Peter Daisyme says, “With the holidays right around the corner, it’s time to get your online shop in tip-top shape to help sell to those impulse Christmas buyers. With online monsters like Amazon taking up a huge majority of the market, you’ll need to get creative with your online selling methods to take advantage of this influx of shoppers... [Read more]

Julia Jornsay-Silverberg says, “Social media can be an incredibly powerful tool for driving traffic to your website. However, without analyzing your website traffic on Google Analytics it’s virtually impossible to know which social media channels are driving the most traffic. Enter: Google Analytics Advanced Segments. What they are Advanced... [Read more]

Geoff Smith says, “Holiday sales have traditionally been viewed as transactions with the customers buying gifts rather than as interactions with the people receiving the gifts. As a result, few brands put effort into winning customers’ loyalty to retain them for the long term. That’s a lost opportunity: Holiday shoppers tend to be... [Read more]

No doubt, some Facebook marketers are doing well, while others are going broke. The secret to success is: 1. Attract targeted traffic to your fan page and 2. Properly monetize your fan page so people who arrive take action. It has been said that apps are the future of monetizing fan pages. When you consider that over 60% of Facebook traffic is now... [Read more]

Steve Olenski says, “Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative... [Read more]

Jordan Simas says, “Seasonal and Black Friday shoppers are unique in that many of them will buy your products without knowing anything about your brand. This means they might forget about your business entirely if you don’t make an effort to keep them interested. Turning Black Friday shoppers into repeat customers can have an enormous impact... [Read more]

Brian Hughes says, “Despite the continued hype around social media, retailers are still figuring out how to best drive sustainable e-commerce purchases via social media. In 2015, we saw major developments including Pinterest’s launch of the “Buy it” button and Instagram’s expanded ad program. Twitter, Facebook, and YouTube also made their... [Read more]

Graphic designer, Tantan Hilyatana, has just released a major collection of vector graphics he calls 'Vector Freak'. Each set comes in many variations; change clothing, glasses, hand position, etc. There are thousands of variations you can easily construct... [Read more]

Sandra Guy says, “The future may hold far fewer and radically redesigned stores, analysts say. Online retailers’ holiday sales increased 15%-16% thanks to strong showings on Black Friday and Cyber Monday, but in-store sales for the Thanksgiving holiday weekend declined 4.7%-10%, according to analytics reports out Tuesday. Cyber Monday—the... [Read more]

Austin McCraw says, “As a marketer, sushi really fascinates me. I do enjoy a good sushi roll, but I am by no means a “sushi connoisseur.” However, the fact that I have met so many of them really intrigues me. How can so many people be so passionate about the rolling up of raw fish and rice? I was recently visiting a friend, and he began... [Read more]

Patricio Robles says, “Earlier this year, Snapchat launched Discover, “a new way to explore Stories from different editorial teams.” Today, Discover, which counts major publishers like CNN, Hearst, Comedy Central and Vice as content partners, looks like it may be one of Snapchat’s most consequential product offerings. In an... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others... [Read more]

Pamela Wilson says, “Do you need to spend a lot of money to create exceptional content? In a word, no. The barriers to entry for publishing on the Internet are extremely low. That’s why we see so much mediocre content everywhere we look. But you’re here reading Copyblogger. That tells me that “mediocre content” is a phrase that’s not... [Read more]

Ian Watson says, “Some say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality... [Read more]

Matt Walker says, “I get it: Cleaning that musty crawl space under the porch feels more appealing than cleaning your email list. Still, the payoff at the end —increased opens, click throughs and conversions — will more than make up for the effort. This is doubly true during the holidays, when email marketing efforts ramp up and... [Read more]

Having your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person... [Read more]

Shayna Marks says, “Marketing your business in 2015 is almost as complicated, confusing and tedious as running your business itself. The current reality is that those who can market their business well will rise to the top. In our world of constant connection, digital marketing and social media are game changers. This is why people like Mari... [Read more]

Joshua Sophy says, “The holiday season often brings the busiest time of the year for small businesses and increasing demands from the owners’ family and friends. By being well prepared, owners and their families increase their chances for a happy holiday season — and a happy and prosperous new year. Staying Ahead of the Competition Let’s... [Read more]

Ben Davis says, “The debate around display advertising is currently rather polarised. As some eschew standard display and forge ahead selling super-expensive native advertising, others continue at scale through programmatic, hoping the slide in CPM will cease. But can publishers realistically make it to a middle ground, one of powerful display... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views... [Read more]

Matt Lindner says, “The online shopping holiday accounted for more than 8% of overall online sales in November, according to comScore. The good news surrounding the holiday shopping weekend just keeps on coming for online retailers. Shoppers spent a combined $3.118 billion online on the Monday after Thanksgiving, or Cyber Monday as it’s known,... [Read more]

Jeremy Gin says, “With an astonishing 92 percent of consumers now reading online reviews, businesses are increasingly relying on reviews to build trust and manage their brands. But while businesses are beginning to understand the importance of reviews, most still do not use them optimally — spending money on unnecessary services while... [Read more]

Greg Sterling says, “Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and optimizing mobile media against offline store visits. Michael Hayes, UberMedia’s Chief Revenue Officer, uses the term “Location Visit Optimization” to describe the process of using... [Read more]

Sujan Patel says, “The latest forecast for this holiday sales season is $965 billion – a number big enough that no savvy business should dare to miss out. Unfortunately, as you’re probably already aware, this rich retail environment results in a lot of white noise when it comes to holiday promotions. With what seems like every other business... [Read more]

Larry Kim says, “Twitter makes it super easy to target users by location. For example, you could target people in specific cities, or you could target a metro area, such as Boston, MA–Manchester NH: Your Followers Campaigns can target either by interests and followers, or by using Tailored Audiences. Using interests and followers, you can target... [Read more]

Aleh Barysevich says, “If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no market for online dating message testing (not yet, anyway). But split-testing, also known as A/B-testing, has been big business... [Read more]

Ginny Marvin says, “Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t... [Read more]

Ajay Kapur says, “The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Last year, mobile holiday shopping traffic surpassed desktop for the first time. Retailers are expecting even higher mobile traffic this year. Below are six key mobile holiday shopping trends we’re seeing take shape for... [Read more]