday season? Even though customers are able to view and purchase items online, over 90 percent of consumers are still more inclined... [Read more]

John Arnold says, “We live in a digitally connected world, and that means more people than ever are leaving digital signals for marketers to follow as they use mobile apps, social media, email in-boxes and so on. And here’s the good news. People actually want marketers to follow — just not too closely. It’s all about being awesome... [Read more]

Beginning marketers often start with affiliate marketing. It makes sense.  You don't need a product of your own, and you get to take advantage of the work an established business has done... [Read more]

Will Critchlow says, “At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search... [Read more]

Marketing Land team says, “YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search is evolving and what that means for national media planning and buying strategies. This white paper is a summary of their findings and provides a clear insight into the behavior of... [Read more]

Martin Beck says, “Twitter is dropping the crop. Starting today, the social media network will display fuller versions of photos in Twitter users’ web feeds. That means an end to awkward crops that cut off people’s heads or zero in on inappropriate parts of images. Now square and landscape photos will display fully in feeds, instead of requiring... [Read more]

No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action... [Read more]

Entrepreneur team says, “Verizon Communications Inc’s finance chief, Fran Shammo, said the No. 1 U.S. wireless carrier could look at buying Yahoo Inc’s core business, which includes Mail, its news and sports sites and advertising technology. “If we see there is a strategic fit and it makes sense for our shareholders and we can... [Read more]

Isadora Badi says, “When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas need investment; it also helps companies identify what to stop doing, where to save money, and what is not worth the team’s... [Read more]

Jack Simpson says, “The way people act online is fundamentally changing, and with access to the behaviour of 1.1bn people each month there are few companies better placed to comment on that than Facebook. In his talk at the Content Marketing Summit last week, the social network’s head of agency relations, Ed Couchman, gave an interesting... [Read more]

Graphic designer, Tantan Hilyatana, has just released a major collection of vector graphics he calls 'Vector Freak'. Look at the range of graphics you  will get: Superhero Vectors, Business Female Vectors, Business Male Vectors, Scientist Vectors... [Read more]

Demian Farnworth says, “Listen. If you are even remotely connected to the business, marketing, and advertising world, then you’ve probably heard the phrase “content marketing.” You’ve at least been exposed to it through: Blogs Podcasts Videos Search engine optimization Email autoresponders White papers Copywriting Social media Landing... [Read more]

Kristen Vanstrom says, “In 2013, SiriusDecisions revealed that as much as 60 to 70 percent of content produced by B2B companies goes unused by sales teams. This finding, of course, led many a marketing leader to the realization that they’re spending an abundance of resources – time, budget, and talent – that’s essentially being wasted. The... [Read more]

Eli Martin says, “Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic... [Read more]

Daniel Burstein says, “When you think of social media marketing, you may think of the behemoth — Facebook. Sure, it has almost 1.5 billion monthly active users, but where there is a lot of sound, there is a lot of noise. It is difficult to get your message heard. I interviewed Danny Gavin, Vice President and Director of Marketing, Brian Gavin... [Read more]

Ayaz Nanji says, “Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software. The report was based on 2015 Cyber Monday data from more than 400 US retailers as well as data from 2011 – 2014. The hour between 7:00 AM and 8:00 AM ET... [Read more]

Barry Levine says, “As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do lists. But site search, Swiftype co-founder and CEO Matt Riley told me, is a different thing. So we pinged him for a few pointers. “They are totally different universes,” he said, with “different... [Read more]

Diego Lo Giudice says, “Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers faster. Most of the modern successful change frameworks, like Agile (in its various instantiations), Lean, and Lean Startup, which inspire developers and development shops, put metrics and measurement... [Read more]