IM NewsWatch, December 18, 2014 - 'Human-to-Human Marketing: A Trend for 2015 and Beyond – HubSpot' and much more...

December 18th, 2014 at 9:09 am EST

IM NewsWatch

Thursday, December 18

‘How to Build YouTube Subscribers: An Inspiring Story From a Niche Brand’ – Content Marketing Institute

Pamela Muldoon says, “Before reality television and social media, fame was difficult to achieve and usually came in a 15-minute increment. With online distribution platforms, becoming famous is not only easier to do, but it can be the perfect avenue to increasing brand awareness and business revenue. The CMI Podcast Network is excited to announce... [Read more]

‘It’s Time to Drop the Text Version’ – ClickZ Blog

Derek Harding says, “That text-only version of your email is causing more harm than good and it’s time to get rid of it once and for all. If you’re looking for a New Year’s resolution for your email program I have a suggestion: drop the text version. It’s a hangover habit that you just don’t need anymore. First off let’s make sure... [Read more]

‘Instagram Is Still Trouncing Twitter In Brand Engagement’ – ‘Marketing Land’ Article

Martin Beck says, “Instagram’s surge past Twitter in active users — 300 million to 284 million — was big news last week, even sparking discussion about whether Instagram could eventually unseat Twitter as the top social news service. That’s a battle that won’t be settled soon, but this week social analytics firm Socialbakers chimed in... [Read more]

Crowd Force: Software to bring a crowd to your website #ad

Aidan Booth, Steve Clayton & Tim Godfrey have teamed up on a new software tool, Crowd Force. This is a cutting edge traffic generation tool. It allows you to identify and take advantage of a diverse range of hidden traffic sources that are rarely ever noticed. If you have a traffic problem for your site, Crowd Force eliminates the problem. It puts... [Read more]

‘2015 Will Be the Year of Video Marketing’ – ‘MarketingProfs’ Blog

Tyler Lessard says, ““Show the readers everything, tell them nothing.” —Ernest Hemingway Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it’s much easier said... [Read more]

‘4 Tool Types to Track Your Social Media ROI in 2015’ – ‘Business 2 Community’ Article

Ben Harper says, “I know what you’re thinking, not another article on social media ROI! But instead of getting into the tiring debate as to whether social media generates ROI in a general sense, in this article we’re going to examine a few tool types that can help you analyze each step of the process. Engagement Tracking If you’re focusing... [Read more]

‘Human-to-Human Marketing: A Trend for 2015 and Beyond’ – HubSpot

Jess Marranco says, “Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. As you approach the counter, ready to order the usual, it hits you – this place is being run by robots. These particular robots don’t care that you’ve been coming there every day for the past six months, or that... [Read more]

CPA Bounty Hunter: Complete CPA Guide, from beginner to journeyman #ad

If you have always wanted to get into CPA Marketing, there’s no better time than now, and the new comprehensive guide called CPA Bounty Hunter will show you how. Jai Sharma created this detailed guide based on his own successful CPA marketing. He has made it detailed enough that anyone (yes, anyone) with a computer can follow it. Starting from... [Read more]

‘Twitter Wants Videos To Start Playing Automatically On Your Feed, Just Like Facebook’ – Business Insider

Lara O’reilly says, “APTwitter CEO Dick Costolo’s Twitter feed may be packed with autoplaying videos soon. Twitter is debating internally whether to launch a feature that would see videos begin to automatically as users scroll through their timelines,sources have told Adweek. One industry insider called the debate “a tug of... [Read more]

‘How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience’ – ‘Copyblogger’ Blog

Mike Davenport & Henneke say, “Struggling to find a stock image for your next blog post? You browse Flickr for ages. You settle on a picture that’s okay. You’d love to hire a professional illustrator, but you don’t have the budget. Not yet. Sometimes you wonder if a better source of images exists. What if you could create your own images... [Read more]

‘Location is Everything: Local Rankings in Moz Analytics’ – MOZ Blog

Matthew Brown says, “Today we are thrilled to launch local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you’re a Moz Analytics customer and are ready to jump right in, here’s where you an find the new feature within the application. One of the... [Read more]

