Siddharth Bharath says, “The Michelin Guide is probably one of the best examples of content marketing. Back in 1890, Andre and Edouard, the brothers who started Michelin Tires, needed a way to increase demand for tires. Back then, there were only 2,200 cars in all of France, their home base. The brothers wanted car owners to drive more so that... [Read more]

Tate handy says, “Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they’ve had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars, from the Facebook Gifts experiment (discontinued in 2013) to Twitter’s flagging #AmazonCart. This year,... [Read more]

Antony Maina says, “Twitter is seeking to expand its advertising reach. To do so, the company has started testing a new system that displays advertisers’ promoted tweets to people who aren’t logged in. It has been over a year since the company first said that it was planning on monetizing logged-out users and those without accounts — that... [Read more]

If you are frustrated with the WordPress theme you have been using, there’s a new alternative that you may want to look into, ProStyler EVO Theme, by MichaelFormby. The authors say it is the most flexible , most advanced, and yet an easy “Drag And Drop” theme you have ever seen. You may have heard about the ProStyler Theme several... [Read more]

Antony Maina says, “Twitter is seeking to expand its advertising reach. To do so, the company has started testing a new system that displays advertisers’ promoted tweets to people who aren’t logged in. It has been over a year since the company first said that it was planning on monetizing logged-out users and those without accounts — that... [Read more]

Erica Stritch says, “Sales executives are always clamoring for ways to get ahead. They watch the market, identify trends in their organizations, and keep an eye on their competitors, all while trying to manage a playbook of shifting priorities. It’s rarely clear just what the keys will be to take their organizations to the next level. That’s... [Read more]

Bryan Robinson says, “When you think of eCommerce, your thoughts likely go to traditional, consumer-based online shopping. But – stop the presses – did you know that B2B eCommerce sales are almost double those of B2C? In fact, the inexorable rise of eCommerce is one of the biggest trends in B2B marketing right now, and one which shows... [Read more]

The WP Site Guardian launch offer is now closing so it's your last opportunity to get this security tool at 87% discount before the price goes up. The authors, Chris Hitman and Michael Thomas, say this is the only WP security plugin that successfully protects your site against current and future hacking exploits.... [Read more]

Robert Allen says, “Gary Vaynerchuk nailed it when he said, “Marketers ruin everything.” Because it’s true. The moment they see people flocking to a new website, posting to the latest social platform or watching the hottest new TV show, they swarm in and fill it with ads for their stuff. To them, eyeballs equals dollar signs. And that... [Read more]

Jordan Elkind says, “Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed. While the shopping extravaganza may come only once a year, the marketing trends we noticed through the weekend are unlikely to vanish as quickly as those 50-percent markdowns. The 2015 holiday... [Read more]

Andrea Johnson says, “There exists an encyclopedia of articles that provide advice on how to market to Millennials. Marketers view Millennials (the “self(ie) generation“) as an evasive generation to market to because of the Internet savvy these consumers have developed by growing up online. In this social-media-rich age that marketers find... [Read more]

News reports suggest that 30,000 Web Sites are hacked every single day. If that doesn't scare you, then you aren't marketing in the real online world. That statistic shows it is only a matter of time before the crooks come after your site... [Read more]

Danny Bluestone says, “How your website, app or software is produced will have a significant impact over how quickly it’s built and its quality. The technicalities of development methodologies can be intimidating, and appear irrelevant to marketers. But, which approach is used is a critical decision. It can’t be left to your production... [Read more]

Roy Hinkis says, “Last month Google made a big announcement, potentially signaling a game changer for search. Google is quietly rolling out app-only content indexing, even if that content isn’t actually hosted on the indexed app. So, what does that actually mean? The game-changing implication is that when you search Google from your phone or... [Read more]

Beth Hayden says, “I know building your email list can be a painfully slow process. Even if you have a tantalizing incentive to give away, sometimes your prospects may still be hesitant to sign up. Since readers are increasingly cautious about giving up their email addresses, you need to build trust and put in extra effort to turn casual readers... [Read more]

Best-selling Kindle author Jenn Dize has put together a guide for beginners on 'Writing Kindle Fiction Made Easy'. Amazon sells many thousands of Kindle books every day, and a lot of them are fiction.  This is a big market for all kinds of fiction, and any author can find a niche that will be a good opportunity for expressing creativity... [Read more]

Lindsay Kolowich says, “It’s not uncommon to feel like marketers and designers speak different languages. You have marketers focusing on the timeline, designers focusing on the creation process, and neither of them understanding where the other is coming from. For example, less than 30% of marketers say designers are anticipating problems... [Read more]

Michael Guta says, “The current digital commerce ecosystem has given everyone access to massive amounts of data. There is so much of it, you can quickly get overwhelmed if you don’t use the right solution to manage all the information. Managing ad campaigns is one area in which keeping track of the different data sets can be a job in itself. If... [Read more]

Berry Levine says, “With software robots (bots) settling into what seems to be a permanent and major part of website traffic, a Detroit-based company is out with a report that takes a different angle. Instead of focusing on identifying and warding off bots, says “State of the Human Internet Report, 2015,” why not focus on verifying which... [Read more]

If you want to take advantage of the current craze for video, either with your own videos or with ones you curate from elsewhere, you need a design that is customized for displaying videos... [Read more]

Claudine Bianchi says, “It’s much easier to start a journey if you know where you’re going—and much more likely you’ll actually get to somewhere you want to be. Marketing has changed drastically throughout the years, but the goal has remained the same—creating long term, valuable engagements with our customers. Creating useful... [Read more]

Ann Noder says, “Big brands spend millions each year on managing their presence in the media through public relations. For small start-ups, that expense is simply and sadly out of reach. But that doesn’t mean you can’t launch into the press spotlight. And you should! Like no other form of marketing, editorial media coverage gives... [Read more]

Jonathan Corssfield says, “Most of us know that achieving a viral hit is a crapshoot, even for the most skilled marketer. Your content is subject to the capricious, anarchic, unforgiving, cat-loving whims of the Internet. Yet, some still exploit meme culture to spread brand messages without understanding what it really means to “go viral.”... [Read more]

Daniel Hochuli says, “Quick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good. When brands prioritize and amplify the voice of the consumer, they cause engagement, brand lift, and community... [Read more]

Robert Wallace says, “Ask nearly any startup founder what their marketing budget is, and you’ll often be met with a chuckle and — “Marketing budget? What marketing budget?”. Cash restraints and unpredictability can equate to rocky projections. And while the idea of having an actual marketing budget may seem unattainable for many... [Read more]

Brian Patterson says, “I’m not going to preach the value of content. We all know its power and read content-themed articles, tweets, and emails all day, every day. If there were a “content” drinking game, and you had to take a shot every time you heard the word, we’d all be hammered by 9:10 a.m. While content’s value is well understood,... [Read more]

Neil Patel says, “If you’re in marketing, you know that headlines are important. But did you know that subheadlines are just as important? Sure, the headline is responsible for capturing a visitor’s attention … but then what? To give you a better sense of how it all works, I’m not only going to explain what a subheadline... [Read more]