Neil Patel says, “Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have... [Read more]

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for... [Read more]

Pete Prestipino says, “Personalization and predictive analytics platform Reflektion is showing it has the capacity to help online retailers drive more revenue from their website search functionality. Reflektion recently introduced Personalized and Visual Site Search for eCommerce retailers and brands, which adds a layer of personalization and... [Read more]

Aidan Booth, Steve Clayton & Tim Godfrey have teamed up on a new software tool, Crowd Force. This is a cutting edge traffic generation tool. It allows you to identify and take advantage of a diverse range of hidden traffic sources that are rarely ever noticed. If you have a traffic problem for your site, Crowd Force eliminates the problem. It puts... [Read more]

Julie Wingerter says, ““With the holidays upon us, food is inevitably a source of discussion. As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. You also know that the ingredients, timing, and presentation all have an impact on what we consume! Straight from the marketer’s... [Read more]

Amy Gesenhues says, “What’s in store for marketers next year? To help prepare for 2015, we asked sixteen of today’s leading CMOs their predictions for the new year. From Taco Bell CMO Chris Brandt who forecasts mobile’s ever expanding role in the consumer experience, to Salesforce Marketing Insight VP Jeff Rohrs’ prediction that 2015... [Read more]

eMarketer team says, “Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification... [Read more]

If you have always wanted to get into CPA Marketing, there’s no better time than now, and the new comprehensive guide called CPA Bounty Hunter will show you how. Jai Sharma created this detailed guide based on his own successful CPA marketing. He has made it detailed enough that anyone (yes, anyone) with a computer can follow it. Starting from... [Read more]

Jeremy Ellens says, “This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies,... [Read more]

Chow says, “We use our smartphones and tablets for just about everything these days and continuing our careers as Internet marketing professionals is no exception. While it makes intuitive sense that the most productive place for you to get any of that work done is through a proper computer at a proper desk (and not at Starbucks), the dot com lifestyle... [Read more]

AJ says, “Greetings! Commander AJ here. One of our goals at AWeber is to make it easy for everyone to create and send AWesome looking emails. That’s why we recently gave our Message Editor a facelift to enhance its usability. Here are a few cool things you can do with our new and improved Message Editor. Style your emails your way If you’ve ever... [Read more]

One thing that every internet marketer needs to be successful is cheap, reliable traffic. Typically, marketers resort to one of two approaches to pulling traffic to their site... [Read more]

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015. Read on... [Read more]

William Kammersell says, “You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Why are your subscribers getting security warnings from viewing your email?! The... [Read more]

John Tackett says, “Discounts can be tempting to use as a tool to increase your sales volume. There are plenty of cases where incentives have been successful; however, one caveat to consider is they also come with their own set of consequences. When the dust settles and the results are in, every marketing team has to determine one thing: Are discounted... [Read more]

The good folks over at 'Super Good Products' have produced a number of products aimed as making your marketing videos better. They have created software, graphics and videos that you can incorporate in your own videos to make them better... [Read more]

Joe Pulizzzi says, “This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing... [Read more]

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy... [Read more]

Gina Broom says, “When you go shopping, whether it be online or in the “real world” (I know, that’s sooooo last century), you browse to see what’s on offer before making a decision. Did you know that 90 percent of customers say that their decisions about purchasing products are influenced by online reviews? Marketing Land... [Read more]

'Video Script' is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy... [Read more]

Derek S. says, “From personal to commercial and business, email remains one of the most popular forms of communication. Like all data on the Web, email is subject to attack so it’s important that enterprises take the necessary precautions to safeguard their information. nCrypted Cloud, a security company focusing on protecting data in the cloud,... [Read more]

Amy Gesenhues says, “Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown. Two months after forecasting the number of videos uploaded directly to Facebook would exceed the number of YouTube videos, SocialBakers says its prediction has come to pass. SocialBakers... [Read more]

Monica Montesa says, “As a small business owner, you want to make sure you’re in the best position to attract new customers. One of the best ways to do so? By kickstarting a digital marketing plan. Online marketing is more than just signing up for Facebook and creating a website (although those are two important aspects of it!). It’s also a great... [Read more]

Bertus Engelbrecht, Satyajeet Hattangadi and Vincent have released a new training called 'PBN Nova. This shows you how to set up your own Private blog Network to improve your site ranking in Google (and they say it works in 30 days or less.)... [Read more]

Brooke Freedman says, “Having worked on the HubSpot sales team as both a rep and a manager over the past four years, I’ve had the privilege to learn new sales skills from extremely smart people, tighten up old skills, and create repeatable processes alongside my peers. As the year draws to a close, I thought I’d share some of my... [Read more]