Allison Howen says, “AddThis is shedding light on 2014’s top social sharing trends. The content engagement tools provider conducted a year-end analysis, which reveals insights into the growth of the Web’s most popular social networks, global social sharing trends and mobile adoption across the globe. According to the data, 2014’s fastest... [Read more]

Derek S. says, “As brands place more and more importance on utilizing social media, they must first understand how the most successful brands generate consumer engagement with their posts. Simply Measured, a social analytics platform, has released the findings of its Q3 2014 Facebook Study that measured brand activity on the popular social network... [Read more]

Amy Schatz says, “Federal regulators released new proposed rules Friday designed to make it easier for online video providers to get access to must-have channels, a change which ultimately could provide some relief for consumers tired of high cable bills. The agency proposed broadening the current definition for what constitutes a pay-TV provider... [Read more]

If you have always wanted to get into CPA Marketing, there's no better time than now, and the new comprehensive guide called 'CPA Bounty Hunter' will show you how... [Read more]

Ayaz Nanji says, “More than half (53%) of email marketers say getting higher click-through and interaction rates is their top priority for 2015, according to a recent report from Campaigner. The report was based on data from a survey of 130 email marketers conducted in November. Other top email resolutions for the year ahead include creating... [Read more]

Martin Beck says, “E-commerce and social media have been flirting for years with little to show for it, but the courtship is heating up. Both Twitter and Facebook are engaging in high-profile tests to bring the shopping experience directly into social streams. Many third-party vendors already offer ways to plug e-commerce into the social media... [Read more]

Andrew Osegi says, “A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. In social media business, there are few things more important than reporting the performance of your social efforts through regular benchmarking. In this blog, we’ll review the metrics... [Read more]

One thing that every internet marketer needs to be successful is cheap, reliable traffic. Typically, marketers resort to one of two approaches to pulling traffic to their site: 1) Spending hours trying to accommodate Google’s complex, ever-changing SEO algorithms or 2) Spending lots of time and money testing PPC ads, trying to find an ad that brings traffic for a reasonable cost per click... [Read more]

Kristopher Arcand says, “Thanksgiving weekend has traditionally been highly lucrative for retailers, but this year saw another drop in spending specifically on Black Friday. In the meantime, online shopping continues to soar, and the weeks leading up to Thanksgiving weekend provided consumers with deep-discount sales. In short, the weekend itself... [Read more]

Ginny Soskey says, “It’s becoming more and more apparent that mobile is an important consideration for marketers. Our audiences are using mobile devices to research our companies, products, and services — in fact, Google found that nearly 60% of consumers visit a company’s mobile website in the buying cycle. And because we... [Read more]

Matt Asay says, “There has never been a better time to be in software, and the hiring trends prove it. According to Dice.com’s semi-annual report, tech hiring is at unprecedented levels. For tech professionals, this means that now is the time to ask for a better, higher-paying job. Which may not actually be what developers want. Tech Hiring... [Read more]

The good folks over at 'Super Good Products' have produced a number of products aimed as making your marketing videos better. They have created software, graphics and videos that you can incorporate in your own videos to make them better... [Read more]

Jason Abbruzzese says, “When Facebook bought Instagram for $1 billion in April 2012, the price tag came as a shock to many. A little more than two years later, Citigroup said Instagram is worth $35 billion, a number that the bank called “conservative” in a research note on Facebook issued Friday. It is another piece of good news in what... [Read more]

Dan Brotzel says, “‘Tis the season for some inspirational and consoling nuggets of wisdom. I’ve rounded up 35 quotes from the great and the good that will hopefully give you food for thought in your content marketing efforts… Happy holidays! For more on this topic check out our content marketing periodic table or download theDigital... [Read more]

Emm Yousif says, “In years past, most people spent their time gathering information on products and brands through their desktop computer. Fast forward to today and that process has gotten a bit more complex. From cell phones and wearables, to smart homes and tablets, the average consumer is spending their time using more than one device —... [Read more]

'Video Script' is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy... [Read more]

Rand Fishkin says, “It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s... [Read more]

Patrick Murphy says, “How do you start your marketing plan? Well, start your marketing plan with the right message, one that is easy to promote and honestly represents your product, business, or service. Craft your message by creating a “Unique Selling Proposition” (USP) that differentiates your product from the competition and communicates its... [Read more]

Jay Calavas says, “To create long-term customer loyalty and profits, marketing professionals need to find a way to extend the yearend holidays’ sales momentum into the New Year. Marketers often spend months preparing for the holiday rush. They undertake ad campaigns, data collection initiatives, and mobile commerce site optimization. The... [Read more]

Traffic is the lifeblood of your online business. If you have a good offer then without traffic, you have nothing; with traffic, you have a going business. Nate Landau has developed a simple way to use Google+ to get loads of free traffic, traffic from people who subscribe to your Google+ account and (because Google search ranks Google+ well) traffic from searches... [Read more]

Martin Beck says, “Facebook announced today that it’s adding a second day to its F8 developers conference, which will return to San Francisco March 25-26. The company, which rebooted the conference last April after a three-year hiatus, said it is adding the extra day because its developer community is rapidly growing. From the email announcing... [Read more]

Tori Sabourin says, “It’s no secret that PR professionals have a TON of data available to them at any given time. From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report, researchers found that among “digital business professionals,” using... [Read more]

Jason Del Rey says, “The hottest e-commerce market in the world isn’t in the U.S. or China. It’s in India, and that poses a big challenge to Amazon and Alibaba as their global ambitions grow. On Saturday, Flipkart — perhaps the most popular online shopping site in India — announced a massive $700 million investment. This would be a crazy... [Read more]