Tommy Wyher says, “Content can do a large variety of things—it can drive sales and it can also be negative when the appropriate strategies aren’t used. Interactive content is the same as it can drive Interactive content is the same as it can drive sales, but the same generic interactive content can leave a website or company looking repetitive... [Read more]

Ritu Marya says, “A few years down the line, when we would look at 2015, it will be with mixed emotions. Depending on your perspective, it was a year replete with innovation, creativity and opportunity, but also, it was a year of turbulence, low confidence and a pavement for tighter capital regime to follow in 2016. As per a wise old saying,... [Read more]

John Duke says, “Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? This is when you really need the reminder that content actually means anything your customers will consume, including social... [Read more]

Marketers typically concentrate their Search Engine Marketing on Google. That’s no surprise since Google is the top search engine. However, Bing and Yahoo! are also top tier search engines and they can drive a lot of traffic to your sites, too. Fortunately (for you), many marketers ignore them. You know better. Their users spend a lot of money... [Read more]

Philip Rooke says, “Like most ecommerce businesses, the run-up to Christmas is a busy time for Spreadshirt. Last year our busiest day was in December with 19,200 orders in one day, and we’re expecting something similar this year. That said, it’s always important to have a moment to reflect on the hot topics of the past year and think about... [Read more]

Barry Levine says, “Marketing technology these days is increasingly focused on the future, as marketing moves away from its traditional role of generating demand and more toward a new role of anticipating demand. Instead of a focus on the “mechanization” of common processes like email management, marketing tech is becoming infused with a... [Read more]

Alan Coleman says, “By now, we’re all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs... [Read more]

As a Christmas special, today only, John Thornhill is offering his complete Product Launch Control training for 90% off; not $97, but $9.70. In this training, you will discover how he and other top online marketers plan and execute a product launch. Thornhill has been involved in multiple six-figure launches. He knows what can go wrong and how to avoid... [Read more]

Demian Farnworth says, “Picture the set of a late-night talk show, circa 1983. Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his forehead like wild hawthorn in bloom. He’s wearing a tie-dye t-shirt with a hole in it. His... [Read more]

Andy Beohar says, “Every year more and more features are added to digital advertising platforms, and to stay in the game, you need to stay up to date on each. The trick is weeding through the noise and finding the advertising features that can actually benefit your business. Below, we’ve listed three of the latest paid ad features released in... [Read more]

Hardik Kapoor says, “New Brands are being launched every day and they are trying to keep pace with the dynamic consumer behavior. The competition, thus, is not just with each other, but also with the millions of marketing campaigns that consumers are inundated with every day. The emphasis is hence on marketing operations involving skilled people,... [Read more]

People do judge books and other printed matter by the cover.  A good cover goes a long way toward better sales. Amber Jalink has been making attractive graphics for books, magazines and sales pages for a long time. Now, she has collected some of the best work she and her team have ever created and is offering it to the rest of us in her new 'Magazine Cover Templates'... [Read more]

Desiree Everts DeNunzio says, “Despite some concerns earlier this year that content marketing may have reached a plateau, there was still no stopping the forward march of content in 2015. The Content Marketing Institute’s most recent B2B Content Marketing Report found that the majority of B2B marketers — 88 percent — used content marketing... [Read more]

Arie Shpanya says, “Imagine for a minute that the year is 1849. A new resource has been discovered in the rolling hills of California, and some say it can make you rich. Do you pack your bags and head west? Or do you pass on the opportunity and focus on your livelihood at home? An entire industry was built around California’s gold rush. Devices... [Read more]

Rocco Baldassarre says, “Whether the goal is leads, sales or brand awareness, the task of every online marketing team is to significantly scale up results. Over the past couple of years, I have worked with over 6000 businesses and some of the best online marketing teams in the world. There is a pattern of how those teams are put together and... [Read more]

The WP Site Guardian launch offer is closing so it's your last opportunity to get this security tool at 87% discount before the price goes up.... [Read more]

Brian Downard says, “Struggling to grow your business? You’re not alone. Customer acquisition is no easy undertaking … but it is important. The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you’re marketing your business. No more billboards,... [Read more]

Tommy Wyher says, “Running your own business isn’t an easy task. It’s a mix of ups and downs, and while being your own boss can be rewarding, it can also create big headaches. There are ways to overcome the struggles that come with maintaining your own book of business if you’re committed to putting in hard work. Even small business owners... [Read more]

Trond Lyngbø says, “Sure, Santa’s route list for his single night of deliveries is targeted, automated, geo-located and Google-mapped to precision these days. And NORAD continues to clear the skies so his old bucket can make the rounds without interference. But it’s not all sugar plums and fairy dust for the old guy. Like anyone in the... [Read more]

News reports suggest that 30,000 Web Sites are hacked every single day. If that doesn't scare you, then you aren't marketing in the real online world. That statistic shows it is only a matter of time before the crooks come after your site... [Read more]

Jay Baer says, “The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone,... [Read more]

Rebecca Lieb says, “Despite content marketing‘s meteoric rise over the past couple of years — in terms of awareness, as well as adoption by brands and marketers — many misunderstandings still surround the discipline and practice. While content marketing is hardly new (it’s been around pretty much as long as there’s been media), many... [Read more]

Robert Lendvai says, “To gain the attention of distracted online visitors, more brands are experimenting with cinemagraphs. The Wall Street Street Journal recently wrote, “In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice,... [Read more]