Tyler Lessard says, ““Show the readers everything, tell them nothing.” —Ernest Hemingway Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it’s much easier said... [Read more]

Rebecca Lieb says, “Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and... [Read more]

Anjali Lai says, “Around this time of year, one can’t help but become reflective. I know I’m not alone when I say that, on the one hand, this year somehow shot past faster than the last one, but on the other hand, it was jam-packed with new discoveries, fresh ideas, and memorable experiences. In particular, this has been a milestone year... [Read more]

Dr. Veit Schenk has developed, and has just released, a new WordPress template, especially designed to help non-technical people get their site running quickly... [Read more]

Amanda Durepos says, “Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both... [Read more]

Matt Asay says, “Data science remains the surest ticket to Big Salary nirvana. If only it paid equally large dividends for the companies paying those salaries. Part of the problem stems from getting enough qualified people into a market desperate for answers. But part of the problem stems from asking the wrong questions in the first place. Big Love... [Read more]

Christopher Ratcliff says, “More than ever, customers are using a variety of ways to interact with your business offline or online. This multichannel connectivity means it’s difficult to measure the impact of one particular marketing effort on a conversion, particularly if that conversion happens offline. Just because someone sees an online ad,... [Read more]

Matthew McDonald has earned a reputation for releasing top-notch video products. One of his latest is 'Video Review Master'... [Read more]

Erin Hogg says, “Loyalty programs are a great way to not only engage past purchasers, but also entice potential customers with personalized deals and discounts. AutoAccessoriesGarage.com has maintained its AAG Insiders email program since 2010, but the team did not want the campaign’s success to become stagnant. Learn how the company put its... [Read more]

Amy Harrison says, “Leading up to my wedding, I indulged in one of the most lavish things. No, I didn’t order doves to be released after the ceremony or commission an intricate ice sculpture. I hypnotically worked my way through half a tube of $45 lip gloss in just two weeks. How did it happen?”. 3 Subtle Content Techniques That Make... [Read more]

Richard Foulkes says, “The first thing any SEO thinks when a client says “I’m redesigning my website” is what impact will this have on all my work? In these events, often the client doesn’t even consider telling their online marketing agency about the redesign until two days before launch. This resource will cover how... [Read more]

Reed Floren is offering another free report to new marketers who want to "get the lay of the land" before investing significantly in their business... [Read more]

Greg Finn says, “Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content. This announcement comes on the heels of... [Read more]

Dough Davidoff says, “In the sales and marketing world, there are few issues that are getting more attention than the issues surrounding lead management and follow up. In my experience, clarity around lead management, qualification and response times are the crucial linchpin to align sales and marketing efforts. It’s a rather scary statistic,... [Read more]

Jennifer Wise says, “Smartphone adoption is surging. Your customers’ eyes are glued to their mobile screens. You want to get your brand in front of them. It’s time for mobile advertising. Sadly, executing on a mobile ad campaign isn’t as easy as deciding you need one. Not only do you have to fight for budget, and craft a mobile-first not... [Read more]

Jens Steyaert has learned from experience that the best mailing list to have is a list of people who have already bought something in your niche... [Read more]

Ayaz Nanji says, “B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media. The report was based on data from a survey of 100 plus people at B2B companies... [Read more]

Eli Schwartz says, “The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO guide will... [Read more]

Kohki Yamaguchi says, “As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive, and applies not only to marketing practice but also the practitioners. The past few years have given rise to marketing technologists: those who are equally adept at... [Read more]

Kevin Edwards says, “Black Friday finally took hold in the UK this year thanks largely to a huge marketing push by retailers. Econsultancy has previously rounded up a number of stats from the Black Friday/Cyber Monday weekend, and here’s some new data from Affiliate Window. The company’s affiliates recorded 1m sales in the UK over the... [Read more]

Lindsay Kolowich says, “Given the popularity and effectiveness of visual content for marketing, it’s no surprise that today’s marketers are creating more and more infographics. They’re a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text. Even... [Read more]

Verónica Maria Jarski says, “Some 88% of marketers know that a customized Web experience can boost their ROI, but only 6% plan with personalization in mind, according to the following Formstack infographic. Have you included personalized marketing in your plans for the new year? Here are some reasons why you should. “Customers will prefer... [Read more]