The latest article on ’Marketing Land’ is titled “IAB: At $10.7 Billion, Another Record Breaking Quarter For U.S. Digital Ad Revenues In Q3 2013″. Ginny Marvin says, “According to IAB’s top line report issued today, U.S. digital ad revenues increased by 15 percent year-over-year in the third quarter of 2013 to hit... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Google’s Ad Rank Changes Have Affected Ad Performance”. Ayaz Nanji says, “Search ads with “extensions” have generally benefited from Google’s recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Understanding Recent Changes to Gmail”. Pamella Neely says, “Here are 10 New Year’s web-analytics resolutions for smaller businesses. 1. Make Sure Tracking Code Is Current If you have already installed tracking code, make sure the tags (i.e., code snippets) that power your analytics tools... [Read more]

If you want to make quick videos and don’t want to appear on camera, Microsoft Powerpoint is a simple way to do it. If you have MS Office, you may have ignored the Powerpoint module, but it is designed to make presentations easy, and with its automatic ability to save a presentation as a movie, you have a complete solution. You want an attractive... [Read more]

The latest article on ‘Website Magazine’ is titled “Experts Speak: 2014 Digital Predictions”. Amberly Dressler says, “This year is slowly coming to an end and if you aren’t exhausted, you may have done something wrong. Digital professionals saw massive changes to the Internet landscape in 2013, from search and social to advertising... [Read more]

Business 2 Community is hosting a webinar with Laurie Hood on Thursday, January 30 at 2.00 pm ET. The topic of the webinar is “2014 Digital Marketing Trends: What Every Marketer Needs To Know”. The ‘Business 2 Community’ team says, “In this webinar, Laurie Hood will share her insight on what marketers can count on being the... [Read more]

The latest article on ‘Business 2 Community’ is titled “23 Tools to Optimize WordPress for Search & Conversions”. Arun Sivashankaran says, “WordPress has revolutionized the way bloggers and businesses create websites, publish content, and build a cohesive online presence. Because this platform makes it so much faster, easier,... [Read more]

Mike Tyler just released Niche Genie, to help us overcome the problem of too much niche competition. You need to uncover keywords that hundreds of other marketers haven’t flocked to. Tyler offers his new software to help you dig into a niche and find where you can make inroads and build a business without a lot of competition. For over 2 years,... [Read more]

The latest article on HubSpot blog is titled ”7 Deadly Sins of Ecommerce Marketing Automation”. Sam Mallikarjunan says, “Marketing automation can be an extremely powerful tool, particularly for B2C ecommerce marketers that have to create a highly personalized experience for hundreds of thousands of customers a month. However, used... [Read more]

The latest post on ‘ReadWrite’ is titled “The Trends That Ruled Pinterest In 2013″. Nicole Nguyen says, “Pinterest, the web’s fastest growing content-sharing platform, is home to some of the Internet’s most stunning images and most clever hacks. The It Girl of social networking isn’t just full of mason jars and... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Graphics, Images and Pictures – Oh My!”. Gail says, “Did you know that today graphics are just as important as great copywriting? You can grab the attention of a reader with great graphics and bring it home with great content. But how in the world do you get great graphics for... [Read more]

Lina Trivedi is a published Kindle author and an expert in using the Kindle publishing process to get books published and marketed effectively. She has created several tools and courses to help people do well when publishing on Kindle. This week, as a special Christmas promotion, she is offering her Kindle author training she calls Kindle Holiday. In... [Read more]

The latest post on ‘Mashable’ is titled “8 Ways Businesses Can Use Facebook Embedded Posts”. Scott Gerber says, “Facebook‘s developers are always coming up with cool tools that can make an entrepreneur’s life a little bit easier, like embedded posts.But most of us don’t have time to keep up with the changes, or figure... [Read more]

The latest MOZ blog post is titled “Machine Learning for SEOs”. Tom Anthony says, “Since the Panda and Penguin updates, the SEO community has been talking more and more about machine learning, and yet often the term still isn’t well understood. We know that it is the “magic” behind Panda and Penguin, but how does it work, and... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “2014: The Year of the Rainmaker”. Brian Clark says, “A year ago almost to the day, I wrote 2013: The Year of the Online Writer. The basic premise was that we had reached a tipping point. Companies of all sizes that wanted to succeed now knew that: Content is what people want. Content is... [Read more]

IM NewsWatch has warned of the dangers of using graphics without proper permission. The risks to your business and your bank account are tremendous. Many copyright owners are only too happy to sue when their rights are violated. This problem can occur with artist-created graphics, with music, and it also can occur with photos. The temptation is strong;... [Read more]

MarketingSherpa has released a case study titled “Web Analytics: More clicks doesn’t always mean more conversions”. Lindsay Johannesen says, “When testing to optimize a webpage, there are multiple metrics we track and a number of goals we strive to reach. However, the same two key performance indicators (KPIs) with accompanying... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Stock Hits New High After Joining S&P 500″. Seth Fiegerman says, “Facebook is ending 2013 on a high note.The company’s stock topped $58 a share in early trading Monday, a gain of 5.5% for the day and a new high for the public company.The stock surge comes on Facebook‘s... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Future of Content Marketing: 50 Experts Share Their 2014 Predictions”. Vignesh Subramanyan says, “Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However,... [Read more]

IM NewsWatch has a problem. Several other sites copy our content wholesale (without asking permission). We noticed it because they try to get us to backlink to their copy, which we never do. In ordinary times Google scans our site for new content frequently, so it knows we are the original source. The imitation copies probably give the culprits no... [Read more]

The latest article on ’Marketing Land’ is titled “A Look Back On 2013 In Digital Marketing”. Kevin Lindsay says, “This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and... [Read more]

The latest article on ‘MarketingProfs’ is titled “Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?”. Larry Kim says, “In social advertising, where is your money better spent—on Twitter, or on Facebook? Facebook allows for some useful targeting, with a variety of expressed and implied interests available as... [Read more]

The latest article on ‘Website Magazine’ is titled “3 Ways to Cater to Digital Customers in 2014”. Allison Howen says, “As the Web progresses, the expectations of digital consumers keep growing. Not only is it vital for merchants to offer personalized shopping experiences nowadays, but they must also make their products available to consumers... [Read more]

It used to be that the Yellow Pages was the directory everyone in a city used to find a business when they needed repairs or home improvement or any other service. Today, people search online, and when they find a good online directory for their city, they make it one of their frequent stops on the web. Well-known WordPress developer, Maulana Malik... [Read more]