Shafqat Islam says, “In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content marketing efforts... [Read more]

Adam Root says, “Sometimes, new social media tools and features seem to muddle up the experience instead of enhance it. But some extremely useful (and largely untapped) changes to Twitter’s interface options can help your company unleash a surge of advertising influence. Twitter Promoted Trends allows you to purchase an ad unit that will... [Read more]

Aaron Agius says, “Could social signals be one of the mysterious 200+ factors that Google considers in order to determine your website’s rank? SEOs and digital marketers have been debating the question for ages. But what does the data actually say? Here’s a new perspective that attempts to answer this constantly debated question. Google Says... [Read more]

News reports suggest that 30,000 Web Sites are hacked every single day. If that doesn’t scare you, then you must not be marketing in the real online world. That statistic shows it is only a matter of time before the crooks come after your site. The Internet has never been more dangerous than it is today. Even if hackers don’t successfully... [Read more]

Sahil Chopra says, “One of the oldest forms of marketing that give you a chance to make some money or commission when referred online product is bought that is what affiliate marketing is all about. While you don’t have to create a product yourself, the challenge lies in taking on the pivotal role of simply linking up the buyer and the seller. The... [Read more]

Brandon Olson says, “The online world is saturated with content. Need proof? Look at your inbox. How many promotional emails do you get on a daily basis? Or look at your Facebook news feed. I don’t even remember liking that page! With so much content seemingly shoved in people’s faces, how do you break through the noise and grab someone’s... [Read more]

Shelley Kessler says, “Our coverage of seasonal activities and relevant trends for the 2015 holiday season continues. We’re seeing high email volume continue to drive open and click rates lower than those seen in 2014. However, the absolute number of opens and clicks received are higher. The largest percentage of year-over-year increases in... [Read more]

Crooks and hackers are everywhere, it seems.  One of our servers was attacked Monday. Fortunately, we were protected, and no harm was done... [Read more]

Courtney Eckerle says, “When marketers talk about Millennials, the reigning opinion is that it’s a demographic of 24-year-olds, according to Anne Gherini, Head of Marketing, StumbleUpon. Anne explains this fallacy in her interview with Daniel Burstein, Director of Editorial Content, MarketingSherpa, at the MarketingSherpa Media Center at DMA’s... [Read more]

Jack Simpson says, “In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. Let’s take a look at their... [Read more]

Stefanie Flaxman says, “Do you ever catch yourself romanticizing earlier time periods? Thoughts like, “It was so much easier to establish authority with ebooks when they weren’t as common” or “I wish people still had longer attention spans.” Before you get too bummed out, remember that digital content creators are currently well-positioned... [Read more]

Best-selling Kindle author Jenn Dize has put together a guide for beginners on 'Writing Kindle Fiction Made Easy'. Amazon sells many thousands of Kindle books every day, and a lot of them are fiction.  This is a big market for all kinds of fiction, and any author can find a niche that will be a good opportunity for expressing creativity... [Read more]

MOZ team says, “You may have heard the term “AMPs” thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week’s BritishWhiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details“. What You Need to... [Read more]

Kelsey Meyer says, “It’s that time of year again — the time of year that motivates each of us to set grand resolutions for how we’ll improve over the course of the next year. While many of these resolutions will slip off of our radars by the second or third week of the new year (check out your local gym toward the end of January), some... [Read more]

Erna Alfred Liousas says, “Have you been so fed up with a company you’ve said, “That’s it, I’m tweeting?” Contrast that with the times you’ve been so impressed with a company you’ve said, “That was so awesome, I’m going to tweet about it.” Customers do use social to ask brands for help.... [Read more]

If you want to take advantage of the current craze for video, either with your own videos or with ones you curate from elsewhere, you need a design that is customized for displaying videos... [Read more]

Ramona Sukhraj says, “In the fast-paced, ever-evolving world of inbound marketing, the key to success is to always be observing, adapting, and learning. You need to be a lifelong student of the industry and how it changes. And sometimes, like all great students, that means you need to hit the books. There is a wealth of business and marketing... [Read more]

Jack Simpson says, “All marketers should now be aware that mobile is increasingly overshadowing desktopin many areas, and it seems retail searches during Christmas is one of them. Retail searches on mobile are expected to increase by at least 500% over the Christmas weekend alone. The prediction comes from Bing Ads, which analysed data from... [Read more]

Daan Pepijn says, “As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers. According to a report sponsored by Social Media Examiner in 2012, 94 percent of businesses with a marketing... [Read more]

Many YouTube courses online are created by people with little experience. Justin Sardi has been using paid traffic to build a stable, recurring business. He has taken everything he knows and created a course around it... [Read more]

Rebekah Iliff says, “Content is all the rage these days, as marketing, public relations, social media and advertising continue to converge, cross-pollinate and ultimately collaborate to cut through the noise. As a result, the question isn’t: “Do we need to be thinking about a content strategy?” But, rather: “How do we strategically... [Read more]

Olivia Dello Buono says, “Another week, another AWesome #emailchat! Yesterday, we discussed the ways you’re pairing social media with your email marketing efforts, covering everything from tools and platforms to content strategy and tips for growing your list. ICYMI, here are your top 7 trends for a winning email and social strategy: 1. You’re... [Read more]

Christopher Lochhead says, “In mid-December, Atlassian pulled off a successful tech IPO and is now enjoying a $5.5 billion market capitalization. The software company founded by Australian entrepreneurs Mike Cannon-Brookes and Scott Farquhar has become Silicon Valley’s hot company of the moment. Some are speculating that their success is a sign... [Read more]

Jack Simpson says, “Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom. The report explores how brands should... [Read more]

Kristen Dunleavy says, “GIFs are more than wiggly cats and sassy pugs. They give us an easy way to communicate ideas, make emotional connections, and delight customers. Maybe that’s why 23 million GIFs are posted to Tumblr daily. With more and more marketers embracing GIFs, we thought we’d give you a little something to wow your subscribers... [Read more]

Taylor Tomita says, “Search engine optimization (SEO) has always been apparent within the internet world, but as Google’s ranking factors have been streamlined with their frequent search algorithm updates, implementing SEO into a website is becoming increasingly necessary in today’s digitalized world. SEO is the process of setting up a website... [Read more]

Annie Pilon says, “Video is becoming an increasingly popular way for brands to reach target customers. Videos can help demonstrate products, explain processes and show off your brand’s personality in a way that can’t be done through a simple blog post or string of tweets. But using video effectively requires more than just uploading a few... [Read more]

Zak Stambor says, “Pinterest is sending email notifications to shoppers when a buyable pin they’ve saved drops in price. Pinterest Inc. is turning to a relatively old-fashioned digital marketing channel, email, to help it drive sales directly on its platform. The social network today announced it will starting sending notification emails to... [Read more]