Baer says, “At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Here are 25 of the questions I’ve been... [Read more]

The ‘Business 2 Community’ team says, “Although a growing number of marketers and entrepreneurs are turning to content marketing to acquire users and increase their conversions, many have a hard time creating the type of content that truly engages and converts their audience. Join Jason Miller, global content marketing leader at Linkedin,... [Read more]

Allison Howen says, “AddThis is shedding light on 2014’s top social sharing trends. The content engagement tools provider conducted a year-end analysis, which reveals insights into the growth of the Web’s most popular social networks, global social sharing trends and mobile adoption across the globe. According to the data, 2014’s fastest... [Read more]

InstaBuilder was first released several month ago. It had a lot of automation to make it simple to build websites. Now InstaBuilder 2.0, much enhanced from the initial release, is available. In the new version, all the technical barriers have been removed so creating your own pages can now be a fulfilling experience, not a frustrating one. The fluid... [Read more]

Chris Abraham says, “Looking for an alternative to Google Analytics? Want to understand your traffic, get a deeper view? Open source contender Piwik Analytics may be your answer. Piwik is the leading open source web analytics software, used by almost half a million websites (est. 460,000). It gives interesting reports on your website visitors, your... [Read more]

Ryan Lynch says, “2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments. And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns. So, in the spirit... [Read more]

Bill Ready says, “Mobile is on the rise and has helped disrupt many traditional industries, including transportation, accommodations, services and retail. As a result, mobile commerce is on a tear, and is expected to account for global revenues of $204 billion by year end. As consumers shift to mobile, they’re demanding simple and straightforward... [Read more]

Traffic is the lifeblood of your online business. If you have a good offer then without traffic, you have nothing; with traffic, you have a going business... [Read more]

Ayaz Nanji says, “More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating... [Read more]

The ‘Business 2 Community’ team says, “There’s no denying that content marketing is hot and here to stay. But despite the buzz, many businesses still don’t have the framework they need to build a successful content marketing engine. Join Hana Abaza, VP of Marketing at Uberflip, as she discusses how you can develop the right “content... [Read more]

Robert Glazer says, “Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would not have obtained without a publisher’s contribution”. That means that incrementality measures more than just new customers... [Read more]

Aravindh Sridhar has found a way get the hottest traffic on Facebook and he does it for free. If you think Facebook marketing is complicated, Sridhar may be able to help. There's a lot of jargon surrounding Facebook, but if you strip it all away, it just comes down to engagement with your fans... [Read more]

Emma Snider says, “A clean slate can be a doubled-edged sword. With no precedents set, you can do whatever you want. Very freeing … but maybe too freeing. I’ll start here! Wait, doing that first might be better. Nope, scratch that, this is definitely the way to go … or is it? Ack. For salespeople, a new year means new goals... [Read more]

Demian Farnworth says, “It’s something that hangs heavy over your head every day. You’ve got traffic flowing to your site. You’ve built an audience and overcome the obscurity problem. The number of links pointing to your site grows every day, social shares to your content rise with each passing moment, and you’ve recently started creating... [Read more]

Lance Ulanoff says, “Technology and innovation can be frustrating to watch in action. That’s because there usually isn’t much action — just incremental change with occasional flashes of brilliance. But the only way to truly understand what’s happening and why is to keep watching. Breakthroughs from years ago are finally leading to real products... [Read more]

Matt Bacak and Eric Graham are online marketers, and, more than that, they are list builders. The have built multiple lists of thousands of subscribers... [Read more]