Chow says, “Email marketing is definitely alive and well. It is utilized by so many top brands and companies online, including Best Buy, Amazon and TeeFury. The right kinds of email newsletters can be hugely successful, helping you increase sales and improve customer retention. If you’re struggling with the open rates or the conversion rates on... [Read more]

Pete Prestipino says, “Pinterest has released some interesting data on the performance of its Promoted Pins project. The social pinboard, which launched the Promoted Pins beta eight months ago, indicated that Promoted Pins perform just as well as (if not better than) organic pins, generating a 30 perent increase in “earned media”... [Read more]

Gina Broom says, “Content creation is such a huge slice of the Internet marketing pie. Ever had someone cut a piece of a pie, and then joke that the rest of it is their piece? When content creation does that, it’s not joking. Google updates its algorithms all the time, This isn’t news, but the changes aren’t complicated to understand,... [Read more]

Greg Finn says, “Come January 1st, there will be more than just a new year, but new opportunities for marketers as well. In 2015 Pinterest is bringing their reservation-based (CPM) Promoted Pins out of beta for all partners. This release won’t include the auction-based pins purchased on a CPC basis. According to Pinterest they are “making... [Read more]

Matt Asay says, “Many enterprises seem content to toe-dip in the mobile deluge. That’s unwise. As Facebook, Uber and a host of mobile-first companies up-end traditional ways of communicating and commuting, companies that don’t take a mobile-first position risk becoming the Microsofts of their industries: big and profitable from yesterday’s... [Read more]

Will Blunt says, “Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas, your generosity, and your willingness to take risks and learn from mistakes — those are the kinds of things that can give you a voice in the conversation. We’ve witnessed a blogging revolution over... [Read more]

Robert Phillips has teamed up with Anthony Hayes, Todd Gross, and Craig Crawford to create new software to get your business on the upswing. They call it IFTTT Backlink Commando, and it is a “set and forget”, hands free SEO tool with 6 built-in unique SEO strategies, including automated web 2.0 syndication for backlinks and YouTube video... [Read more]

Gianluca Fiorelli says, “Houston, we have a problem We SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly. We suffer what I call SEOcentrism. Everything is SEO and, and everything ends in the sphere of influence of SEO, as if Search Marketing was a gigantic black hole. Content? Clearly,... [Read more]

Mellie Akalp says, “Ready to launch your own business in 2015? You’re not alone: Each year at CorpNet we see an uptick of new businesses formed in January. The New Year marks a new beginning, and what can be more fulfilling and exciting than making things happen with your own business? As a serial entrepreneur myself, I wouldn’t trade... [Read more]

Erin Hogg says, “What is on the mind of marketers today? This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. We learned about hot topics in marketing today including responsive design, the effectiveness of green marketing and how to improve a Web form without significantly reducing the number of fields. In... [Read more]

InstaBuilder was first released several month ago. It had a lot of automation to make it simple to build websites. Now InstaBuilder 2.0, much enhanced from the initial release, is available. In the new version, all the technical barriers have been removed so creating your own pages can now be a fulfilling experience, not a frustrating one. The fluid... [Read more]

Hannah Fleishman says, “When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand. Ten years ago, people still... [Read more]

Kelton Reid says, “It seems only fitting that bestselling author and journalist Daniel Pink returns to Copyblogger to reveal his secrets for getting words onto the page. Brian Clark picked the brain of this influential thinker six years ago in a conversation that became Copyblogger’s first author interview. Brian also appeared in Dan’s first... [Read more]

Richard Procter says, “Rumors are circulating that Microsoft is actually building a new web browser to compete with Google Chrome and Firefox, via this report from ZDNet. The report cites unnamed sources as saying Microsoft’s browser project, code-named Spartan, will replace Internet Explorer and accompany Windows 10. There’s also this... [Read more]

Rand Fishkin says, “Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our... [Read more]

Jason Del Rey says, “It’s rare to see a billion-dollar M&A deal in the e-commerce industry, but there’s a chance we could see more than one in 2015 thanks to a confluence of events. Alibaba, flush with valuable stock following the biggest IPO ever, is poised to make big moves. The planned separation of eBay and PayPal could make both... [Read more]

Pete Prestipino says, “Search engine marketing software WordStream has launched a performance grader for Bing Ads advertisers. The tool allows Bing advertisers to evaluate the relative strength and weakness of their search advertising accounts across several important metrics including click-through rate, wasted spend, negative keywords, landing... [Read more]

The NYTimes Media team has posted an article on Pinterest advertising. Mike Isaac says, “A quick glance at the digital scrapbook Pinterest makes it seem like the anti-Facebook. It has no stream filled with friends’ faces and baby pictures, but rather a sprawling, colorful grid of recipes, photographs of clothes and a shopping list of presents... [Read more]

Emma Snider says, “Who doesn’t love a good countdown? Almost everybody does. And if you don’t, you might want to hide out for a bit. It’s certainly the season for them. Before you count down the ball dropping to mark the beginning of 2015, take some time to reflect on the highlights of 2014: a particularly large or significant... [Read more]

Chow says, “Unless you’re getting paid a decent salary to run a company blog, most of us bloggers could use some extra cash. Most of the time we’re doing all this blogging for kicks or as a way to promote a scrappy up and coming business. In short, any sort of additional income would be a welcome perk. While there are many ways to raise some quick... [Read more]

Baer says, “Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice,... [Read more]

James Temple says, “Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images... [Read more]

Robert Phillips has teamed up with Anthony Hayes, Todd Gross, and Craig Crawford to create new software to get your business on the upswing. They call it IFTTT Backlink Commando, and it is a “set and forget”, hands free SEO tool with 6 built-in unique SEO strategies, including automated web 2.0 syndication for backlinks and YouTube video... [Read more]

Dave McLaughlin says, “Here are three trends I see in the sales world, paired with predictions on where those trends will take us. I welcome any feedback in the comments. TREND #1: Content Fatigue / Focus We’ve learned our lesson that so-called snackable content does not create any value, and all those empty content calories are killing the platforms... [Read more]

Pamella Neely says, “If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test).” But the call to action has been left unexamined until now. So here are seven of the best ways to nail... [Read more]

Tim Ash says, “Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up. While new advancements and opportunities... [Read more]