IM NewsWatch, December 17, 2013 - ‘Eight-Step Plan to Get PR-Driven Links – MOZ' and much more...

December 17th, 2013 at 2:55 am EDT

IM NewsWatch

Tuesday, December 17, 2013

‘Weekend mailings lead to higher opens, transactions and revenue’ – ‘Experian Marketing Forward’ Blog

The latest post on ‘Experian Marketing Forward’ Blog is titled “Weekend mailings lead to higher opens, transactions and revenue”. Shelley Kessler says, “One question we get asked each holiday season is whether or not it is worthwhile to send email on weekends. Our analysis of promotional mailings for the first eight weeks of this holiday... [Read more]

‘Email Subject Lines: Words and Tactics That Boost Open Rates’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Email Subject Lines: Words and Tactics That Boost Open Rates”. Ayaz Nanji says, “Email subject lines that convey a sense of urgency, such as those that contain the words “urgent” and/or “important,” have open rates that are much higher than normal, according to a recent... [Read more]

‘Maximizing Marketing Data: Turning Immediacy Into Impact’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Maximizing Marketing Data: Turning Immediacy Into Impact”. Andy Lombard says, “Businesses today are infusing their brand presence into every corner of the media and marketing landscapes. As digital channels continue to multiply, customers have spread across all of them,... [Read more]

New fines for sending SMS messages without permission #ad

The USA government enacted the new Telephone Consumer Protection Act, effective October 16, 2013. Among other provisions, it prohibits sending marketing messages via SMS unless the receiver has given unambiguous permission for the messages. And it imposes large fines for every violation. The clear message is, “Watch out, because the risks of getting... [Read more]

‘Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks’ – Business Insider

The latest article on Business Insider is titled ”Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks”. Emily Adler says, “We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook... [Read more]

’2014's Online Marketing Megatrends’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “2014's Online Marketing Megatrends. Tim Ash says, “At the start of 2013, I wrote about the trends that would dominate website conversion optimization discourse and practice for the year. The overarching theme then was context, with digital marketers struggling to create relevance... [Read more]

’16 Free Tools That Make Content Creation Way Easier’ – HubSpot

The latest article on HubSpot blog is titled ”16 Free Tools That Make Content Creation Way Easier”. Jay Acunzo says, “About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, “Meet Content Bot 3000!” The picture showed a cardboard box upside down in my desk... [Read more]

Graphics Mystic Toolkit V3: Give your site a professional look #ad

Lucas Adamski & Andrzej Tomaszewski have just announced Product: Graphics Mystic Toolkit V3, a major collection of many types of graphics marketers need in their web sites and other materials. This brand new set is the newest volume of graphics from this talented team, not a repeat of volume 1 or 2. (If you missed these earlier volumes, they are... [Read more]

‘How to Use a Mind Map to Start Your Book' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “How to Use a Mind Map to Start Your Book?. Nina Amir says, “Have you been struggling to start your book? Many people don’t write books because they simplydon’t know how to start. They possess an idea for a book, but they don’t know what to do with it. They can’t imagine... [Read more]

Reminder- ‘7-Step Process To Convert Your Traffic Into Sales And Get A Positive ROI’ James Francis’ Webinar 2.00 pm EST

James Francis is hosting a webinar on Tuesday, December 17 at 2.00 pm EST. The topic of the webinar is “7-Step Process To Convert Your Traffic Into Sales And Get A Positive ROI”. Francis says, “On this free LIVE event I’ll show you… How to convert at least a third of your website traffic into loyal subscribers. How to... [Read more]

‘How to Blog without Boring Readers in the Holiday Season’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “How to Blog without Boring Readers in the Holiday Season”. Krackoff says, “How do you blog about the Holiday Season– without boring your readers? It’s no secret that the holidays are upon us! With one less week between Thanksgiving and Christmas this year and Hanukkah already in full swing,... [Read more]

Ready Launch Profit – Sales Funnel: whole funnel ready to go #ad

Rohit Thakur has built a profitable sales funnel on the topic of list-building and is offering it to you for a low price, far less than if you built it yourself. This funnel, the Ready Launch Profit – Sales Funnel, which sells a series of videos on List-building, includes: 1. A blog, where you write about list-building to attract new clients and... [Read more]