Viral Lead Machine: Get free traffic instantly #ad

One thing that every internet marketer needs to be successful is cheap, reliable traffic. Typically, marketers resort to one of two approaches to pulling traffic to their site... [Read more]

‘B2B Marketing: A recap of content and customer-centric marketing in 2014’ – MarketingSherpa Case Study

David Kirkpatrick says, “As 2014 draws to a close, we want to offer 10 case studies that serve as examples of some of the trending strategies and tactics in B2B marketing and the complex sale. This year three areas stood out — taking a customer-centric approach to marketing, the importance of having a sound content strategy and retargeting as tactic... [Read more]

‘What Your Business Can Learn From Ello’ – ‘ReadWrite’

Yoav Vilner says, “It’s almost 2015, and it’s time everyone realized that users matter more than anything. Yes, more than the actual product and far more than the short-term revenue that app developers and social networks can earn off them. Yet not everyone gets that. Certainly not Facebook, which—as this recent Time piece illustrates—is... [Read more]

‘14 budget-friendly image editors for small businesses’ – ‘Mashable’

Grace Smith says, “As a small-business owner, you may not have the budget to purchase industry leading software, however you still want to process images and photos for your website or offline media. These feature rich photo editing applications are capable of enhancing your images, creatively adding effects and filters, without breaking the bank,... [Read more]

Christmas Video Blowout: Large bundle of video tools at a fire sale price #ad

The good folks over at 'Super Good Products' have produced a number of products aimed as making your marketing videos better. They have created software, graphics and videos that you can incorporate in your own videos to make them better... [Read more]

‘How to Write Great Content for the Internet Marketer – Part Two’ by Gail Trahd

Gail says, “Getting started writing anything – a book, an article, a brochure or video sales letter – means you are faced with a blank page, lots of white space and racing thoughts. Somehow you need to put those thoughts into words on your white space so they make sense to your readers. As a content creator I get phone calls and emails about how... [Read more]

‘Opportunities through the rise of smart devices’ – ‘Experian Marketing Forward’ Blog

Diana Illiano says, “In a relatively short span of time, humans have grown accustomed — dependent even — to the fact that our laptops, digital tablets and smartphones connect to the Internet. That connectedness is starting to extend to a seemingly endless list of things, such as fitness trackers, televisions, cameras, car sensors, thermostats... [Read more]

‘Mobile marketing & commerce trends from 2014 & into 2015’ – ‘Econsultancy’ Blog

David Moth says, “Mobile seems to have been one of the most important trends in digital marketing and ecommerce for the past five years now. The technology evolves and improves every year bringing with it new challenges and opportunities for brands. As we’re reaching the end of 2014 it’s a good time to look back on the past 12 months and discuss... [Read more]

Video Script: Write persuasive scripts for your videos in minutes #ad

'Video Script' is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy... [Read more]

‘3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond’ – ‘Marketing Land’ Article

Jordan Elkind says, “It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora E-commerce Pulse. But knowing that sales are up isn’t nearly as interesting (or useful) as knowing what’s different about holiday shopping habits and what those differences... [Read more]

‘3 Tried And True Ways To Fill Your Blog Publishing Calendar’ – ‘Business 2 Community’ Article

Emily Fager says, “What would you do to gain more leads than 40 percent of your competitors? The answer is much simpler than you might think: build a business blog. According to Hubspot, 60 percent of businesses who blog acquire more customers. Considering blogging is free, unlimited and has a practically eternal lifetime value, it should be a no-brainer,... [Read more]

‘How to Make the Most Money in Your Marketing Career’ – HubSpot

Joe Chernov says, “If I were to ask you to define a successful career, there’s a 46% chance you’d cite “money” as the measuring stick. Yet despite the emphasis placed on income, marketers are going about maximizing earnings in a flawed manner. I’ve managed marketers for the past decade, and most see career growth as “incrementally... [Read more]

The Secret that SEO gurus don't Want to share #ad

Bertus Engelbrecht, Satyajeet Hattangadi and Vincent have released a new training called 'PBN Nova. This shows you how to set up your own Private blog Network to improve your site ranking in Google (and they say it works in 30 days or less.)... [Read more]

 

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