The latest article on ‘Business 2 Community’ is titled “10 Tips On How To Use Google Plus Hangouts”. Gregg Lander says, “There’s been a lot of talk lately about Google hangouts and the SEO advantages of hosting a Google hangout and using this as a source of engagement with your followers and customers. Let’s just analyse this... [Read more]

Denise Wakeman’s latest blog post is titled “Counting Down to a New Year…Do You Have a Social Marketing Plan?”. Wakeman says, “Can you believe there on only 28 days left in 2013? With all that’s going on during December, sometimes it’s difficult to focus on your business, what’s important to get done before the year ends andcreate a... [Read more]

The latest article on HubSpot blog is titled ”5 Real Life Marketing Automation Fails”. Laura Hogan says, “We’ve all done it. Written up an email, edited it, sent it to be proofed, scheduled it to send to all of our contacts, then received it in our inbox and noticed something wrong with it. A simple copy error in an automated email... [Read more]

Emilis (a.k.a. Emka) Strimatis has just posted a free video on the mistakes people make in their squeeze pages(also called “lead capture pages”.) Some of them will surprise you. When you watch the video, you will be impressed and entertained, and you will learn a lot. Not only that, you will be able to download a list of all the squeeze... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics, AdWords, and Return on Investment”. Kevin Webster says, “Pay-per-click costs can be expensive to many small business. While the Google AdWords interface can show significant amounts of data around conversions, to really understand the impact of your advertising expenditures,... [Read more]

The latest article on ‘Website Magazine’ is titled “Unlocking the Power of Single-Theme Landing Experiences”. Eileen Burick says, “In most cases, a discussion of landing pages and microsites comes down to their differences: single page versus multi-page, one call-to-action versus multiple calls-to-action, and simplicity versus complexity.... [Read more]

The latest post on ‘ReadWrite’ is titled “Google Takeout Expands Its Menu, Adds Downloadable Gmail And Appointments”. RW Editors say, “As part of its Google Takeout service, Google now allows users todownload their Gmail and Google Calendar data. You can save all or just some of your email and appointments—the former in MBOX format,... [Read more]

You need people to join your opt-in list. Your list is the key to your ongoing business success. But you have to get their attention and your static opt-in box may not be up to the challenge. Now, with Generation Plugin, you can assure that your opt-in offers are not overlooked. This new software, being announced today, will place you opt-ins in you... [Read more]

The latest ‘Econsultancy’ blog post is titled “10 excellent video-embedded landing pages”. Christopher Ratcliff says, “Using video on a landing page can increase conversion by up to 86%. This statistic comes from a study by EyeView on various ecommerce sites. In the study, two different variations of the same website... [Read more]

The latest MOZ blog post is titled “New Moz-Builtwith Study Examines Big Website Tech and Google Rankings”. Cyrus Shephard says, “BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “100% of Independent Publishers Who Do This Will Sell More of Their Work”. Sean Platt says, “Most independent authors and content creators aren’t thinking in terms of building product funnels when they write their books and stories. That is a mistake. Whether you’re writing fiction... [Read more]

IN the run up to their new product announcement, Mike Filsaime and Andy Jenkins. have produced several free videos. They have just released their second. It’s on the Six Core Elements of a business that cannot fail. In the first video the explained the first Four elements: • Model Success • Don’t Sell (paradoxical as that may seem) •... [Read more]

The latest ‘Aweber’ blog post is titled “Video In Email: Exposure For Something And Clicks For Free”. Jason Moore says, “(Please tell me someone got the Dire Straits joke from the title. But, on to more pressing matters…) Video in email has gotten more and more popular. Just a few years ago, a survey showed that video increased click-through... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: One question to ask yourself before you write another subject line”. Emily Munns says, “I spend a healthy portion of my day exchanging emails with our Research Partnersto help keep our testing projects running smoothly. When it comes time to sift through a pile of emails... [Read more]

