Brian Sutter says, “Content marketing gets great results if you position your business; write to teach, not sell; follow a strategy; and promote with social media. Learn how to do it. Content marketing has gone from fad to fact. It’s beaten advertising in the battle for next year’s budgeting allocations. According to the Content Marketing... [Read more]

Entrepreneur team says, “When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of course, your content should draw your readers in and make them want to invest their time or money into the products and services... [Read more]

Michael Guta says, “Google originally acknowledged that clicks do help “Google My Business” rankings earlier this month then seemed to reverse itself on the subject. The about-face from Google was observed by Barry Schwartz of Search Engine Roundtable. The reversal on Google’s part leaves those working to promote their brands through Google... [Read more]

As we reported over the weekend, John Thornhill is running a very short-term sale on a big bundle of recources he and his business partner, Dave Nicholson, created. They call it 'Niche Marketing Kit'.  It is stuffed full of training tools that will make it easier to make 2016 your greatest year online... [Read more]

Barry Levine says, “With 2015 wrapping up, let’s take a look at what articles related to AdWords got the most social sharing activity. I used BuzzSumo to look up the combined number of shares on Facebook, LinkedIn, Twitter, Pinterest and Google+. Judging by the most shared articles, here’s what people in the PPC world thought was noteworthy... [Read more]

Carly Stec says, “Ch-ch-ch-ch-changes. It’s that time of year again. And as we all sit down and make a list of habit-changing, self-improving, mood-boosting things we vow to do next year, there’s no shortage of motivation to go around. However, come the third or fourth week of January, most of us are caught singing an entirely different... [Read more]

Pamela Wilson says, “I grew up as the middle child in a family of five children. We celebrated Christmas, which involves — as you know — tightly wrapped presents tucked under a tree. In those days, you started dreaming about your presents in August when the Sears, Roebuck catalog landed in your mailbox. You’d flip through the pages that... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That's no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too... [Read more]

MOZ team says, “It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the... [Read more]

Ivan Widjaya says, “While the most recent numbers haven’t been officially released, the U.S. is likely to have well in excess of 30 million small businesses currently surviving (see the latestSBA stats [PDF]). If you listen to Rand Paul’s thinking, only about 3 million of them have a chance of skirting through the next few years without losing... [Read more]

Jami Oetting says, “Referrals are the most important source of new business for most agencies. So how do you get more referrals and more new and profitable clients? According to a new research report by Hinge Research Institute, visible expertise is the most important criteria for driving referrals to professional service firms. People who... [Read more]

As a Christmas special, today only, John Thornhill is offering his complete 'Product Launch Control' training for 90% off; not $97, but $9.70. In this training, you will discover how he and other top online marketers plan and execute a product launch... [Read more]

Dan Bagby says, “Don’t limit your SEO strategy to your own website. There are many ways to increase your brand’s exposure in search by optimizing social profiles and getting other sites to rank for your brand in search. This can help you 1) protect your online reputation by dominating the first page of search for branded search, and 2)... [Read more]

Kashyap Deorah says, “Thousands of US-based Internet startups have gone public since the beginning of the Internet two decades ago. Hundreds of Chinese startups have gone public in the domestic and foreign markets during the same time. For every Internet startup that has gone public, there are about 10 that have been acquired by them, thus providing... [Read more]

Melinda Emerson says, “Having an organized sales process is key to building a sustainable small business. A sales process is an organized system to create an offer that persuades others to pay you in exchange for your product or service. In order to meet your monthly sales goals It’s best to develop an integrated sales process. That is a system... [Read more]

People do judge books and other printed matter by the cover.  A good cover goes a long way toward better sales. Amber Jalink has been making attractive graphics for books, magazines and sales pages for a long time. Now, she has collected some of the best work she and her team have ever created and is offering it to the rest of us in her new 'Magazine Cover Templates'... [Read more]

Pamela Parker says, “In many ways, marketing technology is what separates digital marketers from traditional marketers, in that nothing happens in the digital world without layers and layers of technology. And that technology got better and better in 2015. We gained access to data like never before, enabling customer experiences we could never... [Read more]

Leslie Ye says, “Everyone wants to know the secret to success. But if you could simply click your heels and “make it,” we’d all be billionaires and CEOs. Here’s a not-so-secret tip: Success doesn’t come easily, and it doesn’t happen overnight. Thankfully, many people have been there before you — and they know what it takes... [Read more]

The WP Site Guardian launch offer is now closing so it's your last opportunity to get this security tool at 87% discount before the price goes up. The authors, Chris Hitman and Michael Thomas, say this is the only WP security plugin that successfully protects your site against current and future hacking exploits... [Read more]

Deborah Shane says, “The ever-changing and evolving self-marketing best practices arena continues to change at the speed of light. New platforms, media, apps, sites, and ideas emerge daily and are coming and going at a rapid pace. Being and staying informed but not getting sidetracked or distracted from your plan can be challenging. There should... [Read more]

Sandra Guy says, “Consumers will make $600 million in online purchases on Christmas Day, Adobe predicts, an 11% increase over last year. Through Dec. 22, online holiday sales have increased 10.47% year over year to $73 billion, according to the Adobe Digital Index. Online sales have hit the $74 billion mark during the 2015 holiday shopping season,... [Read more]

Annie Pilon says, “The top 10 Pinterest searches in the U.S. include an interesting assortment of different topics. While there’s not one specific category that really stands out, some of the top searches might be helpful to your marketing efforts. Below are the top 10 Pinterest searches in the U.S. this year, along with some ways they might... [Read more]

Cate Lawrence says, “There are dozens if not hundreds of companies that promise to help you manage social media. One of those companies, Buffer, has managed to stand out from the pack for an unusual reason: its work practices and culture. When I mentioned to a few people that I’d be interviewing Joel Gascoigne, Buffer’s founder and CEO,... [Read more]

Zak Stambor says, “41% of marketers say they are either unaware or lack understanding of programmatic ad buying, which automates the ad-buying process. Marketers don’t totally understand a form of ad buying that will account for more than half of the digital display ad spend in the U.S. this year. That’s according to a new report from Forrester... [Read more]

AM Mimaroglu says, “This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. Mixing next-gen technology with tried-and-true marketing methodologies, 2015 ads covered new ground in the advertising realm. Although there were many eligible contenders,... [Read more]

Small Business editor says, “As the year comes to a close, it’s natural for business owners to look back at some of the biggest moments and most helpful resources. This year, live streaming app Periscope was bestowed the honor of being named the Apple App of the Year. There are a few more social platforms important to small businesses that... [Read more]