IM NewsWatch, December 4, 2013 - ‘113-Year-Old Company Boosted Holiday Sales on Facebook – Mashable' and much more...

December 4th, 2013 at 2:50 am EST

IM NewsWatch

Wednesday, December 4, 2013

’13 Tips To Thrive Mentally In Marketing’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing”. John Lincoln says, “I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips... [Read more]

Final Reminder- ‘Preparing for the Mobile Majority: How to Win When Mobile Matters Most’ Webinar December 4

This is our last chance to tell you about Business 2 Community’s webinar on Wednesday, December 4 at 2.00 pm ET. The topic of the webinar is “Preparing for the Mobile Majority: How to Win When Mobile Matters Most”. The ‘Business 2 Community’ team says, “In this webinar, you’ll learn: Leading-edge ways to engage your entire mobile... [Read more]

‘eCommerce. Russian Style’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “eCommerce. Russian Style”. Martin Gill says, “Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk about Agile Commerce, Digital Transformation... [Read more]

Predatory Profits: Bring in more traffic for more profits #ad

Rob Fore reports that, together, he and his wife Lisa have built six online businesses worth multiple six-figures, all done by working part-time in their spare time. They have found a repeatable process that has worked over and over, every time they tried it. Even so, they weren’t completely happy with the results because often there was a delay... [Read more]

’7 Emerging Content Marketing Specialties’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “7 Emerging Content Marketing Specialties”. Pat Owings says, “There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While... [Read more]

‘Who Should Own Your Content? Join the #GreatDebate’ – HubSpot

The latest article on HubSpot blog is titled ”Who Should Own Your Content? Join the #GreatDebate”. Ginny Soskey says, “A few months ago, someone tweeted at me. It said, “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my... [Read more]

‘Online Testing Most Overlooked Process’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Online Testing Most Overlooked Process”. Andy Curry says, “Testing is perhaps the most overlooked process in online marketing. Yet it’s one of the most important things to do. When you’re selling something online, you should never think that your first draft is final draft. In other... [Read more]

Video Traffic Firestorm: How To Make A Full Time Living From Videos #ad

Eric Moore reports that he has found easy, quick solutions that get his YouTube videos ranked for some of the most difficult keywords, and then he uses them to get lots of search engine traffic. In Video Traffic Firestorm, you watch him make simple changes to drive his videos up in the search engines. And it’s done in step-by-step, over-the-shoulder... [Read more]

‘12 Most Important Google Webmaster Help Videos from 2013’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “12 Most Important Google Webmaster Help Videos from 2013”. Pete Prestipino says, “Google’s Matt Cutts produces numerous videos each year, educating webmasters on what the search engine considers best practice when it comes to search engine optimization. As Website Magazine winds down... [Read more]

‘How The Visual Web Is Changing Holiday Shopping’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How The Visual Web Is Changing Holiday Shopping”. Lauren Orsini says, “Online holiday shopping begins long before Cyber Monday—and that’s all thanks to the Visual Web. Since image-based networks like Polyvore and Pinterest focus on things, not social connections, potential gifts pop... [Read more]

‘How a 113-Year-Old Company Boosted Holiday Sales on Facebook’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How a 113-Year-Old Company Boosted Holiday Sales on Facebook”. Max Blau says, “The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades. The popular Christmastime tale, first released in 1985 as an illustrated children’s... [Read more]

Day Two of Three-day sale: WP Optins Elite plugin #ad

Derrick VanDyke and his mom, Karin Haworth released WP Optins Pro last summer. They didn’t stop with that, though. They have been improving it. At Noon EST, they are releasing WP Optins Elite plugin 3.0. Now you get: • Automatic Graphical Headlines • Customizable Opt-in Forms • “Guru Style” Squeeze pages •... [Read more]

‘You’re not safe: The uneven reinvention of marketing in B2B’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “You’re not safe: The uneven reinvention of marketing in B2B”. Stefan Tornquist says, “As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe... [Read more]

‘How To Jump Start a Marketing Campaign on Twitter’ by John Chow

John Chow’s latest blog post is titled “How To Jump Start a Marketing Campaign on Twitter”. Chow says, “Twitter is one of the most popular places to market, share and post updates from blog posts, ad campaigns, and events. Twitter is a great place to share information, but if done correctly, it can bring traffic, engagement and new business.... [Read more]

‘How to Build Your Own Mass Keyword Difficulty Tool’ – MOZ Blog

The latest MOZ blog post is titled “How to Build Your Own Mass Keyword Difficulty Tool”. Martin Macdonald says, “Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how”. How to Build Your Own Mass Keyword Difficulty... [Read more]

Social Mini Store: Easy Facebook Fan Page Store #ad

Karthik Ramani is a well-known software developer who has created products such as FB Timeline Maker, FB Ad Maker, Social Lead Engine (all of them Facebook marketing tools), and many more. Now in his new Social Mini Store, he has built you a “drag and drop” system for building a commercial business on your Facebook fan page. He makes it very... [Read more]

‘Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Are You a Copywriting Hotshot? Test Your Skills in an Email Marketing Duel”. Daniel Burstein says, “Picture this. Sonia Simone and me in an advertising agency conference room. She pitches her headline to the account executive. I pitch mine … … and promptly get blown out of the water.... [Read more]

‘Email Marketing Lessons From Classic Holiday Movies’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”. Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way... [Read more]

‘A/B Testing for Fun and Profit [Subject Line Writing Contest]’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing for Fun and Profit [Subject Line Writing Contest]”. Daniel Burstein says, “If you’ve read the MarketingExperiments Blog for any length of time, you know that A/B testing and conversion optimization can be a very profitable endeavor. You can receive 90% more trial sign-ups,... [Read more]

Big Idea Mastermind: Get your online business started with expert mentoring #ad

Vick Strizheus is a marketer who trains other marketers in how to start a productive business online. Starting from scratch is not a simple task. There’s a lot of information, and a lot of options to investigate. Strizheus is the founder of successful training programs such as High Traffic Academy. Now, he has developed a training/mentoring/support... [Read more]

‘Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall,... [Read more]

Download: eMarketer’s ‘Marketing Automation Roundup’ Report

eMarketer has released the “Marketing Automation Roundup” report. The eMarketer team says, “Key elements include: A look at how automation is being used to manage inbound marketing Programmatic approaches executive marketers currently use and what they plan to use in the near future The importance of tying behavioral data in with... [Read more]

’7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media’ – HubSpot

The latest article on HubSpot blog is titled ”7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media”. Jessica Meher says, “The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some... [Read more]

‘Cyber Monday Sales Hit New Record, With Help From Mobile’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Cyber Monday Sales Hit New Record, With Help From Mobile”. Seth Fiegerman says, “Cyber Monday sales set a new one-day record for online shopping, according to a report.Online sales for Cyber Monday increased by more than 20% from a year earlier, helped by strong growth in mobile sales, according... [Read more]

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