IM NewsWatch, December 12, 2013 - ‘Optimising PPC landing pages for Christmas – Econsultancy' and much more...

December 12th, 2013 at 2:41 am EST

IM NewsWatch

Thursday, December 12, 2013

‘A 5-Minute Plan for Mastering LinkedIn Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”A 5-Minute Plan for Mastering LinkedIn Marketing”. Corey Eridon says, “I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves. I guess... [Read more]

‘Twitter Lets Advertisers Target Based on ‘Broad Match’ Keywords’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Lets Advertisers Target Based on ‘Broad Match’ Keywords”. Todd Wasserman says, “Evolving its ad targeting further, Twitter announced Wednesday that it is letting advertisers target based on “broad match” keywords, that is, two words that are linked to express... [Read more]

‘Forget the content marketing backlash, it’s still a valuable tactic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Forget the content marketing backlash, it’s still a valuable tactic”. Graham Charlton says, “There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing. However, though the backlash is understandable, this does not mean that content... [Read more]

Want to dominate the search engines? Grab this Free Report #ad

Today, Sean Donahoe is making available a free report called The Backlink QuickStrike Report to promote his new product  Backlink Commando, which he releases later today. It’s a substantial 37-page report that will give you a lot of tips for beneficial backlinking. And it’s free here: The Backlink QuickStrike Report. Once you have read... [Read more]

‘Google+ Sign-In Changes Could Appeal To More Developers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google+ Sign-In Changes Could Appeal To More Developers”. Selena Larson says, “It appears Google is making some concessions for developers who are not keen on forcing their users to have a Google+ account to use their apps. Google+ Sign-In now supports all Google account types, including Google... [Read more]

‘7 Reasons Your LinkedIn Profile is a Hot Mess’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Reasons Your LinkedIn Profile is a Hot Mess?. Baer says, “In the age of personal brand marketing, it’s just not okay to let your LinkedIn profile sit collecting Internet dust until you’re ready to look for your next job. If your profile isn’t current, or if it communicates... [Read more]

‘Simplify Your Inbound Marketing Process: Focus on Content Assets’ – MOZ Blog

The latest MOZ blog post is titled “Simplify Your Inbound Marketing Process: Focus on Content Assets”. Jason Acidre says, “Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I’ll show you how it worked for me”. Simplify Your Inbound... [Read more]

Optimized Local Website Builder: tools for the consultant #ad

Matt Bush has created a new toolkit (with complete training to back it up) to help you create attractive, direct response websites for local businesses in record time. He calls his toolkit Optimized Local Website Builder. Bush has designed a new WordPress template that specifically targets the local businesses who know they need a website.to help them... [Read more]

‘3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “3 Ways the Magic of Dr. Seuss Can Help You Create Unforgettable Copy”. Amy Harrison says, “Great copywriters hook readers in word by word, line by line. Like renowned fiction writers, even children’s book writers, great copywriters know how to make content so addictive, it’s nearly... [Read more]

‘How Consumers Are Shopping For The 2013 Holidays’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How Consumers Are Shopping For The 2013 Holidays”. Amanda Gagnon says, “Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers... [Read more]

‘Customer-centric Marketing: Adding fun to B2B’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Customer-centric Marketing: Adding fun to B2B”. Allison Banko says, “ B2Cs seem to have all the freedom when it comes to concocting entertaining marketing campaigns. But who says B2Bs can’t get in on the fun, too? No matter your product, service or market, creativity can produce... [Read more]

Genesis Labs Grand Opening Underway #ad

Andy Jenkins and Mike Filsaime just announced the grand opening of their new internet marketing training group, Genesis Labs. During this grand opening you have options to: 1. Try a membership with all the privileges (including hundreds of hours of content) for just $1 or 2. Save, long-term, by waiving the trial while saving over 60% and getting Video... [Read more]

