Sujan Patel says, “When you want to get your content in front of new readers, tapping into the dozens of targeted platforms on social media is an obvious choice. Whether you share a blog post on Facebook or an infographic on Twitter, social media outlets boast millions of users. These established, engaged audiences give you a chance to not only... [Read more]

Matt Linder says, “Through the morning, Cyber Monday online sales rose 14% year over year. The holiday shopping season is off to a lucrative start for online retailers. Data from IBM shows that online sales grew 25.2% year over year during the four-day Thanksgiving weekend, traditionally the kickoff to the holiday shopping season. On Cyber Monday,... [Read more]

Nadya Khoja says, “How often do you spend hours upon hours trying to think of the next great idea for a blog post? Do you ever come up with something that seems so exceptional, however, the moment you take a second glance, it seems sub-par at best? There are thousands of articles floating around on the web that attempt to sell individuals on the... [Read more]

Graphic designer, Tantan Hilyatana, has just released a major collection of vector graphics he calls Vector Freak. Look at the range of graphics you will get: • Superhero Vectors • Business Female Vectors • Business Male Vectors • Scientist Vectors • Chef Vectors • Running Bear Vectors • Octopus Vectors • Moose... [Read more]

Sujan Patel says, “Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition. So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools, of course. Here are 11 marketing... [Read more]

Aleh Barysevich says, “Get ready for a new year of changes to Google’s algorithms—and your SEO strategy. The following five trends, distilled from a guide published on the Link-Assistant.com blog, will undoubtedly be buzzed about next year. 1. Dark Traffic It’s not news that an immense amount of traffic is flowing to websites from... [Read more]

Pamela Parker says, “Americans are getting more serious about their online holiday shopping as Black Friday approaches. According to aggregate e-commerce figures from HookLogic, which runs an ad network on retail sites like Walmart, Target, Best Buy and Macy’s, traffic to product pages was up 53 percent in the week beginning Monday, November... [Read more]

There are a number of well-known eCommerce platforms. Perhaps Shopify is the best known, but there are also BigCommerce, Volusion, Spark Pay, CoreCommerce and others... [Read more]

John Fetto says, “According to our research, 99.8 percent of online Americans say that the Internet is the first place they look for information on one or more topics. As a result, our web browsers and search engines know us better than just about anyone. They know our aspirations, desires, fears, wants and needs. Given this fundamental shift... [Read more]

Patricio Robles says, “On Thanksgiving and Black Friday, while many companies were working to lure customers in with hefty discounts, one company decided to ask customers to give it money in exchange for nothing at all. Cards Against Humanity, maker of politically incorrect playing cards, ultimately convinced nearly 12,500 people to literally... [Read more]

Sonia Simone says, “Sometimes content marketers forget that content isn’t only a game for wordsmiths. In fact, there’s a thriving community of visual content creators who have built robust businesses around what they do. And one of the most scaleable ways to do that is to craft high-quality premium WordPress themes. But there’s a lot more... [Read more]

Having your own product with your own name on it does a lot to build your credibility. Authors and product creators are seen as experts, and experts are paid better than the average person... [Read more]

Craig Bradford says, “Well-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don’t have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it’s possible to do top-level persona research very quickly. I’ve built a Python script that can help you answer... [Read more]

Greg Sterling says, “Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before Thanksgiving. There has also been a shift of some in-store shopping to online (and mobile). According... [Read more]

Kayla Wainwright says, “Online shopping is a favorite hobby of mine, mainly due to the convenience factor. Recently, I was shopping online for a new coffee table and found myself with a dilemma. I found a website that had a great assortment of coffee tables: different sizes, shapes and every color you could think of. They had it all. After navigating... [Read more]

If your YouTube video isn't viewed, it won't be of much use to your business. That's why so many marketers work hard at building up their count of views... [Read more]

Anna Francis says, “A lot goes into creating that perfect piece of content. With so many brands now recognising the importance of producing regular, fresh, and high quality content though, it can sometimes feel like you’re simply churning out great work that gets forgotten the very next day. So what’s the solution? Instead of focusing on... [Read more]

Jonha Revesencio says, “LinkedIn Groups are probably the most powerful aspect of LinkedIn when it comes to marketing. A recent survey found that it’s the site users’ number one favorite feature. Since it was launched in 2004, LinkedIn has become home to more than two million groups for professionals. According to this business-oriented... [Read more]

Martin Beck says, “Did Google just take aim at Pinterest? The search giant announced a new photo bookmarking feature within mobile versions of Google Images with a description that sounds very similar to a certain digital scrapbooking site: The perfect image of your next big adventure, knitting project or style-changing haircut is bound to exist... [Read more]

A brand new WordPress review theme called 'Intensivo' has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores... [Read more]

Zak Stambor says, “Email accounted for 25.1% of e-commerce sales referrals on Black Friday, says one report, while another finds that marketing emails drove 25% more online sales over the weekend than they did a year ago. Email marketing may not be flashy, but the channel drove a significant share of e-commerce orders over the holiday weekend... [Read more]

Rebekah Iliff says, “Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names — TOMS, Warby Parker and Ten Thousand Villages, just to name a few. From donating product or a portion of sales to establishing fair wages for factory workers,... [Read more]

Jack Simpson says, ““Those who fail to learn from history are doomed to repeat it.” That is the saying that springs to mind when I see marketers dismissing Snapchat as a significant channel. Presumably they’re the same people who realised social media was a good idea five years later than their competitors. But when it comes to Snapchat’s... [Read more]

Robert Stroud says, “Amazon Web Services is rapidly growing Since I joined Forrester 2 months ago, we have seen multiple announcements from public cloud providers. Amazon Web Services (AWS) numbers are now available. As reported by The Motley Fool, “at the RE:Invent conference a company representative disclosed “AWS is now on pace for a... [Read more]

Stefanie Flaxman says, “The concept of style has multiple layers of meanings, and this week’s Copyblogger Collection contains multiple layers of insights. At first glance, the following is a series of three handpicked content marketinglessons that will show you: How to tell a meaningful marketing story How to optimize every blog post you write How... [Read more]

Patricio Robles says, “The holiday shopping season is one of the marketing world’s annual highlights, but for many non-retailers, the last two months of the year are nothing more than business as usual. Even so, the billions of dollars that retailers pour into marketing during this period can complicate matters for non-retail brands. How... [Read more]