Antony Maina says, “If your small business regularly sells products via Google Shopping, a new reorganization of the company’s policies is on he way. Though the company insists the new policies are mostly a simplification of the way merchants currently do business. However, Google also insists those using the service do review the changes to... [Read more]

Becky Wu says, “The holiday season is a time when businesses can catch up on any slumps they’ve experienced throughout the year, and use the renewed attention of their customers to drive up seasonal sales. As brick-and-mortar shops begin to give way to an online presence where customers can reach out to make a purchase at the touch of a button,... [Read more]

Michael Frank says, “When photographer Benjamin Edwards wants to update his website, all he has to do is load a new picture onto his phone; drag it into his web host, The Grid; and voilà, the program loads it onto his home-page and rearranges and recolors the entire site to work with the new image. For his work on behalf of charities such as... [Read more]

If you want to take advantage of the current craze for video, either with your own videos or with ones you curate from elsewhere, you need a design that is customized for displaying videos. Today at 10 AM EST, Tantan Hilyatana releases a brand new WordPress theme that makes it simple to build a video-intensive site. He calls the theme Elegant TubePress. This... [Read more]

Rory Schaff says, “Yes, you read that right. I said 700-day blog post shelf life. In the social media realm that’s ancient. Can you imagine tweeting about a blog post that was published in 2013? I want to cringe just thinking about it, but I can’t. Why? Because the numbers tell me not to. IZEA, a company that connects social media... [Read more]

IR team says, “The change is aimed at making the site more usable for less-frequent Twitter users. (Bloomberg)—Twitter Inc., which normally displays the most recent posts first, is experimenting with a new order that shows users the most relevant content first, like in Facebook Inc.’s news feed. The change is meant to make Twitter easier... [Read more]

Martin Beck says, “Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling since January and now sitting at 8 billion, according to CEO Mark Zuckerberg’s most recent announcement in November. Even critics’ arguments — that Facebook’s video metrics are suspect... [Read more]

Many YouTube courses online are created by people with little experience. Justin Sardi has been using paid traffic to build a stable, recurring business. He has taken everything he knows and created a course around it... [Read more]

Daniel Burstein says, “As much as 45 percent of what customers do every day is habitual. That is just one interesting piece of research we shared in Tuesday’s MarketingSherpa blog post, which was part one of my interview with Charles Duhigg, Pulitzer Prize-winning reporter for The New York Times and author of The Power of Habit: Why We Do What... [Read more]

Leslie Ye says, “Business emails: Easy to send, difficult to perfect. Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? Answer: Your subject line. Short and to the point, they either act as a tantalizing teaser or a reason... [Read more]

Jack Simpson says, “We recently published a round-up of all the biggest content marketing trends of 2015, according to our panel of experts. Now we’ve asked those same experts to go all Mystic Meg on us and predict what 2016 will bring, although I’m sure their approach was much more scientific than hers. Let’s take a look at some content... [Read more]

Simon Harries is a Facebook marketer of considerable experience. He has uncovered a method for creating a large group of followers in Facebook without using any paid ads... [Read more]

MOZ team says, “Presentations are so much better when your audience isn’t bored — when they’re engaged with what you’re saying, and attentive, and wowed. But what’s the secret formula to giving a great talk? Where do you start? In this week’s Whiteboard Friday, Rand will help you boost your presentations to the... [Read more]

Antony Maina says, “This year’s holiday season promises to be the strongest in five years with mobile eCommerce playing a bigger role than ever. A study by eMarketer, a research agency for insights on marketing in a digital world, projected a 5.7 percent increase in retail sales in November and December, reaching $886 billion. If that’s fulfilled,... [Read more]

Danny Wong says, “In sales, your customers are your toughest critics. Wary that they may be charmed into purchasing snake oil, they immediately put up their guard and find any excuse not to spend their hard-earned money. But smart entrepreneurs and salespeople find ways to build rapport with potential customers and then demonstrate the value... [Read more]

Matthew Neer reports that he makes good money in affiliate marketing, and he does it mostly on autopilot. In fact, he says that he earned over $400,000 last year, alone. He is hoping to grow it to over $1 Million this year. To scale it up to that size he needs help, so he is offering you an opportunity to share in this success, as his affiliate... [Read more]

Stefanie Flaxman says, “Let’s say you own a yoga studio in a town of yoga enthusiasts. It’s called Om Depot. You currently offer an equal number of Level 1, 2, and 3 classes every day. Monday through Thursday, your Level 2 and 3 classes sell out and you have to turn people away, but your Level 1 classes only have a few students. On Fridays,... [Read more]

Shannon Evans says, “SEO has so many moving pieces, it can be hard to keep up – especially when SEO isn’t your main duty. If you’re running a small business, that probably means you’re far more passionate about serving your customers than you are about competing in the never ending race that is SEO. SMBs might not have all the resources... [Read more]

Marketing Land team says, “Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next. On Tuesday, December 15, join Bob Ciccone and Chris Leet of Netbase in this webcast to... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say... [Read more]

Leslie Ye says, “Wouldn’t it be nice if we were all mind readers? You’d be able to take your prospect’s statements at face value, and you’d never have to worry that they weren’t being honest about their budget, timing, or anything else. They’d implicitly trust you too, because they could assess how forthcoming you were being about... [Read more]

John Kelly says, “The facts show that data analysis should be an easy sell. As discovered in a recent study, 89% of business leaders think big data will transform business as much as the internet did. In fact, 83% of those same enterprise leaders are now engaged in big data projects to gain an edge over their competition to deliver such benefits... [Read more]

David Koji says, “The benefits of guest blogging are long established and undeniable. After all, guest-writing for someone else’s blog is a surefire way to introduce your brand to a new audience, earn quality backlinks and establish yourself as an industry thought leader. Because of these benefits, businesses of all sizes should consider... [Read more]

Shubhomita Bose says, “In the last couple of years, the number of shoppers using mobile devices to make purchases during the holiday season has increased rapidly. If Facebook is to be believed, it promises to be no different this year. According to a Facebook IQ article, the percentage of online purchasers transacting on a mobile device will rise... [Read more]

Ginny Marvin says, “Google released updates to the Display Planner in AdWords on Thursday to show click and impression estimates based on the bid and budget an advertiser inputs. The estimates rely on current auction data and show projections over time. The Display Planner will also show how much of the budget entered is likely to be spent with... [Read more]

Sherry Gray says, “Once upon a time, Google guru Matt Cutts said “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop,” and the SEO community lost its collective mind. The discussion raged, with experts on both sides of the fence writing posts about the death – or not – of... [Read more]

Christie Garton says, “With $200 billion in buying power, it’s no wonder millennials have been the “holy grail” consumer for many brands. While millennials continue to be an important market for companies, a new purchasing powerhouse is demanding attention: Gen Z, the generation encompassing kids born between the mid 1990s and the present.... [Read more]

Eric Holmen says, “From Google’s Mobilegeddon to Facebook’s Hello, the tech giants have made one thing clear to brands: If you’re not prioritizing mobile, you’re falling behind. Today, there are 2.8 billion Internet users; meanwhile, mobile phone users have reached 5.2 billion—an impressive 73% of the world’s population. As... [Read more]