Kathleen Celmins says, “Blogs are like tattoos: you can’t stop at one. You think you can, but there’s an irresistible pull toward yet another one. So you hire someone whose primary job is to focus on content. Then you start adding blogs. It’s easy to do, really. Once you have the systems in place to create high-quality content for one blog,... [Read more]

Pete Prestipino says, “Email and cross-channel marketing solution StrongView recently released results of its 2015 Marketer Trends Survey, confirming much of what you may likely expect from the channel – its awesome. For 61% of the nearly 400 respondents, email marketing remains the top target for increased investment in 2015. What’s... [Read more]

Chow says, “When I first started out writing content on the Internet, I didn’t even know that it was a possibility for the average person to make some decent coin that way. When I first started out, I had a really basic mailing list consisting of mostly friends and family and I would manually send out my articles to them. When I did finally get... [Read more]

One thing that every internet marketer needs to be successful is cheap, reliable traffic. Typically, marketers resort to one of two approaches to pulling traffic to their site: 1) Spending hours trying to accommodate Google’s complex, ever-changing SEO algorithms or 2) Spending lots of time and money testing PPC ads, trying to find an ad that brings... [Read more]

Brian Hoffman says, “One of the hardest tasks for a marketer is to have the subject line of your email heard (i.e., read) over all the noise of an inbox, which is why email campaign managers turn to the always-effective coupon. Killer Infographics found that in 2013 there was a 50% year-over-year increase in campaigns mentioning coupons in emails.... [Read more]

Ginny Marvin says, “In a new paper titled “State of Viewability Transactions 2015,” the Interactive Advertising Bureau (IAB) aims to set expectations as the industry shifts to measuring and buying display ads on a viewable-impression basis rather than by served-impressions. First and foremost, buyers and sellers implementing viewable-impressions... [Read more]

Erin Hogg says, “Small marketing teams with huge goals are a challenge for many email marketers. The task of increasing engagement with limited resources was a challenge HighQ, an enterprise cloud solution, faced, especially because there were no team members dedicated to email marketing. Read this case study to learn how bringing on a dedicated... [Read more]

The good folks over at Super Good Product have produced a number of products aimed as making your marketing videos better. They have created software, graphics and videos that you can incorporate in your own videos to make them better. Now they are offering a (dare we use the word) cornucopia of their best products: their Christmas Video Blowout, including: •... [Read more]

David Moth says, “It’s nearly Christmas so it only seems right that we give people a chance to share in the greatest gift of all: hope. Specifically that’s the hope that Google will listen to the SEO community and makes their dreams come true in 2015. We’ve already asked the SEO community what they think will happen in search next year, and... [Read more]

Marie Haynes says, “Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, in some cases they can even get... [Read more]

Jerod Morris says, “Each new year seems to bring with it a new buzz term or two describing a concept that will change how we reach an audience, or how we build and grow a business. Some of these buzz terms pan out and become legitimate, long-term parts of the lexicon because they work and prove important. Others flash then fade like the pet rock. So... [Read more]

'Video Script' is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy. After you create your script you can publish it as a PDF, Word or PowerPoint document... [Read more]

Ginny Marvin says, “In a survey by Marin Software, just a third of the more than 300 digital marketers polled in the U.S. and UK said they make creating seamless customer experiences across devices a priority. Despite the shift in consumer usage of mobile devices, the majority of the marketerssurveyed said they still don’t make mobile a priority.... [Read more]

Pete Prestipino says, “Native ad technology platform TripleLift announced it has signed an agreement with The Atlantic to be the platform for the brand’s integrative native advertising efforts across its portfolio of sites. TripleLift’s platform will enable The Atlantic’s integrated marketing team to deliver branded advertising messages... [Read more]

David Moth says, “Rakuten is one of Japan’s biggest tech companies, yet it’s still relatively unknown in Europe. It began as an ecommerce marketplace but has since diversified into areas such as instant messaging and banking. CEO Hiroshi Mikitani aims to raise Rakuten’s profile outside of Japan with expansion plans driven by further acquisitions. Mikitani,... [Read more]

Bertus Engelbrecht, Satyajeet Hattangadi and Vincent are releasing new training at 11 AM EST, called 'PBN Nova'. This shows you how to set up your own Private blog Network to improve your site ranking in Google (and they say it works in 30 days or less.)... [Read more]

Ayaz Nanji says, “B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media. The report was based on data from a survey of 100 plus people at B2B companies... [Read more]

Pamela Parker says, “Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen yet this season — up 1 percentage point from the previous week, and up 76 percentage points (1.8 times) as compared to the baseline week of September 29. This conversion rate occurred... [Read more]

Brian Clark says, “Seth Godin is the author of 17 bestselling books. He’s the founder of email marketing pioneer Yoyodyne, and the charity-driven publishing platform Squidoo. And he’s the selfless dispenser of daily wisdom via the most popular marketing blog on the planet. But if you had to sum Seth up in one word, it might well be impresario. The... [Read more]

Traffic is the lifeblood of your online business. If you have a good offer then without traffic, you have nothing; with traffic, you have a going business... [Read more]

Joe Pulizzi says, “For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012,2013 and 2014). Special thanks to our friends at Marketo for making this year’s eBook possible. My favorite part about these predictions is that I’m... [Read more]

Kim Stiglitz says, “Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your... [Read more]

Susan Esparza says, “2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve. Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. Get In Shape Is your display advertising slacking and... [Read more]

Aravindh Sridhar has found a way get the hottest traffic on Facebook and he does it for free. If you think Facebook marketing is complicated, Sridhar may be able to help. There's a lot of jargon surrounding Facebook... [Read more]