Seth Rand says, “Well, 2016 is quickly approaching. It’s time to assess what happened in the online world in 2015. We need to start looking towards the trends that we can expect to see in the coming year. Without further ado, here are my predictions for the dominating search engines, changes in mobile traffic, and the forecasted trends... [Read more]

Aaron Orendorff says, “Know, like and trust: Those three little words are easily the most quoted formula in the world of sales, marketing, and leadership. They’re also the most difficult to get right. Why? Because even though Facebook and now Twitter have forever enshrined the second of those three words — “Like” — into our... [Read more]

Bobby Fan says, “In an advertising and content-cluttered digital landscape, how can a marketing professional cut through the noise? In my experience as the director of marketing for a global Fortune 500 company, the answer is easy to identify yet challenging to achieve: connect with the customer. Why do I include “easy” and “challenging”... [Read more]

Simon Harries is a Facebook marketer of considerable experience. He has uncovered a method for creating a large group of followers in Facebook without using any paid ads. Along with Manny Hanif and Declan Mc, he has developed training and software that will assist you in following his example to get your own group of followers. They call it Total FB... [Read more]

Martin Beck says, “Facebook is adjusting its advertising policies for Instant Articles, after publishers complained that they were having trouble generating enough revenue from the content posted with the new feature. The social network will now allow publishers to serve more ads within articles and to sell Facebook-only campaigns, the Wall Street... [Read more]

Kristen Dunleavy says, “Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these subject line types on your next email and... [Read more]

Pamela Vaughan says, “A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot’s Marketing Blog — people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We’re crazy, right? We must be crazy.... [Read more]

Beginning marketers often start with affiliate marketing. It makes sense.  You don't need a product of your own, and you get to take advantage of the work an established business has done... [Read more]

Daniel Burstein says, “Let’s pretend for a second you are an alien from outer space studying economics. You’re presented with these two options: Option A: People can make a cup of coffee for 16 to 18 cents in the comfort of their home. Option B: They can haul themselves out of bed earlier, stop at Starbucks and pay two … three … four... [Read more]

Jack Simpson says, “It’s almost the end of the year and it’s safe to say the massive C-word isn’t going away any time soon. That’s right, I’m talking about content. There’s no doubt that content marketing will continue to feature heavily in marketers’ lives next year, but let’s take a look at some of the biggest trends within... [Read more]

Philip Masterson says, “Disney Pixar’s “Inside Out” is a classic that entertains children and adults alike. The movie provides a unique perspective on the importance of memories and the vital role that emotions play. The sophisticated handling of themes keeps even adults enthralled throughout the film. “Inside Out”... [Read more]

Neil Napier and Justin Sardi have released their second training video on using YouTube ads to build your traffic and conversions for your online business.  This new video shows you a step-by-step method to increase your traffic to your site by using re-targeting... [Read more]

Greg Wise says, “With Black Friday totals down from last year, according to a survey by Nielsen, and total sales for the day slipping more and more each year, is it safe to say that the biggest shopping day of the year is losing its luster? Sure, Black Friday sales topped out at around $10.4 billion, but that’s down almost 10% from last year’s... [Read more]

Greg Sterling says, “This morning, Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open-source effort with a range of publishers on October 7 this year. Some see AMP as Google’s answer to Facebook Instant Articles and Apple News. The primary objective of AMP... [Read more]

Simon Crafts says, “Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating. As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever... [Read more]

Matthew Neer reports that he makes good money in affiliate marketing, and he does it mostly on autopilot. In fact, he says that he earned over $400,000 last year, alone. He is hoping to grow it to over $1 Million this year. To scale it up to that size he needs help, so he is offering you an opportunity to share in this success, as his affiliate. When... [Read more]

Christopher Jan Benitez says, “Content marketing is a pillar on which your successful online business will stand on. While SEO and social media are tactics that will help drive more leads and customers, both require content to make your customer acquisition campaign work. In this post at Content Marketing Institute, defines content marketing as... [Read more]

Megan Conley says, “When I joined my agency, I had dealt with analytics before, as anyone in marketing and communications has, but I’d never been exposed to such an advanced level. Growing up, my father used to tell me stories of his pilot training in the Air Force where his trainer would wake him up in the middle of the night and ask him to... [Read more]

Ayaz Nanji says, “Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor’s sales team, according to a recent report from the CEB Marketing Leadership Council and Google. The report was based on data from a survey of more than 1,500 decision-making customers of 22 large... [Read more]

For successful marketing in the crowded Internet, your sites need to look fresh, with an up-to-date style, appropriate for 2016. Your visitors need to understand that you are a savvy marketer and pay more attention to what you say... [Read more]

Mark Patron says, “Most organisations have well-defined business and IT strategies. With data becoming key to business success, a coherent data strategy is now also important. At the Festival of Marketing the Econsultancy Digital Transformation team met with a number of marketers, and it became clear that many businesses are struggling to develop... [Read more]

Greg Sterling says, “In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The reason the Alibaba spinoff was scrapped was uncertainty over tax liability. Originally, Yahoo thought the Aabaco (Alibaba + Yahoo Small Business)... [Read more]

Monica Monteasa says, “Webinars have become a must-have marketing tactic for many business owners over the years. And it’s obvious why: they’re great for raising brand awareness and educating your audience in an interactive way. But did you know that webinars can also help you grow your email list? If not, you’ll definitely want to check... [Read more]

Martin Zwilling says, “Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they trust via social media.... [Read more]

Tyler Lessard says, “We marketers love our trends, and these days there are plenty to choose from: marketing clouds, account-based marketing, predictive analytics—the list goes on. But few trends had as big a 2015 as video marketing. Some 96% of B2B marketers are now using video, according to a recent study by the Web Video Marketing Council.... [Read more]

Martin Beck says, “Pinterest today announced the acquisition of two startups — The Hunt and Pext — that it says will boost its mobile shopping, ad tech and image indexing technologies. The Hunt is a two-year-old mobile shopping and discovery platform, that enables users to search for products they want to buy based on images they find on... [Read more]