Aleh Barysevich says, “If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no market for online dating message testing (not yet, anyway). But split-testing, also known as A/B-testing, has been big business... [Read more]

Ginny Marvin says, “Last week, my dental hygienist told me she was taking Monday off “for Cyber Monday.” Not Black Friday, but Cyber Monday. The irony of taking off the day that started strictly as a workplace shopping experience is rich, but her choice turns out to have been an early indicator of a broader trend. Consumers didn’t... [Read more]

Ajay Kapur says, “The holidays are approaching, and mobile is going to play a bigger role in eCommerce than ever before. Last year, mobile holiday shopping traffic surpassed desktop for the first time. Retailers are expecting even higher mobile traffic this year. Below are six key mobile holiday shopping trends we’re seeing take shape for... [Read more]

With so many people using smart phones these days, any business online needs to adjust its marketing plan. You need to meet your clients where they are; that is, on their phones. You need a way to place your information and offers in front of them, on their phone, in a way that requires very little effort on their part. The way to do that is with a... [Read more]

Mark Daoust says, “Selling an online business is a huge step. Your company represents years of hard work, so it makes sense to guard it closely as your prize asset. Because when it comes time to sell it, you need to be absolutely sure you know what you are doing, since there are a lot of factors you need to consider before you sell. Here are... [Read more]

Russ Jones says, “Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers... [Read more]

Greg Sterling says, “This morning a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical candidates included Facebook’s Sheryl Sandberg, Google/YouTube’s Susan Wojcicki and former interim Yahoo CEO Ross Levinsohn. Then the Wall Street Journal this afternoon reported that the... [Read more]

Graphic designer, Tantan Hilyatana, has just released a major collection of vector graphics he calls 'Vector Freak'. You get a developer's license to 'Vector Freak', so you can use these graphics on all your client projects, as well as your own... [Read more]

Demian Farnworth says, “Cornerstone content pages can also help you accomplish many of your content marketing goals. Goals like getting links to your website, finding new readers, attracting subscribers to your email newsletter, ranking well in search engines for competitive keywords, and giving new life to old articles. Which makes cornerstone... [Read more]

Anna Johansson says, “In 2015, the content marketing industry took enormous steps forward. It’s no longer just large businesses and corporations who are investing in content, but small business are now joining the party. However, as we reflect on the state of the digital marketing industry, it becomes apparent that one piece of the puzzle is... [Read more]

Ayaz Nanji says, “Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by... [Read more]

With so many people using smart phones these days, any business online needs to adjust its marketing plan. You need to meet your clients where they are; that is, on their phones. You need a way to place your information and offers in front of them, on their phone, in a way that requires very little effort on their part. The way to do that is with a... [Read more]

Nina Zipkin says, “Microsoft just launched PowerApps, a new suite of tools for businesses that allows users to create Android, iOS and web apps with templates, so no coding knowledge is necessary. When creating an app on the platform, businesses can access data from existing cloud services such as Dropbox, Dynamics CRM,Office 365 OneDrive and... [Read more]

Erica McGillivray says, “The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we’re pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops,... [Read more]

Marketing Land team says, “When it comes to client email campaigns, agencies have a challenge: Many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that? On Thursday, December 10, join this webcast with Daniel Faggella, an email and... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others... [Read more]

Matthew Toren says, “As is the case in nearly everything related to business these days, the only thing that’s consistent in the world of marketing is change. Not only do the tools and technology change on a seemingly hourly basis, but the best practices go in and out of vogue just as fast. Sometimes it feels like a full time job just to... [Read more]

Grant Davis says, “If there’s one thing software company Ebsta understands, it’s customer relationship management. The San Diego- and London-based company sells a $10 per month per user Chrome browser extension that syncs customers’ email accounts to the Salesforce database to streamline the onerous task of updating a CRM system. But finding... [Read more]

Sujan Patel says, “When you want to get your content in front of new readers, tapping into the dozens of targeted platforms on social media is an obvious choice. Whether you share a blog post on Facebook or an infographic on Twitter, social media outlets boast millions of users. These established, engaged audiences give you a chance to not only... [Read more]

Having your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person... [Read more]

Matt Linder says, “Through the morning, Cyber Monday online sales rose 14% year over year. The holiday shopping season is off to a lucrative start for online retailers. Data from IBM shows that online sales grew 25.2% year over year during the four-day Thanksgiving weekend, traditionally the kickoff to the holiday shopping season. On Cyber Monday,... [Read more]

Nadya Khoja says, “How often do you spend hours upon hours trying to think of the next great idea for a blog post? Do you ever come up with something that seems so exceptional, however, the moment you take a second glance, it seems sub-par at best? There are thousands of articles floating around on the web that attempt to sell individuals on the... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views... [Read more]

Aleh Barysevich says, “Get ready for a new year of changes to Google’s algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year. 1. Dark Traffic It’s not news that an immense amount of traffic is flowing to websites from... [Read more]

Pamela Parker says, “Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53 percent in the week beginning Monday, November... [Read more]

John Fetto says, “According to our research, 99.8 percent of online Americans say that the Internet is the first place they look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. They know our aspirations, desires, fears, wants and needs. Given this fundamental shift... [Read more]

Patricio Robles says, “On Thanksgiving and Black Friday, while many companies were working to lure customers in with hefty discounts, one company decided to ask customers to give it money in exchange for nothing at all. Cards Against Humanity, maker of politically incorrect playing cards, ultimately convinced nearly 12,500 people to literally... [Read more]