Kristen Vanstrom says, “In 2013, SiriusDecisions revealed that as much as 60 to 70 percent of content produced by B2B companies goes unused by sales teams. This finding, of course, led many a marketing leader to the realization that they’re spending an abundance of resources – time, budget, and talent – that’s essentially being wasted. The... [Read more]

Eli Martin says, “Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic... [Read more]

Daniel Burstein says, “When you think of social media marketing, you may think of the behemoth — Facebook. Sure, it has almost 1.5 billion monthly active users, but where there is a lot of sound, there is a lot of noise. It is difficult to get your message heard. I interviewed Danny Gavin, Vice President and Director of Marketing, Brian Gavin... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say. Precious Ngwu is offering a bundle of WordPress plugins to help you get your online results into high gear. Ngwu calls... [Read more]

Ayaz Nanji says, “Most retailers in the United States waited until after 6:00 AM Eastern Time to send their first email on Cyber Monday this year, according to data from Bronto Software. The report was based on 2015 Cyber Monday data from more than 400 US retailers as well as data from 2011 – 2014. The hour between 7:00 AM and 8:00 AM ET... [Read more]

Barry Levine says, “As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do lists. But site search, Swiftype co-founder and CEO Matt Riley told me, is a different thing. So we pinged him for a few pointers. “They are totally different universes,” he said, with “different... [Read more]

Diego Lo Giudice says, “Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers faster. Most of the modern successful change frameworks, like Agile (in its various instantiations), Lean, and Lean Startup, which inspire developers and development shops, put metrics and measurement... [Read more]

Beginning marketers often start with affiliate marketing. It makes sense.  You don't need a product of your own, and you get to take advantage of the work an established business has done... [Read more]

Stefanie Flaxman says, “How would you answer the question, “If you were stranded on a deserted island — and could only have five books with you — which five would you choose?” I’d choose my favorite stories to help me feel less alone and remain motivated. If stories are powerful enough to bring a sense of belonging to someone subject... [Read more]

Emma Snider says, “The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point. As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts... [Read more]

Doug Conely says, “As 2015 draws to a close, it’s a good time to reflect on “what worked” with mobile advertising this year and to summarize the successful strategies you should be looking at in 2016. Here are five top tips: 1. Respect the user Mobile devices are highly personal. Mobile users want to decide where, when and how they... [Read more]

No doubt, some Facebook marketers are doing well, while others are going broke.  The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action... [Read more]

MOZ team says, “Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines... [Read more]

Adam Honig says, “If you’re creating and selling a product to businesses, having a high profile reference customer can make or break your go-to-market efforts. My first company, middleware software company Open Environment, grew from zero to $30M in annual sales in four years, went public and was ultimately sold to a larger software company with... [Read more]

Eric Dahan says, “By using social media, we make ourselves active and constant participants in a parallel economy that has permeated into virtually every aspect of our lives. The social economy is driven by its own markers of social currency, like recognition, status and attention from others, but its main commodity is content. Exchanging content,... [Read more]

Graphic designer, Tantan Hilyatana, has just released a major collection of vector graphics he calls Vector Freak. Look at the range of graphics you  will get: Superhero Vectors, Business Female Vectors, Business Male Vectors, Scientist Vectors, Chef Vectors... [Read more]

Andrew Goodman says, “At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences, Miracles, and Rare Events Happen Every Day. Belief in causation where there is only correlation, faulty assumptions about how “randomness” works and similar errors are shockingly... [Read more]

Brian Hughes says, “Real Estate Mogul and Billionaire, Donald Trump says, “the image of success is important, but even more important is the ability to focus on solutions instead of on problems. That way, you’ll never be thinking like a loser, and you probably won’t look like one either.” In the competitive world of residential... [Read more]

Jerry Jao says, “It’s been a good holiday shopping season so far for ecommerce retailers: While there was clear fatigue for in-store shopping on Black Friday, shoppers kept their credit cards at the ready for online purchases all through the weekend. ShopperTrak reported a 10.4 percent decrease in in-store sales over the Black Friday weekend,... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others... [Read more]

Mark Grilli says, “It’s no secret that the days of just “the three screens” are long gone. When that world died, the old wisdom of targeted, by-the-numbers ad buys died, too. So, instead, these days we hear a lot of talk about brand-centric conversations and always-on marketing. And the people using those buzzwords often have... [Read more]

Martin Beck says, “Facebook is dropping the velvet rope on live streaming video. Today, the social network announcedthat it is giving a select group of US iPhone users the ability to broadcast live from within the Facebook platform. At launch in August, Facebook’s live streaming feature was available only to celebrities and other public figures... [Read more]

Kevin Edwards says, “With the dust settled on another record-breaking trading period, what does the underlying data tell us? This year Affiliate Window’s publishers generated £100m in revenue for 1,600 UK and US retailers across the four day Black Friday weekend bookended by Cyber Monday. That’s a 46% hike in sales revenue for 2015. Here... [Read more]

SBT team says, “You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company. If you’re not already segmenting your email lists, then now is the time. But it’s important... [Read more]

Scott Langdon says, “You’re trying to raise money for your startup, and social media makes that mission easier than ever. In fact, if you know what you’re doing, you can reach millions of people on a shoestring budget. The big question, however, is how? Below are six quick tips for gaining exposure and raising money for your startup using... [Read more]

Greg Finn says, “Earlier this year, Facebook launched “Page Plugin,” an embedded widget that promoted Facebook pages and content. This month, they announced that they’ve bulked up the functionality to do much more than simply promote content. Page Plugin can now handle messages from customers (using Messenger functionality), as well as... [Read more]

Jacob Davis says, “There was a time when marketing was purely art. The Don Drapers of the world felt that an angle, a message, a concept would work, and then they went and executed – the “genius artist” was at work. Of course, this isn’t entirely true. It’s a romantic idea, though, especially for those of us in the current marketing... [Read more]