Joe Pulizzi says, “For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012,2013 and 2014). Special thanks to our friends at Marketo for making this year’s eBook possible. My favorite part about these predictions is that I’m... [Read more]

Kim Stiglitz says, “Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded terms (like the name of your... [Read more]

Susan Esparza says, “2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve. Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. Get In Shape Is your display advertising slacking and... [Read more]

Video Script is an online video script (and audio scripts, too, for that matter) writing application. It lets you quickly write video scripts for any marketing video, and using it is easy. After you create your script you can publish it as a PDF, Word or PowerPoint document. Record it yourself, or hand it to an announcer. If you have video creation... [Read more]

Ayaz Nanji says, “Most online shoppers say they want to know what other customers think about a product before purchasing it on an e-commerce site, according to a recent report from VWO. Some 55% of online shoppers say reviews from other shoppers are an important factor that influences their ultimate decision to buy or not buy, the survey of... [Read more]

Martin Beck says, “Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown... [Read more]

The ‘Business 2 Community’ team says, “Social media is no longer a trend but a business necessity. While digital transformation is still in its infancy, 2015 promises to be a transformational year. Organizational change and investments in new technologies are inevitable choices for companies that want to lead the market. The term social... [Read more]

Bertus Engelbrecht, Satyajeet Hattangadi and Vincent are releasing new training at 11 AM EST, called PBN Nova. This shows you how to set up your own Private blog Network to improve your site ranking in Google (and they say it works in 30 days or less.) Topics include: • How to buy authority sites at super discounts to build your powerful PBN •... [Read more]

Greg Maher says, “Tradition definition: ‘A way of thinking, behaving, or doing something that has been used by people in a particular group, family, society etc. for a long time.’ In many societies tradition as an expression of identity and a way of passing down beliefs to next generation. Traditions can be part of and re-enforces society’s... [Read more]

Emma Snider says, “The pen is mightier than the sword. Which is good, because you probably don’t want to threaten prospects into buying at sword-point. As the primary “weapons” to convert prospects into customers, words are incredibly important to salespeople. How sales reps deliver their messages and converse with contacts... [Read more]

David Moth says, “We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at soothsaying, so I asked some of our good friends from the SEO world what they think is on the horizon. Read on to find out what they... [Read more]

Traffic is the lifeblood of your online business. If you have a good offer then without traffic, you have nothing; with traffic, you have a going business... [Read more]

Brian Clark says, “The “what” and “why” phases of the content marketing revolution are over. To effectively gain and maintain your competitive advantage, you need a clear and concise strategy with the exact tactics to effectively execute. More than that, you need the best talent you can get. You’re tasked with finding and assessing... [Read more]

Jessica Lorenz says, “I’ve had some pretty terrible online shopping experiences. I’ve dealt with impossible product pages, awkwardly laid-out shopping carts and some sketchy checkout processes. It seemed as if companies were simply allowing customers to shop online, not encouraging it — especially smaller, specialized stores. Then came the... [Read more]

Hannah Smith says, “Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most ‘out there’ of which was this: in the future, only brands which ‘mean something’ to consumers will survive. In today’s post I’ll be exploring what it takes to become... [Read more]

Chris Simpson has released 'Get Blogging Results', for people who wanted to use a blog to sell their own products or affiliate products... [Read more]

Alessandra Ceresa says, “There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved. We are now in the Digital Age. Consumers no longer travel straight down the traditional sales funnel; rather, they come in and out at different stages—sometimes even going silent... [Read more]

Liz Murphy says, “Okay, so we’ve told you why your business needs a blog, reinforced the importance of writing well and even shared some sweet hacks on how to streamline your blogging process. But let’s cut to the chase – just like your fancy sushi lunch doesn’t count unless you Instagram it, what’s the point of putting time and... [Read more]

Jason Richman says, “In 2009, the Washington Wizards completed one of their worst seasons in the franchise’s past 50 years. But since then, the professional basketball team has undergone a complete transformation. Last year, they made it to the Eastern Conference Semi-Finals, and they’re currently in second place in the Eastern... [Read more]

Aravindh Sridhar has found a way get the hottest traffic on Facebook and he does it for free. If you think Facebook marketing is complicated, Sridhar may be able to help. There's a lot of jargon surrounding Facebook, but if you strip it all away, it just comes down to engagement with your fans... [Read more]

Jean Spencer says, “We just hired our first full-time PR person at Kapost. His name is Dan. When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.” Our... [Read more]

Graham Charlton says, “As 2014 comes to a close, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well this year. What do you see as the key trends for content marketing in 2014? James Carson, Director at Digital Factoid: More and better video is being... [Read more]

Ayaz Nanji says, “Marketers hoping that the rapid shift toward mobile devices will help simplify their email approaches during the holiday season may be disappointed, according to a recent report from Return Path. Global consumers appear to be engaging in more multi-screen rather than mobile-only email interactions this year, the analysis found.... [Read more]

Derrick VanDyke is known to many of our readers. He is the creator of several software products and training products. His specialty is software. He is a PHP programmer, but he no longer does his own programming. When he wants a new product, he designs it and hires another programmer to write the code... [Read more]