‘How to Use Pinterest for Dull, Academic or Yucky Topics’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “How to Use Pinterest for Dull, Academic or Yucky Topics – Adventures in Visibility with Joan Stewart”. Wakeman says, “In this episode ofAdventures in Visibility, Joan Stewart akaThe Publicity Houndshares how you canget new followers and traffic to your blog from Pinterest, even if you don’t have... [Read more]

‘Twitter’s Latest Ad Grab: Promoted Accounts In Your Timeline’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Twitter’s Latest Ad Grab: Promoted Accounts In Your Timeline”. RW Editors say, “If you’re a regular Twitter user, by now you’re probably used to seeing “promoted tweets”—paid tweets from accounts you don’t follow—pop up in your timeline. Today, Twitter... [Read more]

‘Digg Founder Kevin Rose Reveals New Blogging Tool Prototype’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Digg Founder Kevin Rose Reveals New Blogging Tool Prototype”. Adario Strange says, “Serial entrepreneur Kevin Rose, the founder of Digg and Revision3, has been pretty quiet since joining Google Ventures as a VC. But a new YouTube video posted this weekend indicates that he’s itching... [Read more]

Comment Commander Pro: link (and get links from) authority blogs #ad

we all have to pay more attention to the quality of the links to our site. There is no better backlink than one from an authority blog in your niche. If you are still trying to get your content ranked but something seems to be missing, you are not alone. All marketers struggle to get recognized. In the current search engine environment, the problem... [Read more]

‘The Importance Of A Mobile Marketing Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Importance Of A Mobile Marketing Strategy”. Belinda Lui says, “In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information... [Read more]

‘Which content marketing formats work best?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Which content marketing formats work best?”. Graham Charlton says, “Over the past week I’ve been asking a bunch of content marketing folk about the trends in their industry for 2013, the best examples, and looking ahead to next year. Here, I’ve asked about the... [Read more]

‘An Eight-Step Plan to Get PR-Driven Links’ – MOZ Blog

The latest MOZ blog post is titled “An Eight-Step Plan to Get PR-Driven Links”. Jess Champion says, “In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted. Previously my goals... [Read more]

Your own online toy store built for you #ad

Coolice has just released his latest “clone” Amazon affiliate store. This time he tackles the lucrative toy marketplace. He calls it Toy Store Clone. As with all his stores, he has loaded this one with over 1000 Amazon products – this time it’s toys and games. And as toys come and go the store automatically adjusts so you will... [Read more]

‘How the Grinch Stole Your Authority’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How the Grinch Stole Your Authority”. Brian Clark says, “Every Who Down in Who-ville Craved authority a lot … But the Grinch, Who lived just North of Who-ville, Did NOT! Now, Authority Intensive is not until May, But your wallet may suffer if the Grinch has his way“. How the Grinch... [Read more]

‘3 Essential Blogging Skills You Should Pursue’ by John Chow

John Chow’s latest blog post is titled “3 Essential Blogging Skills You Should Pursue”. Chow says, “What are the 3 essential skills you should acquire in order to experience a topnotch success with your blog? I can boldly say that most bloggers work more than 15 hours a week and as such, they need to stay on track. Being busy doesn’t necessarily... [Read more]

‘Update: Gmail Image Blocking And Caching’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Update: Gmail Image Blocking And Caching”. Amanda Gagnon says, “If you haven’t already heard, Gmail will now start displaying images within emails by default, instead of blocking them by default as in the past. This means more accurate reports of email opens from Gmail subscribers. Initially, the... [Read more]

Alex Mandossian training on Google+ Hangouts #ad

As a part of the run-up to his launch Tuesday, Alex Mandossian has released Free Hangout Marketing Training on using Google+ Hangouts for improving your business results. G+ hangouts are free, and they provide the fastest, easiest, and most reliable way to expand your online exposure without spending money on advertising. When you start using them,... [Read more]

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