Quinn Whissen says, “Content marketing strategies can be intense. After all, there’s a lot riding on the plans that will guide all your efforts ranging from who to target, what type of content to create, what KPIs to measure, where to promote, how to distribute, how to segment your list, what numbers to hit… OK, STOP! Let’s take a big deep... [Read more]

Sheena White says, “It seems like Facebook can’t catch a break. The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t... [Read more]

Jonathan Long says, “Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly... [Read more]

Many YouTube courses online are created by people with little experience. Justin Sardi has been using paid traffic to build a stable, recurring business. He has taken everything he knows and created a course around it... [Read more]

Jason Abbruzzese says, “”Know thyself.” It is one of the Delphic maxims of ancient Greece, carved into the Temple of Apollo. It is sage advice but also a warning — one that Yahoo and its CEO Marissa Mayer still have not heeded. Is Yahoo a media company or a tech company? That’s the central question that has dogged the once-dominant... [Read more]

Ben Davis says, “What does 2016 have in store for SEO? The experts have already summed up 2015, let’s see what the crystal balls reveals for the year ahead. Moving towards the ‘no-search’ future Andrew Girdwood, media innovations director at DigitasLBi Mobile will overtake desktop, where it hasn’t already, in 2016 and that... [Read more]

Lindsay Kolowich says, “Every holiday season, it’s like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. While these campaigns can sometimes seem... [Read more]

Simon Harries is a Facebook marketer of considerable experience. He has uncovered a method for creating a large group of followers in Facebook without using any paid ads... [Read more]

Eli Schwartz says, “Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market. All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking, and I wanted to see if a survey... [Read more]

Michele Goetz says, “I’m not one to normally publicly gripe on a vendor, but a recent customer experience with an online purchase is a great example of why organizations can’t ignore data management investments. I have been a regular user of a note-taking app for several years. All my discussions with clients, vendors, and even notes... [Read more]

Jon Nastor says, “Creating effective content is hard. I don’t want to deter you from crafting content for your business, but you need to set goals for everything you create. Whether you produce content that is timely or evergreen, audio or text, knowing your goals will ensure you maximize the return on your time and resources invested in content... [Read more]

Matthew Neer reports that he makes good money in affiliate marketing, and he does it mostly on autopilot. In fact, he says that he earned over $400,000 last year, alone. He is hoping to grow it to over $1 Million this year. To scale it up to that size he needs help, so he is offering you an opportunity to share in this success, as his affiliate... [Read more]

Ruth Burr Reedy says, “There’s a lot of talk about branding in the search marketing industry of late, and there’s good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so... [Read more]

Megan Conley says, “Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course,... [Read more]

Jack Simpson says, “Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low. People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive. Delivery service has a huge impact on the... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say... [Read more]

Jimmy Rodela says, “If you are sick and tired of seeing your conversion rates at rock-bottom, then it’s high time that you learn from the expert marketers to turn things around. I reached out to 10 digital marketing experts to put together their best tips in improving a website’s conversion rate. These experts have been through the trenches... [Read more]

Paul Mandell says, “As we rush through our work during the year, it can be hard to focus on much other than hard data to tell us whether our staff is succeeding. Are productivity metrics improving? Have revenues increased? Have we met all our deadlines? Analysis of such information is a critical element of management. However, there are other... [Read more]

Scott Shane says, “The experts tell you that your business needs an online presence in today’s world. Without a website or apps, it’s hard to boost a small business’s visibility and brand or market to customers. But if you’re like many small business owners, you’re afraid to take the plunge. You’ve heard that almost all websites and... [Read more]

Matt McGee says, “WordPress has released version 4.4, the latest update to its uber-popular content management platform. The company says this release is named “Clifford” in tribute to jazz musician Clifford Brown. Much more importantly, WordPress 4.4 offers a couple of new features to make your website a little more mobile-friendly and potentially... [Read more]

Jeff Rajeck says, “Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day. One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship. As with every Digital Cream event, the Chatham House Rule applied,... [Read more]

Lindsay Kolowich says, “List posts, also called list-based posts or “listicles,” are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell... [Read more]

Antony Maina says, “If your small business regularly sells products via Google Shopping, a new reorganization of the company’s policies is on he way. Though the company insists the new policies are mostly a simplification of the way merchants currently do business. However, Google also insists those using the service do review the changes to... [Read more]

Becky Wu says, “The holiday season is a time when businesses can catch up on any slumps they’ve experienced throughout the year, and use the renewed attention of their customers to drive up seasonal sales. As brick-and-mortar shops begin to give way to an online presence where customers can reach out to make a purchase at the touch of a button,... [Read more]

Michael Frank says, “When photographer Benjamin Edwards wants to update his website, all he has to do is load a new picture onto his phone; drag it into his web host, The Grid; and voilà, the program loads it onto his home-page and rearranges and recolors the entire site to work with the new image. For his work on behalf of charities such as... [Read more]