Shubhomita Bose says, “Google has given AdSense mobile text ads a sleek new look. In a recent article on the official Inside AdSense blog , the search engine giant has unveiled the new format that “allows for higher performance with a more beautiful and user-friendly appearance.” The redesigned version has been rolled out on mobile devices,... [Read more]

Tracy Maple says, “Shoppers conduct more online research before buying, and that translates into online sales, according to MasterCard. Retailers also benefit as consumers spend money they’ve saved because of lower gasoline prices. Online retail sales increased 20% between Black Friday and Christmas Eve, while total retail sales excluding automobiles... [Read more]

Matt McGee says, “It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its customers this holiday season shopped via a mobile device and the number of Amazon app shoppers more than doubled in the same period. The stats are part of Amazon’s traditional post-Christmas... [Read more]

You’ve got to hand it to Mark Dickenson. He has persisted in online marketing for almost 10 years, despite years of absolute failure and discouragement. Those were the years when he relied exclusively on affiliate marketing to earn his living. Since then he has redirected his marketing and focused on creating products, and his results changed... [Read more]

Liz Willits says, “By the end of 2016, it’s predicted that there will be 4.6 billion email accounts. Wow. That’s a huge audience! As more people embrace email, you need to change the way you engage with your subscribers to keep up with their changing needs. To stay relevant, your email marketing best practices need to adapt to your audience. To... [Read more]

Paul Cheney says, “Writing a value proposition is a lot like drawing a jellyfish in a game of Pictionary. Let me explain. I was at a party recently where several people were playing a fiery game of Pictionary. One person who was particularly bad at the game started drawing a cylinder with a label on it. Thick befuddlement settled on the guessing... [Read more]

Khalid Saleh says, “It’s frustrating, isn’t it? You keep hearing stories of bloggers and marketers crushing it with hundreds and thousands of email opt-ins every month. Yet, your own opt-in conversion rates hovers at a measly 0.5 percent. How would your business change if you could pump that conversion rate to 2 percent? Or perhaps even 4... [Read more]

John Thornhill is running a very short-term sale on a big bundle of recources he and his business partner, Dave Nicholson, created. They call it 'Niche Marketing Kit'.  It is stuffed full of training tools that will make it easier to make 2016 your greatest year online... [Read more]

Nathan Chan says, “Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and... [Read more]

James Parsons says, “Finding a regular blog content writer can be tough, despite the fact that there are thousands of freelancers out there ready and willing to write content for you. Having hired many writers myself, I like to think I’ve perfected the process of locating the talented ones. 1. Know what you need. The first thing you need to... [Read more]

Pamela Wilson says, “Starting a week from today, the Copyblogger team is doing something we’ve never done before … and we want you to join us. We’re hosting our first three-week Copyblogger Content Challenge. These brand-new challenges are designed to give you in-depth education around key content marketing topics. The goal of our challenges... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That's no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too... [Read more]

Kelsey Reaves says, “The link building world is in a constant state of evolution. New tools are continually introduced to the market, with SEOs ready to discover what works best. Our outreach team at Modernize recently found ourselves in this position. In need of a new email automation service, we were eager to explore and test out new tools... [Read more]

Rieva Lesonsky says, “One of the hottest marketing trends for the coming year is something called “influencer marketing.” Basically, influencer marketing means working with influencers — people who have a large social media and/or real-life following and are able to influence their followers’ purchasing decisions. If you’ve ever bought... [Read more]

Pamela Parker says, “You can spend millions on paid media or search engine optimization, but if your website and landing pages aren’t up to snuff, you might as well be throwing that investment away. These critical on-page elements were addressed by Marketing Land’s contributing experts on user experience (UX) and conversion optimization in... [Read more]

People do judge books and other printed matter by the cover.  A good cover goes a long way toward better sales. Amber Jalink has been making attractive graphics for books, magazines and sales pages for a long time. Now, she has collected some of the best work she and her team have ever created and is offering it to the rest of us in her new 'Magazine Cover Templates'... [Read more]

Megan Conley says, “The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. Likewise, with the close of Q4, now is the time to identify the focus of your... [Read more]

Kim Robbins says, “Water daily, direct sunlight, and lots of love. Okay, just kidding, but I really do LOVE to code and design email templates, and there’s lots you can do to care for your email template to make sure you’re getting the most out of it! Emails thrive better in some environments than others. As an email designer, I do my best... [Read more]

Anand Srinivasan says, “When it comes to ecommerce, mobile is picking up steam. A recent survey, conducted by the National Retail Federation, found that nearly 57 percent of online shopping traffic during this year’s Black Friday season came from mobile phones. Meanwhile Walmart reported sales from mobile phones nearly doubled from 2014... [Read more]

The WP Site Guardian launch offer is now closing so it's your last opportunity to get this security tool at 87% discount before the price goes up. The authors, Chris Hitman and Michael Thomas, say this is the only WP security plugin that successfully protects your site against current and future hacking exploits... [Read more]

Sarah Landrum says, “With each passing year, the world of marketing has more and more tools at its disposal, as well as more responsibility. In 2015, we saw new importance ascribed to social consciousness, customer value and privacy. We saw trends that will shape not just marketing, but business conduct all over the world. Each of these marketing... [Read more]

Sam Balter says, ““Am I spending too much time on this?” For marketers, this isn’t an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a... [Read more]

Sujan Patel says, “Some 150 million blogs exist, but the majority are failures that stick around for only a few months. Meanwhile, nine out of 10 startups fail. Figuring out how to grow an online following, whether you’re trying to build an audience for your blog, product or service, is no easy feat. But content without promotion is just content.... [Read more]

Wes McDowel says, “If you run a business, you need a website. There’s simply no way around it. But have you given any thought as to why? Most of my clients think it’s enough to simply have a nice looking, current website. You know, something they can point to and say, “We’re on the Internet. We’re official!” It’s a classic mistake,... [Read more]

Amy Gesenhues says, “Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in 2015. Their responses included a wide-range of topics. From long-time favorites like The Lean Startup to 2015’s Losing the Signal, reading suggestions from the CMOs profiled in our “Get... [Read more]

Brian Sutter says, “Content marketing gets great results if you position your business; write to teach, not sell; follow a strategy; and promote with social media. Learn how to do it. Content marketing has gone from fad to fact. It’s beaten advertising in the battle for next year’s budgeting allocations. According to the Content Marketing... [Read more]

Entrepreneur team says, “When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of course, your content should draw your readers in and make them want to invest their time or money into the products and services... [Read more]

Michael Guta says, “Google originally acknowledged that clicks do help “Google My Business” rankings earlier this month then seemed to reverse itself on the subject. The about-face from Google was observed by Barry Schwartz of Search Engine Roundtable. The reversal on Google’s part leaves those working to promote their brands through Google... [Read more]