Melih Oztalay says, “Google has introduced an important new advertising option. As part of Google’s AdWords features of ad extensions, dynamic sitelinks are now available to all businesses at no additional charge. Sitelinks help people reach a page on your site by clicking to the very page directly from your ad, with a single click. I addressed... [Read more]

Chuck Sharp says, “Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people. Google+ seeks to... [Read more]

Adam Hansen says, “The SEO and online marketing tactics that we discuss on this blog can be used for much more than making your own websites and running your own affiliate campaigns. Applying your skill set to SEO consulting can not only make you a lot of money — it will also help you diversify your income stream and protect your business. Even... [Read more]

When things go wrong for a customer, they most want your attention and caring. How you respond to their help requests can make the difference between losing a sale and making a customer for life. Andrew Hunter has built Sonic Reply to assure that you can promptly and efficiently address problems customers care about most. When you handle the customer... [Read more]

Ryan Skinner says, “An agency head told me how he was on a call between the European head of marketing for a US brand and that brand’s board of directors. The chairman asked the marketing honcho, “How is the European market?” The marketer answered, “There isn’t one.” Awkward silence. “That is, there is no European market. There... [Read more]

Selena Larson says, “You’ll now see fewer spammy applications begging you for Facebook Likes. On Thursday, Facebook made some changes to itsPlatform Policies that will stop app creators from asking users to Like their page in order to view special videos, win prizes, or get other giveaways. First reported by The Next Web, this policy change means... [Read more]

Alex Sobal says, “Do you ever get frustrated by the lack of organic analytics available for your Twitter account? Sure you can track follower growth, retweets and favorites, and even the number of clicks each Tweet receives using a social monitoring tool, but that only scratches the surface as far as everything marketers want to know – especially... [Read more]

This is the latest version of Arbitrage Underdog, released a year ago. Arbitrage Underdog Reloaded is the only software of its kind. It pulls service requests directly from Craigslist (and, in this newest version, it also searches several other sites). By scouring these databases of people looking for help in some technical jobs, it produces hot leads... [Read more]

Pete Prestipino says, “WordPress version 3.9.2 was released this week and it is recommended that you install the security update now as your site may be vulnerable to DOS attacks. According to WordPress, this release fixes a possible denial of service issue in PHP’s XML processing, reported by Nir Goldshlager of the Salesforce.com Product... [Read more]

Seth Fiegerman says, “Bart Stein may not be a household name, but if you follow tech news, there’s a good chance you’ve seen his face before. In October 2012, Stamped, a mobile recommendations app that Stein cofounded, wasacquired by Yahoo. It marked the first acquisition by the Internet giant under Marissa Mayer, who had taken over... [Read more]

Linus Gregoriadis says, “The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities. The infographic below provides a glimpse of some of the key data points and trends covered in the report which... [Read more]

Billy D just released his latest training, designed to grow all parts of your business: 9 Sneaky Traffic, Leads & Profit Tricks. When you invest in this training you will: • Learn one of the cheapest sources of traffic you can use right away to starting building your list. • Receive Billy’s secret Rolodex of solo ad vendors that... [Read more]

Collins Says, “I strive for inbox zero on a regular basis, and it’s more challenging at some times than others. When I am about to go on the road, I go into overdrive to try and clean out my inbox, and I largely use the system from Getting Things Done by David Allen. But it’s still an ongoing challenge with the volume of email I have coming... [Read more]

Kristen Dunleavy says, “Are your customers happy? As a small business owner, you know how complicated this question can be. You also know that happy customers drive referrals, and that referrals are the lifeblood of your business. Before your customers can begin singing your praises to others, you need to give those existing business relationships... [Read more]

Eric Enge says, “It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate... [Read more]

Dan Kennedy has just launched his Make Them Buy Now System and Toolkit . In preparation for the launch, Kennedy released his first Make Them Buy training video with remarkable underground content, and it is still available. As Kennedy always does, he, along with his partner, Dave Dee, has created a video with some incredible insights you won’t... [Read more]

Kim Celestre says, “Chances are, you’ve recently visited a brand’s webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand’s products. Today, media galleries are all the rage as marketers attempt to capture the priceless content their audiences are generating... [Read more]

Lindsay Kolowich says, “Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore? In an overcrowded market where everyone has the power... [Read more]

Pete Prestipino says, “Bing is streamlining the results provided for technical searches, making some not-so-minor adjustments to improve the engine’s search experience for developers, programmers and software engineers. Over the past year, the search engine has been working to develop a more “natural way” for users to address... [Read more]

You probably know they power of webinars as a sales tool. When you can demonstrate your product, answer live questions and talk personally to potential buyers, you make more sales. But first, you need to be able to plan, schedule and deliver your webinar; then, follow-up with those who attend. This necessary webinar support capability is the reason... [Read more]

Selena Larson says, “Whenever I see something on Pinterest that reminds me of a friend, I immediately want to share it. Usually I’ll share it on my friend’s Facebook wall, or text a link to the post—emailing just seems rather clunky. I don’t want to repin a friend’s style on my board, and sometimes it’s too personal to share publicly. That’s... [Read more]

Pamella Neely says, “Headlines make or break a piece of content. They are so critical to the success of a piece that it is common for master copywriters to spend as much time on their headline and opening paragraph as they do on the rest of their copy. Why do they do this? Because if the headline doesn’t grab your audience, nothing else about... [Read more]

Amy Rodgers says, “Organisations are much more likely to have some sort of strategy in place this year for ‘integrating mobile into broader marketing campaigns’. However, the focus on mobile (and integration of mobile) is still small when compared with the opportunity, according to a new report from Econsultancy and Oracle Marketing Cloud. The Cross-Channel... [Read more]

It’s hard to get links from authority sites, especially links from sites run by governmental and educational organizations. But when you do, these links can create powerful improvements in your site’s rank David Henry has created Comment Commander Pro software to help you find these links and other high authority links easily. This software... [Read more]