IM NewsWatch, December 27, 2013 - ‘How to Use Psychographics in Your Marketing – HubSpot' and much more...

December 27th, 2013 at 2:00 am EST

IM NewsWatch

Friday, December 27, 2013

‘Top 11 Email Marketing Columns For 2013′ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Top 11 Email Marketing Columns For 2013″. Pamela Parker says, “What were the hot topics of discussion in email marketing in 2013? Video, social media, and responsive design were fairly new on the radar, while our perennial favorite topics of calls-to-action, landing pages... [Read more]

‘B2C Marketing: Top takeaways of the year on mobile optimization, retargeting and behavior-based personalization’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “B2C Marketing: Top takeaways of the year on mobile optimization, retargeting and behavior-based personalization”. Allison Banko says, “As you prep for a new year of challenges, we’ve “wrapped up” a little gift to aid your efforts. To celebrate the final MarketingSherpa... [Read more]

‘A Social Media Field Guide For Small Business Owners (Infographic)’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “A Social Media Field Guide For Small Business Owners (Infographic)”. Morgan Hauck says, “Facebook, Twitter, Pinterest, Youtube, Google+, LinkedIn – the social media cloud is diverse and continuously growing. With so many options for small businesses to be on, just how do... [Read more]

GPlus Affiliate Gold Rush: Get affiliate sales on Google+ #ad

Jeremy Kennedy has found a way to use Google+ to sell affiliate offers (works for CPA, too). He lays out the process in detail in his new GPlus Affiliate Gold Rush. Kennedy says this simple method takes only a few minutes a day. And, he says, it’s so simple that anyone can do it. In this 13 page printable training, Kennedy shows how to build your... [Read more]

‘How to Use Psychographics in Your Marketing: A Beginner’s Guide’ – HubSpot

The latest article on HubSpot blog is titled ”How to Use Psychographics in Your Marketing: A Beginner’s Guide”. Alisa Meredith says, “Picture this: You’re running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing... [Read more]

‘Show Your Emails Some Responsive Love’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Show Your Emails Some Responsive Love”. The WM team says, “Many marketers are considering how to implement responsive design on their websites, but few have extended the same focus to their email campaigns. In fact, GetResponse reports that 41 percent of emails are opened on mobile devices,... [Read more]

‘5 Ways Pinterest Can Make Products More ‘Touchable’’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “5 Ways Pinterest Can Make Products More ‘Touchable’”. Charlotte Nichols says, “Last year, online shopping brought in more than $225.5 billion—a 16% increase from 2011. And, earlier this year, 70% of more than 3,000 shoppers said that they prefer to shop their favorite retailer online.... [Read more]

Xmas 2013 Sherman Frederickson’s WordPress Bundle #ad

If you have been wanting to build up your WordPress websites into money-makers, Sherman Frederickson has a deal for you, a collection of 10 WordPress plugins that handle all the marketer’s hardest sales hurdles: He calls it Xmas 2013 Sherman. Look at all the things he includes: 1. WP Squawk Box Adds a voice mailbox to your site for customer feedback 2.... [Read more]

‘Is Twitter Crossing the Line Between Useful and Creepy’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Is Twitter Crossing the Line Between Useful and Creepy?. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new Nearby feature that will give users the option of seeing tweets from other users in the vicinity. Is This... [Read more]

‘Google in 2014: The World Is (Almost) Its Oyster’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google in 2014: The World Is (Almost) Its Oyster”. Chris Taylor says, “When I interviewed Larry Page and Sergey Brin for their first ever Time magazine story, the then 27-year-old Google founders started talking up a grandiose mission: to organize the world’s information.This was... [Read more]

‘Mission ImposSERPble 2: User Intent and Click Through Rates’ – MOZ Blog

The latest MOZ blog post is titled “Mission ImposSERPble 2: User Intent and Click Through Rates”. Andrew Martineau says, “Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity... [Read more]

