Matt McGee says, “A 2015 study by Smart Insights showed that 50 percent of businesses doing digital marketing had no form of digital marketing plan or strategy. They were doing digital marketing, yet there were no clearly defined objectives or goals. Does this seem a little crazy to you? In our experience helping businesses large and small,... [Read more]

Matt Mansfield says, “Back in 2011, Goggle introduced the “Zero Moment of Truth” (ZMOT), the exact moment that a consumer, whether a business (B2B) or individual (B2C) goes online to find the product or service that will fulfill their need. ZMOT is all about being present in the time and that a customer needs you. Google contends that your... [Read more]

Lisa Cozad says, “Hiring a PR agency to manage your company’s public image can be a difficult decision. Perhaps you are a small business owner who needs a “leg up” in getting the word out about your brand, or you’ve recently experienced some bad coverage and need someone to aid in crisis management. A PR firm can help shape the voice... [Read more]

If you are a marketing consultant for local businesses, your greatest need is prospects, but not just any prospects; you need hot prospects, ones that both want more business (who doesn’t?) and don’t know how to get it, but may have a vague notion that the Internet may be their answer. Paul James and Anthony Devine have a new software tool... [Read more]

Eric Siu says, “If you think that the brilliant mind behind LeadPages, one of the web’s easiest-to-use landing-page generators, comes from a hard-core sales and marketing background, you’d be wrong. Clay Collins, LeadPage’s co-founder and CEO, isn’t a sales guy at all. He’s a PhD dropout in developmental neuropsychology, a field from... [Read more]

Tom Tate says, “We are quickly approaching the new year, and with each new year comes new beginnings. If you’re planning to start a new business venture in 2016, then you’ll definitely want to listen to this packed-to-the-brim episode of Ask Me About Email Marketing. This week’s question comes from life coach, Dr. Wasi Saleem, who recently... [Read more]

Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis. The cost-per-view... [Read more]

You've got to hand it to Mark Dickenson. He has persisted in online marketing for almost 10 years, despite years of absolute failure and discouragement... [Read more]

Mike Renahan says, “It used to be that reps would go door to door to pitch a prospect on their product. Why? It was the most effective way to get someone to purchase their offering. But with new technology, new strategies were born. As soon as phones were available, cold calling became a regular practice. Once we started watching television,... [Read more]

Brian Clark says, “Everyone’s creating all this online content, but does it matter? More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels? Well, if you’re doing it right, your content is highly effective and tightly tied to your ultimate business objectives. Otherwise, you’re... [Read more]

Matt McGee says, “No matter how much you use LinkedIn for personal connections, there’s no denying it is the go-to social media platform to engage professionals from every industry, both here in the U.S. and internationally. Boasting itself as the, “…world’s largest audience of active, influential professionals,” LinkedIn has been focused... [Read more]

John Thornhill is running a very short-term sale on a big bundle of recources he and his business partner, Dave Nicholson, created. They call it 'Niche Marketing Kit'.  It is stuffed full of training tools that will make it easier to make 2016 your greatest year online... [Read more]

Ryan Stewart says, “In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but it’s crazy effective All... [Read more]

Jay Lagarde says, “Product reviews are a major reason why consumers love Amazon. Where else can you go to read hundreds of candid testimonials — or complaints — about every aspect of an item? In this post, we’ll show why product reviews matter to sellers, too. 1. Consumers love online reviews. Study after study has shown... [Read more]

Lisa Isbell says, “When the time finally comes to tackle a website redesign, it’s difficult to contain the excitement. There are so many things you just can’t wait to have put into place! Then come the first steps to making it all happen. Excitement turns to fear and trepidation as you try to craft a plan and put together the resources... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That's no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too... [Read more]

Lily C says, “As the calendar flips from 2015 to 2016, the New Year represents the perfect time for your company to reassess its compensation program for your sales team. Even if you don’t have extra funds to throw at your sales team, there are some excellent options to help motivate sales teams. Try any one of these suggestions to maximize... [Read more]

Nitin Abbey says, “Payment gateway PayUbiz, asserted its supremacy in the payment industry in India by launching a new technology which will allow users to make payments via a single tap, while remaining compliant with the Reserve Bank of India’s two-factor card authentication system. Speaking to Entrepreneur India, Rahul Kothari, Business... [Read more]

Matt McGee says, “Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where you can view said laundry list at any time). But I want to cover three specific areas in paid search that advertisers should... [Read more]

People do judge books and other printed matter by the cover.  A good cover goes a long way toward better sales. Amber Jalink has been making attractive graphics for books, magazines and sales pages for a long time. Now, she has collected some of the best work she and her team have ever created and is offering it to the rest of us... [Read more]

Annie Pilon says, “Google Analytics has a pretty solid hold on the online analytics market. If you want to see insights about how many people are visiting your site and what their habits are once they’re there, Google Analytics is probably your first stop. But it’s not the only option out there. For a few of the other analytics providers... [Read more]

Lindsay Kolowich says, “Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015. Marketing is becoming more localized and more personalized. Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re... [Read more]

Brian Gardner says, “A change is coming to our biggest and best-selling product. The StudioPress Pro Plus Pack — which gives you immediate, on-demand access to every active theme in the StudioPress library — is about to add a recurring component. Note that I said about to add. Nothing is changing immediately. But the change is coming soon... [Read more]

Shubhomita Bose says, “Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices,... [Read more]

Tracy Maple says, “Shoppers conduct more online research before buying, and that translates into online sales, according to MasterCard. Retailers also benefit as consumers spend money they’ve saved because of lower gasoline prices. Online retail sales increased 20% between Black Friday and Christmas Eve, while total retail sales excluding automobiles... [Read more]

Matt McGee says, “It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period. The stats are part of Amazon’s traditional post-Christmas... [Read more]