MarketingSherpa has released a case study titled “Content Marketing: E-commerce site moves beyond promo email, boosts opens with social media content”. Courtney Eckerle says, “With email sends typically only featuring promotional content, the marketers at Calendars.com needed a way to engage with customers during slower months. Stretching... [Read more]

Bertus Engelbrecht has created a free e-book on how to get started marketing on Facebook. It’s 15 pages; 12 of training, followed by a 3 page commercial. He hopes you will read the commercial, too, of course, and buy his new product, Auto Facebook Marketer, but the training stands on its own without his product. Get the free book (no opt-in is... [Read more]

The latest ‘Econsultancy’ blog post is titled “Blogging: chronological is illogical”. Danny Chadburn says, “I worked on a conference talk called Ban the Blog with a colleague about a year ago. It was a purposefully provocative title and an extreme view, but one I believe many businesses and website owners need to heed... [Read more]

The latest article on HubSpot blog is titled ”100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier”. Corey Eridon says, “Today, we launched a new offer that I’m really excited about – an in-depth compilation of ways to be a better content creator, sourced from the people that create content every... [Read more]

The latest article on ‘Business 2 Community’ is titled “Social Media Branding: 16 Tips to Create a Consistent, Relevant & Trusted Social Brand”. Pam Moore says, “Did you know that it takes at minimum 6-7 brand touches before someone will remember your brand. Every impression counts. Each brand touch with a potential new client,... [Read more]

Rob Fore reports that, together, he and his wife Lisa have built six online businesses worth multiple six-figures, all done by working part-time in their spare time. They have found a repeatable process that has worked over and over, every time they tried it. Even so, they weren’t completely happy with the results because often there was a delay... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How to Promote Ebooks”. Pamella Neely says, “Ebooks are one of the most common content marketing vehicles. They’re a good way to demonstrate your knowledge and to educate customers or clients about what you have to offer. The problem is you can’t just write it and expect your readers... [Read more]

The latest post on ‘ReadWrite’ is titled “Meet The JavaScript Framework That Might Save HTML5 From Itself”. Lauren Orsini says, “HTML5 was supposed to replace Flash by making Web pages work more like apps. But when its performance fell short, HTML5′s stock with app developers fell. Famo.us is a small company that rushed to fill... [Read more]

The latest article on ‘Website Magazine’ is titled “Is Content Marketing on Your Holiday Wish List?”. Eric McGehearty says, “What would make you merry this holiday season? Figgy pudding? A partridge in a pear tree? Or lots of holiday shoppers buying your goods? If you chose the last option, there’s good news: Content marketing can put... [Read more]

Go with the trends; that makes success much easier. It’s hard to be successful as a contrarian, someone who acts contrary to the trends in society. If stocks are generally going up, it’s hard to find the few that are going down. Successful marketers put this “go with the trends” slogan into action. There are really popular trends... [Read more]

The latest ‘Econsultancy’ blog post is titled “Email marketing: why you need to review and improve”. Lucy Wilsdon says, “Email marketing is the communication glue within your digital marketing and all of this communication is trackable. Tracking gives you the ability to understand the journey between the message and... [Read more]

The latest post on ‘Mashable’ is titled “How Much Are Your Customers Really Worth?”. Dani Fankhauser says, “Different types of businesses require different measures of success or growth — one man’s metric is another’s trash, you might say. This is especially true for revenue per user.Revenue per user is calculated by... [Read more]

The latest article on HubSpot blog is titled ”Google Trends Makes Search Data More Useful for Marketers”. Ginny Soskey says, “Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there werehacks and workarounds – but those weren’t quite as... [Read more]

Bertus Engelbrecht just announced version 2.0 of Auto Facebook Marketer. The name is self-explanatory. There’s a lot of tedious “busy work” involved in Facebook marketing. But with this new tool, you can automate it. It would speed your marketing and make it much easier if you could: • automatically post messages to groups and... [Read more]