YouTube Affiliate Madness: Affiliate reviews build product sales #ad

Bill Hugall has tackled the challenge of getting the most marketing value out of YouTube. Use it right and it can be your best free advertising ever. Hugall has created YouTube Affiliate Madness to show you how it’s done. Produce product reviews on YouTube and become a successful affiliate. In YouTube Affiliate Madness, Hugall shows you &bull... [Read more]

‘Multivariate Testing: Top 5 Concerns For Informational Website Owners’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Multivariate Testing: Top 5 Concerns For Informational Website Owners (and How to Address Them)”. John Cole says, “As the saying goes, “You can’t please all of the people, all of the time.” So, how about pleasing ‘most of the people, most of the time’? If you’re an informational... [Read more]

‘Copywriting: Is your landing page missing the “why” factor?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Is your landing page missing the “why” factor?”. John Tackett says, “In a recent Web clinic, Austin McCraw, Senior Editorial Analyst, and Ben Filip, Data Sciences Manager, both of MECLABS, revealed how marketers at an auto repair company increased purchases 36% by testing... [Read more]

‘Top Big Data Trends Of 2013’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Top Big Data Trends Of 2013″. Michael Singer says, “Thank the U.S. National Security Agency for bringing Big Data onto the national stage. The agency’s questionable use of data mining and analysis in the name of national security raised Main Street’s awareness of Big Data like never before. Making... [Read more]

Simple Easy Profits: Build quick producs that build profits #ad

Anthony La Rocca has created info products in the internet marketing niche for years. He generally sells them as WSOs on WarriorForum.com. He reports that he ha broken the code to earn Simple Easy Profits selling WSOs, and he wants to share the process with you. In this new training he shares his secrets to: • How to easily create a WSO start... [Read more]

‘The Content Marketing Forecast: 10 Predictions for 2014’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Content Marketing Forecast: 10 Predictions for 2014″. Shafqat Islam says, “2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves... [Read more]

‘What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014′ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “What Bloggers Need to Know About SEO, Google, and Hummingbird for 2014″. Darin Hammond says, “Penguin and Panda Algorithms Knock Out Page Rank Are you lost in Google’s algorithms? Hummingbird: Google’s newest algorithm focuses on searchers. Prior to Google’s Penguin... [Read more]

‘Merry Marketing: 7 of the Best Holiday Campaigns of 2013′ – HubSpot

The latest article on HubSpot blog is titled ”Merry Marketing: 7 of the Best Holiday Campaigns of 2013″. Matthew Bushery says, “The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and — if you’re marketers like us – prepping for next year’s... [Read more]

Professional Video Templates for Powerpoint #ad

If you want to make quick videos and don’t want to appear on camera, Microsoft Powerpoint is a simple way to do it. If you have MS Office, you may have ignored the Powerpoint module, but it is designed to make presentations easy, and with its automatic ability to save a presentation as a movie, you have a complete solution. You want an attractive... [Read more]

‘Why Social Media Marketers Need To Follow The Weather’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Why Social Media Marketers Need To Follow The Weather”. Steve Olenski says, “Before I get to the reasons why social media marketers need to follow the weather, let me state for the record that this all comes with the caveat that the predicting of weather patterns is... [Read more]

‘Facebook in 2014: Fighting for Social Supremacy’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook in 2014: Fighting for Social Supremacy”. Kurt Wagner says, “Put on your party hats and string up the banners: Facebook celebrates its 10th birthday in 2014.You’d be hard pressed to find a more popular, yet polarizing, service than Facebook over the last decade. In less than... [Read more]

‘The SEO Power of a Google +1′ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The SEO Power of a Google +1″. Emmet Smith says, “There have been public statements from Google’s engineer Matt Cuts that they do not use the +1 as a ranking factor. However, a study by Moz.com shows that there is a great correlation between +1s and rankings. The... [Read more]

Experian’s ‘Driving Web traffic and ad sales through strategic content development‘ Webinar on Replay

Experian’s ‘Driving Web traffic and ad sales through strategic content development‘ webinar is on replay. The Experian team says, “In this webcast, learn how to use our insights for smarter content strategies from a case study with The Weather Channel. The premier provider of weather information used Experian Marketing Services for insight... [Read more]

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