Pamella Neely says, “We’re in the busiest shopping days of the year. Our inboxes are flooded with offers. Marketers everywhere are pushing to get as many sales as possible from their email list during these weeks. That often leads to a little pushback from subscribers. If you’ve seen a spike in unsubscribes in the last week, there’s probably... [Read more]

Nate Elliott says, “Every week I get calls from Forrester clients asking how they can measure engagement on Facebook and Twitter. And every time, I tell these marketers the same thing: You must stop measuring social engagement. I understand that it’s hard to measure social success: Marketers tell us measurement is their single biggest social... [Read more]

Ginny Soskey says, “Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you’re often feeling constrained by that 140 character limit. There’s actually a way around that character limit — and it can help you increase your conversion rates. Think that’s too good to be true? It’s... [Read more]

Derrick VanDyke is known to many of our readers. He is the creator of several software products and training products. His specialty is software. He is a PHP programmer, but he no longer does his own programming. When he wants a new product, he designs it and hires another programmer to write the code. This outsourcing lets him create more products... [Read more]

Ginny Marvin says, “Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are now rolling out of beta. Engagement ads launched on display last month. App install ads are already available on search as well. A Google study... [Read more]

Neil Rosen says, “We all know that a steady stream of leads is an essential ingredient in keeping a business afloat—but coming up with original and effective ways to attract and convert qualified leads is easier said than done. And, especially in this new age of the self-directed buyer, marketers need to constantly deliver innovative, unique... [Read more]

Lauren Orsini says, “Nine short months after the image-sharing site hit the 200 million user milestone, Instagram reports it now has 300 million users. “Over the past four years, what began as two friends with a dream has grown into a global community that shares more than 70 million photos and videos each day,” the social network’s blog post... [Read more]

My Video Pal v.3 allows you to create professional animated videos that will grab your viewer’s attention and make them listen to what you have to say by using software that you probably have it on your computer right now. If you have always thought that video is something that is so complicated to create that you must hire someone to make your... [Read more]

Jason Abbruzzese says, “Facebook is already the most important platform for online publishers. Now, the social network also wants to be the favorite. Facebook launched a new set of publisher tools on Wednesday that provide greater ability to target posts and promote timely content, as well as greater automation. The move comes at a time when publishers... [Read more]

Christopher Ratcliff says, “This was going to be a rigorous test of another specific UK fashion retailer’s paid search strategy, through to landing page and eventually checkout. Essentially a complete ecommerce journey from the customer’s point of view. But then I was bombarded with LED festooned Christmas tree jumpers, wool sweaters featuring... [Read more]

Rick Whittington says, “Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget. 1) Test new versions for low performing calls to action. Estimated cost: $50 per call to action Sort calls to action by click... [Read more]

Jay Venka and Aravindh Sridhar have new automation software that every Facebook marketer will be interested in. Comment Maximiser will interact with your fans, keep them engaged, active and sharing. And that’s important. When you keep people who like your Facebook pages engaged, they’re more responsive and they buy more of your offers. When... [Read more]

Erin Hogg says, “Sherpas are renowned for their skills in mountaineering — ascending mountains and conquering the toughest conditions in the world. Sherpa Software (no relation to MarketingSherpa) faced a mountainous challenge in content production for lead generation. Leveraging blog microsites to display their content across multiple sites, the... [Read more]

Rob Walling says, “Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops. It seems that every other week a new study cites an overwhelming number of people who read emails on their mobile devices — 51 percent according... [Read more]

Richard Baxter says, “As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on my MozCon 2014 presentation,... [Read more]

The brand new InstaBuilder 2.0 is a "no tech skills needed" online marketer's answer to the toughest site building problems... [Read more]

The StrongView team says, “Understanding and quickly responding to consumers’ constantly changing needs is the new challenge for marketers. Join StrongView’s Katrina Conn, VP of Marketing Services, as she explains just what contextual messaging is and how leading marketers are leveraging customer context to transform run-of-the-mill marketing... [Read more]

Ginny Marvin says, “Google’s newly responsive Lightbox ads units that the company introduced back in September as part of a larger mobile display ad push, are now available to all advertisers through AdWords. Google revamped the interactive ad format ads to run on mobile devices as well as desktop. The ads incorporate advertiser assets from... [Read more]

Eric Murphy says, “Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment — media outlets. Sitting at the intersection... [Read more]

At 11 AM EST, the most flexible optin form builder we have ever seen will go on a year-end special sale. It's called OptinSkin, and IM NewsWatch is using it on every page... [Read more]

Verónica Maria Jarski says, “Captivating blog post images can help keep your visitors from straying from your site. Check out these tips for choosing the right images and avoiding copyright issues. “The quality of your images reflects the quality of your blog, so when choosing images, make sure you look for ones that are high quality,”... [Read more]

Karissa Bell says, “Google’s Hangouts app just got smarter. The search giant updated Hangouts on Wednesday with a new feature that allows you to share your location within conversations. It also added stickers, video filters, timestamps and better integration with your phone’s contacts. Typing “Where are you?” (or other variations)... [Read more]

Jason Abbruzzese says, “Mobile advertising will account for the vast majority of growth in the global ad market in the next four years, according to a report released by eMarketer. A new projection highlights the importance of digital devices in the world’s advertising industry, the growth of which is projected to come primarily through mobile... [Read more]

Wyatt Jozwowski has released AuthoritySnap and for today only, he is offering a special introductory price. Jozwowski has found a "loophole" that Google intentionally provides. And  Jozwowski takes full advantage of it... [Read more]