’7 Common (and Dangerous) Misconceptions About SEO’ – HubSpot

The latest article on HubSpot blog is titled ”7 Common (and Dangerous) Misconceptions About SEO”. Meghan Keaney Anderson says, “With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search... [Read more]

‘Pinterest Rolls Out New iPad App for iOS 7’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Pinterest Rolls Out New iPad App for iOS 7″. Kurt Wagner says, “Pinterest released a new version of its iPad app for iOS 7 on Wednesday.The new app has a few new features, including a new permanent menu across the bottom of the screen that makes the app easier to navigate. The previous version... [Read more]

‘Nine of the best examples of content marketing from 2013′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Nine of the best examples of content marketing from 2013″. Graham Charlton says, “While there has been a slight backlash around content marketing, I think mainly due to the hype, brands in general have upped their game this year, and there are some great examples around. i’ve... [Read more]

YouTube Annihilation: Get your YouTube videos ranked so you can profit #ad

Videos can do a lot to promote a marketing campaign if: 1. They are found by people interested in your topic and 2. They have useful information, presented with style. YouTube Annihilation techniques have been used to create videos and then rank them on Google’s page 1 for “How to lose weight”, and other weight loss keywords. Don’t... [Read more]

‘4 Lessons From a Year of MozCast Data’ – MOZ Blog

The latest MOZ blog post is titled “4 Lessons From a Year of MozCast Data”. Ben Morel says, “I wanted to take a big step back and analyse the cumulative effects of Google’s updates. To do that, I asked four questions and analysed a year of MozCast data to find the answers”. 4 Lessons From a Year of MozCast Data MOZ Blog  [Read more]

Final Reminder- ‘Key Digital Trends for 2014′ eMarketer Webinar 1.00 pm EST

This is our last chance to tell you about eMarketer’s webinar featuring Noah Elkin on Thursday, December 12 at 1.00 pm EST. The topic of the webinar is “Key Digital Trends for 2014″. eMarketer team says, “To get you ready for the upcoming year, eMarketer’s Noah Elkin will cover a variety of topics including the challenges... [Read more]

’17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice’ – HubSpot

The latest article on HubSpot blog is titled ”17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice”. Ginny Soskey says, “All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your... [Read more]

FunnelKit: The new leader among marketing page builders #ad

IM NewsWatch has been reporting on the video training available from Emka Strimatis on building squeeze pages. Today he announces his new WordPress plugin to assist you in creating not only squeeze pages (also called lead capture pages), but also sales pages, webinar registration pages, thank you pages, download pages and more. To earn a living from... [Read more]

‘Facebook Will Join S&P 500 on Dec. 20’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Will Join S&P 500 on Dec. 20″. Seth Fiegerman says, “It looks like Facebook will end the year on a high note.Facebook will join the Standard and Poor’s 100 and 500, blue chip indices that serve as a benchmark for the economy, on Dec. 20. The news, which was announced by... [Read more]

‘Optimising PPC landing pages for Christmas’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Optimising PPC landing pages for Christmas”. Christopher Ratcliff says, “During the run-up to Christmas, which companies are bidding on paid search terms for the most popular products, and which have the most effective landing pages? I took a look at paid search in my beginner’s... [Read more]

‘New: The MozCast Feature Graph – Tracking Google’s Landscape’ – MOZ Blog

The latest MOZ blog post is titled “New: The MozCast Feature Graph – Tracking Google’s Landscape”. Dr. Peter J. Meyers says, “I’m pleased to announce the MozCast Feature Graph, a three-in-one tool tracking changes to Google’s SERP features. The Feature Graph tracks the presence of features, 30-day histories, and lets you... [Read more]

Social Mini Store: Sell anything inside Facebook #ad

Anything that complies with their terms and conditions, of course. The point is that now you can build a store inside Facebook, and do it easily without technical skills. Product developer, Karthik Ramani has created Social Mini Store Pro to make even beginners into Facebook marketers. With this new software, you can create an attractive, professional landing... [Read more]

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