The latest article on ‘The Forrester Blog’ is titled “Newly Published Forrester Wave Evaluation of Social Advertising Platforms”. Zachary Reiss-Davis says, “After a few long months of research — including selecting the seven most significant vendors and conducting in-depth briefings, demos, and customer references — I am pleased... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “The Savvy Affiliate’s Guide to Retargeting”. Radhika says, “Last week, the social media world was abuzz with the news—Twitter announced its retargeting product. In Twitter’s own words: With tailored audiences you can reach users on Twitter who have shown interest in... [Read more]

The latest article on Business Insider is titled ”Facebook Is A Fundamentally Broken Product That Is Collapsing Under Its Own Weight”. Jay Yarow says, “In 2008, Mark Zuckerberg laid out his theory about people sharing content on Facebook. “I would expect that next year, people will share twice as much information as they share... [Read more]

Matthew McDonald has been building video products for quite a while. And he has sold a lot of them. His latest is Custom Video Player 2. This is a custom-designed video player for your site. Over 100 customizable settings put you in full control of how the video looks on your site. It fully exploits the HTML 5 video capabilities so, for example, your... [Read more]

The latest article on ‘Business 2 Community’ is titled “The Future of Social Media: 60 Experts Share Their 2014 Predictions”. Vignesh Subramanyan says, “Social media has been undergoing some major changes this past year. Twitter filed for IPO, Facebook launched video ads, and Snapchat threatens to change the landscape as the next... [Read more]

The latest article on HubSpot blog is titled ”Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy”. Jon Birdsong says, “On average, 8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest. As a sales rep crafting prospect emails daily, this stat should raise a little red flag. Every... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Twitter Tailored Audiences: When Does It Make Sense??. Baer says, “If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences,... [Read more]

Andrew Brocklehurst created iCurator Pro about a year ago. Version 2 came out in May and was chosen “WSO of the Day”. Now version 3 is ready. Brocklehurst is a man committed to improving his already good product. In version 3 he adds several new features that marketers will want He calls iCurator Pro V3 the fastest way to create information... [Read more]

The latest MOZ blog post is titled “Easing the Pain of Keyword Not Provided: 5 Tactics for Reclaiming Your Data”. Tim Resnik says, “We’ve all become accustomed to seeing (not provided) instead of organic keywords, but many marketers are still wondering what to do without that data. Here are five tactics that’ll get you back on track“. Easing... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “6 New Rules for Becoming a Google+ Hangouts Hotshot in 2014”. Demian Farnworth says, “Gary Vaynerchuk has achieved notable success through content marketing, and he sometimes says the unbelievable. His crime this time? In his new bookJab, Jab, Jab, Right Hook he argues that Google+ is... [Read more]

The latest post on ‘Mashable’ is titled “5 Biggest Social Media Lessons of 2013″. Katy Finneran says, “It was a big year for social media. Twitter made its successful debut on the stock market whileFacebook recovered from its troubled IPO a year earlier. We also saw the launch of Vine, the rise of Snapchat and the acceptance of... [Read more]

Today, at 11 AM EST, is when Dr. Amit Pareek is launching his new Twitter Business in a Box. By the way, if you didn’t download his free Twitter Marketing Made Easy, you can do so here: Twitter marketing Made Easy. In this multimedia training, he shares the latest techniques on positioning your business on Twitter a positive way and doing it in... [Read more]

The latest ‘Econsultancy’ blog post is titled “Four ways to increase social engagement in the New Year”. Matthew Kates says, “Driving quality engagement with your social audienceincreases loyalty and more effectively guides consumers down the path to purchase. As such, marketers must place a premium on fostering social... [Read more]

MarketingSherpa has released a case study titled “B2B Marketing 2013 Wrap-up: Multichannel, direct mail, social media and more”. David Kirkpatrick says, “Another year of B2B marketing and MarketingSherpa articles, videos and webinar replays has come to pass. To conclude this year’s newsletter offerings, we have three topics... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Optimizing cross-channel marketing for privacy and compliance, Part II: Data integration”. Alex Krylov says, “Here’s another true premise borrowed from Seth Godin: “The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos... [Read more]

We all like to have graphics on our sites because it makes a site more interesting to our visitors. However, we need to be careful where we get the graphics we use. We can be charged with copyright violations if we use a graphic without the creator’s permission. Eric Holmlund knows that danger, so he created this firesale package, full of graphics... [Read more]

John Chow’s latest blog post is titled “How to Make Extra Money as an Amazon Associate”. Chow says, “Before I became a blogger in 2011, I had already started affiliate marketing. I was using bum marketing method to promote physical products. If you’re confused, bum marketing methodsimply means researching long-tail keywords and then writing... [Read more]

The latest ‘Aweber’ blog post is titled “The Customer Service Connection With Success”. Matt Hui says, “Most of us have done it, and if you haven’t done it yet there is a good chance you may do it in the future. Contacting customer service can be a make or break moment for any consumer. The experience that they have can help them decide... [Read more]

Experian is hosting a webinar with Heather Dougherty on Thursday, January 9 at 2.00 pm ET. The topic of the webinar is “Holiday 2013: That’s a wrap!”. Experian team says, “Find out what worked, what didn’t and lessons learned for 2014. Get analysis and insights on the top performing retail sites and the most effective channels... [Read more]

There are many WordPress products created each week to improve internet marketing. But few of them address the needs of a marketer wanting to do e-commerce, building a store where you can sell physical products. Neeraga, a marketer from India whose specialty is creating WordPress themes (he is the president of InkThemes.com) has created a new theme,... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to benefit from the Facebook post lifecycle”. Matthew Whitehead says, “Facebook and other social networks are re-organising how consumers experience the web, centring it on their personal connections and activities. This is blurring the lines between branded content, paid... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Video Ads Are Here, but Will Users Click?”. Seth Fiegerman says, “Facebook’s motto is “move fast and break things,” but it appears the company tried to do the opposite with its latest ad product.Facebook confirmed Tuesday that it is testing video ads this week that... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “I Hated This Headline … So Why Did it Work?”. Jerod Morris says, “This Copyblogger post missed the boat (I thought). The bitter wording of its headline blemished the Copyblogger brand and should have been replaced. Chances are you wouldn’t have run it. Brian Clark did. There are four... [Read more]

The USA government enacted the new Telephone Consumer Protection Act, effective October 16, 2013. Among other provisions, it prohibits sending marketing messages via SMS unless the receiver has given unambiguous permission for the messages. And it imposes large fines for every violation. The clear message is, “Watch out, because the risks of getting caught... [Read more]