Chow says, “Unless you’re getting paid a decent salary to run a company blog, most of us bloggers could use some extra cash. Most of the time we’re doing all this blogging for kicks or as a way to promote a scrappy up and coming business. In short, any sort of additional income would be a welcome perk. While there are many ways to raise some quick... [Read more]

Baer says, “Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Social has given customers a voice,... [Read more]

James Temple says, “Pinterest* will unveil early results from one of its first formal brand advertising efforts on Sunday evening, as the San Francisco company looks to roll out the product widely starting on Jan. 1. The popular site, which has raised more than a half billion dollars in funding, allows users to post, or “pin,” images... [Read more]

Robert Phillips has teamed up with Anthony Hayes, Todd Gross, and Craig Crawford to create new software to get your business on the upswing. They call it IFTTT Backlink Commando, and it is a “set and forget”, hands free SEO tool with 6 built-in unique SEO strategies, including automated web 2.0 syndication for backlinks and YouTube video... [Read more]

Dave McLaughlin says, “Here are three trends I see in the sales world, paired with predictions on where those trends will take us. I welcome any feedback in the comments. TREND #1: Content Fatigue / Focus We’ve learned our lesson that so-called snackable content does not create any value, and all those empty content calories are killing the platforms... [Read more]

Pamella Neely says, “If you could only have two things in an email, they would the subject line and the call to action. I wrote about subject lines a few months back, in “7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test).” But the call to action has been left unexamined until now. So here are seven of the best ways to nail... [Read more]

Tim Ash says, “Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up. While new advancements and opportunities... [Read more]

InstaBuilder was first released several month ago. It had a lot of automation to make it simple to build websites. Now InstaBuilder 2.0, much enhanced from the initial release, is available. In the new version, all the technical barriers have been removed so creating your own pages can now be a fulfilling experience, not a frustrating one. The fluid... [Read more]

Matt Asay says, “Perhaps the biggest trend in enterprise computing is driven by a host of very small things. That is, Big Data, a terrible term used to describe the exploding volumes, variety and velocity of data, is largely the result of small devices, whether Internet of Things-style sensors or mobile devices. If 2014 was the year that enterprises... [Read more]

Emma Snider says, “The pen is mightier than the sword. (Which is good, because you probably don’t want to threaten prospects into buying at sword-point.) As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts... [Read more]

David Moth says, “The sharing economy has grown exponentially in the past few years to the point where it has impacted nearly all industries. Airbnb and Uber are the most obvious examples, but other sectors such as logistics, utilities and education have also been disrupted by new startups. And I previously wrote a post looking at five interesting... [Read more]

Aidan Booth, Steve Clayton and Tim Godfrey have teamed up on a new software tool, 'Crowd Force'. This is a cutting edge traffic generation tool. It allows you to identify and take advantage of a diverse range of hidden traffic sources that are rarely ever noticed.... [Read more]

Chow says, “If we all had it the way we wanted, we would have every single person that visits our website make a purchase, every time they visit our site. Its too bad that in real life, the average conversion rate can be anywhere from 1% to 10%. Obviously, this number will depend on the space you are in and how well you are running your site. If... [Read more]

Daniel Burstein says, ” According to ReturnPath, 13% of email from permissioned email marketers never makes it to the inbox in the U.S. For Brazilian marketers, that number is an even more painful 40%. This week, we’ll look at a chart that shows the email deliverability improvement tactics of 593 of your peers. We’ll also provide... [Read more]

Red Akrim says, “Some people argue that spam or junk mail essentially killed email marketing. Makes sense, if you think about it. Don’t we all hate spam? Even more so, people are proclaiming that with the ever-increasing popularity of social media and enterprise social networks is the impending obsolescence of email. Well, I’ve got news for you.... [Read more]

Adam Weiss says, “The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014... [Read more]

James Temple says, “Many of us celebrated our Christmas Day bounties in that time-honored way — by buying still more stuff. Online sales on Dec. 25 rose 8.3 percent from the prior year, as consumers rushed to cash in their gift cards and take advantage of holiday deals, according to IBM’s Digital Analytics Benchmark. But the real surge... [Read more]

Emma Snider says, “All customers are not created equal. Sure, you might like some more than others, but that doesn’t mean they’re your best clients. Sales comes down to revenue and ROI — so how can sales leaders objectively determine which customers are most valuable? Through a customer lifetime value (CLV) analysis. But calculating... [Read more]

Graham Charlton says, “Since I compiled this list in 2010, 2011, 2012 and 2013, here are the most popular posts of 2014 from our splendid selection of contributors. We’ve actually published far fewer posts from outside contributors this year, but there are still some excellent articles in this list. So here’s the top 25, ordered... [Read more]

Jessie-Lee Nichols says, “The end of the year is coming and that means your inbox will be flooded with “best of” and “trending” posts. I know, I know, it’s not even Thanksgiving. BUT, when it comes to what’s trending, you don’t want to be caught trying to plan big changes at the last minute. Coming from a compulsive procrastinator,... [Read more]

Pamela Parker says, “Email is one of the most established forms of digital marketing, but that doesn’t mean it’s boring or stagnant. In fact, this year saw a lot of change in the business, as the major consumer ESPs adopted more stringent authentication technologies and Google introduced new interfaces and features for Gmail, including its... [Read more]