Daniel Faggella says, “For many marketers, the success of any campaign is determined simply by the bottom line: expenses of the campaign vs. revenues generated. In assessing campaigns, companies are often quick to fix the unique and tactical elements of the campaign, but they often leave out vital conversion “checkpoints” that are the ultimate... [Read more]

Pete Prestipino says, “The search engine optimization community was all abuzz this weekend with reports that Google may refreshed its index. Google has repeatedly told the SEO community that it would not push out major updates during the holiday season, which would make this development very surprising to say the least if it turns out to be true.... [Read more]

Brandon Olson says, “The holidays provide a much-needed boost for countless businesses. After all, it’s the two months of the year where they typically earn the majority of their revenue. But all too many fail to plan for ways to keep the momentum going after the holidays. If you find yourself in that boat, you’re invited to join us Wednesday,... [Read more]

Backlinks are staples of the SEO process. It’s not the only thing, but it is central. Joshua Zamora says that building PR 6 backlinks can be worthless, if you don’t make sure that Google knows these backlinks are there. He talks about it in more detail here: Link Indexr Introduction.   Because of this (often overlooked) need... [Read more]

Abby Callard says, “Early reports find web sales are up more than 10% compared with Cyber Monday last year. While 7% fewer people shopped in stores on Black Friday this year compared to 2013, according to the National Retail Federation, more consumers are buying online. Adobe Systems Inc., which released sales estimates throughout the weekend, reported... [Read more]

Rosalyn Lemieux says, “What makes content shareable? What makes content great, for that matter? The formula for social media success is quite simple: great content + large fan base + high engagement = conversions. It’s a formula which goes around in circles too, since you can’t normally get a large fan base or high engagement rates without great... [Read more]

Gina Broom says, “I’m going to tell you a quick story: Recently, I was loading up a YouTube video with a friend, and the usual pre-video advertising began it’s chirpy message. My friend immediately groaned audibly, “What is this!? Why don’t you have AdBlock!?” My aggressively opinionated friend then proceeded to push past... [Read more]

Nobody likes to cold call on prospective clients. It’s a waste of time, and let’s face it, you get so many rejections, it’s painful. Now, Jamie Garside has come up with a way you can cut out all that painful wasted time. In fact, this process is so powerful, Garside reports, that he and his team created a $100k+ business in less than... [Read more]

Dharmesh Shah says, “If you’re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you’ve probably heard of the old AdAge Power150 list — it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge said they were “powering... [Read more]

This is a reminder for Business 2 Community’s social media marketing webinar scheduled on Wednesday, December 17. The ‘Business 2 Community’ team says, “Social media is no longer a trend but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Organizational change... [Read more]

Daniel Burstein says, “Responsive design. It’s more than just a buzzword. It’s an optimization challenge. After all, what responsive design really means is that you need more than one optimized design. It is a marketing challenge not to be overlooked. After all, it’s hard enough to discover one effective design for a website that is optimized... [Read more]

James Howard has just released Social Bookmarking Backlinks, showing how you can quickly get noticed, and respected, by the search engines... [Read more]

Marcus Tober says, “The range of generic top-level domains (gTLDs) is expanding to include new options such as .Hotel, .RealEstate and .Berlin. Will they help you rank higher in searches? Of course, Google has categorically denied that there would be any rankings benefit from using the new domain extensions. And this seems to align with its strategy... [Read more]

David Moth says, “Black Friday has come and gone, leaving my inbox full to the brim with tempting offers and discounts. Thanksgiving sales have been big business in the US for many years but they’re now starting to catch on among UK retailers as well. We wrote last week about how the likes of Argos and John Lewis were building up for Black Friday... [Read more]

Lisa Toner says, “There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets... [Read more]

Mascots can be a big help to the success of a sales campaign. The Geico Gecko is an example familiar to US readers. Tony the Tiger still resonates, probably in Europe as well as the US... [Read more]

Adele Halsall says, “With the growing emphasis on blogging, videos, and social media, online content is becoming a high priority for many businesses looking to expand their reach and boost conversions, without investing in expensive advertising. If you’re looking to tap into new audiences, make meaningful connections with potential customers and... [Read more]

Carly Murphy says, “No pressure, but when it comes to inbound marketing, the success of your sales team is dependent on your ability to sort out qualified leads from the rest of the pack. Does that make you nervous? It shouldn’t as there are many tactics you can use to sort through these leads. Before reviewing these tactics, it’s important to... [Read more]

Nate Barad says, “In 2014, we heard a lot about this thing called customer experience. The challenge is that most organizations aren’t doing much to change the way they operate in the face of this coming trend. In 2015, brands will need to adapt or get left behind. Here are five predictions for the state of customer experience in 2015: 1. “CUSTOMERS... [Read more]

If you are in the fitness niche, here's a way for you to earn some Amazon commissions with this easily applied review content for fitness equipment... [Read more]

Bola Awoniyi says, “The difference between successful and failure is often in the details. This is why the virtues of testing and optimizing are continually extolled on platforms which claim to promote best practice. From lingerie companies A/B testing their models, to Amazon’s authority and leadership in ecommerce and customer experience, the... [Read more]

Melanie Perkins says, “Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette? These questions are asked all the time by people starting out with design. In this article I’lltake you through... [Read more]

Will Schnabel says, “Unless you’ve been living under a rock the past few months, you’ve probably been bombarded with articles screaming that context-driven messaging is the next big thing in marketing. If you’re really unlucky, you’ve even had your boss forward you one of them, captioned with a cryptic directive like “we should be on top... [Read more]

If you are having trouble building your mailing list, the free 'Easy Optin Traffic' report can get you on the right track... [Read more]