Thursday, August 8, 2013

The latest article on ‘MarketingProfs’ is titled “Digital Marketers on Twitter: What They Share, Whom They Retweet”. Ayaz Nanji says, “Digital marketers share links to mainstream media sources on Twitter more than any other type of content, according to a recent report by Leadtail and NetBase. Almost half (45%) of tweets from digital... [Read more]

HubSpot has released a free ebook titled “A Practical Guide to Building a Killer Content Strategy”. The HubSpot team says, “No matter what each business day or week brings, there’s one thing on every inbound marketer’s to-do list: creating new content. But not just any content will do. You need to create relevant, valuable... [Read more]

The latest article on ‘Business 2 Community’ is titled “How Facebook’s News Feed Changes Affect Businesses & Marketers”. The Wishpond Blog team says, “Facebook’s Edgerank (ranking) algorithm, which determines which posts show up in a person’s News Feed, is a beast constantly trying to be tamed by businesses and software... [Read more]

Amber Jalink is a novelist with 9 published novels who is also a systematic writer. One thing she has noticed is that outlining the plot in advance in detail speeds up the process dramatically, and helps avoid the dreaded writer’s block. So, she creates many plot outlines (over 155 and counting) and turns some of them into actual novels. She... [Read more]

Shawn Collins’ latest blog post is titled “Affiliate Summit East 2013 Passes on eBay”. Collins Says, “Affiliate Summit East 2013 is sold out and the auctions for registrations are starting to pop up on eBay. If you are interested in passes listed on eBay, please be sure to contact Affiliate Summit to confirm that the pass can be transferred. All... [Read more]

The latest article on ‘MarketingProfs’ is titled “The Best Content Ideas Come From Customers’ Nightmares”. Barry Feldman says, “Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go… venturing into some scary territory: the human psyche. Who knows what we’ll find. It could be... [Read more]

The latest article on Business Insider is titled ”Facebook Will Now Punish You For Being Boring”. Jim Edwards says, “Facebook’s change to its news feed will be scrutinized closely and anxiously by advertisers, especially those who have brand pages with thousands or millions of followers. The new change effectively puts an... [Read more]

Google has made it quite clear that the quality of your links matters a whole lot more than the quantity. WArrior Faraaz has just released Untapped Authority Backlinks to help you find and benefit from authority sites that are willing to favor you with links. And he is specifically looking for authority sites that people aren’t yet overrunning... [Read more]

The latest article on ‘The Forrester Blog’ is titled “How to Measure Your Social Media Efforts in China: Which Stage Are You at?”. Xiaofeng Wang says, “Are marketers in China measuring social media properly? Our data says NO. Marketers, if you are wondering at which stage you are for social media measurement and how you should improve... [Read more]

This is our last chance to tell you about MarketingProfs’ seminar with Jayson DeMers on Thursday, August 8 at 12.00 pm ET. The topic of the seminar is “SEO in 2013—Current Trends and Future Predictions”. MarketingProfs team says, “SEO is a quickly evolving field; in just the past two years, we’ve seen the entire industry... [Read more]

The latest article on HubSpot blog is titled ”Let’s Get Personal: Why We Need to Market to Individuals, Not Audiences”. Ranjan Roy says, ““Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber’s past viewing.” That’s what I... [Read more]

Ben Gordon has announced, but won’t release for a few more days, software that many marketers will find exciting.  [Read more]

The latest post on ‘Mashable’ is titled “Join Our Twitter Chat for Back-to-School Tips and Tricks”. Danielle Odiamar says, “Get ready for back-to-school season with our Twitter chat. Whether you’re a parent, a student heading off to school or just looking to keep your mind sharp, this chat will offer useful tips and suggest... [Read more]

The latest ‘Econsultancy’ blog post is titled “14 brands that increased conversion rates via responsive design”. Chris Lake says, “Every month more than 100,000 people visit Econsultancy using a mobile device, but we’re yet to launch a responsive site. This isn’t because we don’t want to make the user experience... [Read more]

The latest article on ‘Business 2 Community’ is titled “A Little Zen Will Help You Get Started With Web Marketing”. Aaron Houghton says, “Where should I start? How should I start? These are probably the two most intimidating questions – responsible for thousands of businesses who aren’t getting their fair share of web marketing... [Read more]

Bryan Winters has had his ups and downs in marketing. When he discovered how to create over $10,000 in a day, it was definitely and “up” day. He has put his blueprint for this process into  [Read more]

The latest article on ’Marketing Land’ is titled “Social Saturation: 72% Of Online American Adults Now Use Social Networking Sites”. Greg Finn says, “As of this May, nearly three out of every four online Americans used social networking sites according to new research from Pew Internet. This number jumped 7.5% from late... [Read more]

The latest article on HubSpot blog is titled ”What Is a Landing Page? [FAQs]“. Corey Eridon says, “You know how we talk about using your blog to answer common questions that your leads and customers have? And sometimes even popping on over to Sales and Customer Service and asking them, “Hey, what kinds of questions do you get... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “What Good Memoir Can Teach You About Good Copywriting”. Jeff Goins says, “What does David Sedaris know about writing that most of us don’t? What can Anne Lamott do that your traditional copywriter can’t? How about entertain and engage an audience, then lead them to action? How about... [Read more]

Walt Bayliss created a WordPress plugin a year or so ago that improved the SEO performance of sites that took advantage of its rich SEO features. Now he has just released version 2 of his tool, Keyword Cashlinks Plugin. This plugin adds cross-linking from one of your pages to another. When done right, these links create a subgroup within your content (also... [Read more]

The latest article on Business Insider is titled ”These Secrets Will Improve Your Mobile Ads’ Click-Through Rates”. Laura Stampler says, “Jumptap teamed up with Dynamic Logic and Celtra analyzed thousands of mobile ads to determine what small details make a mobile campaigns work, and what makes them flop. Everything from the... [Read more]

The latest article on ’Marketing Land’ is titled “The Analytics Platform Wars & What They Mean To A CMO”. Corey Koberg says, ““Should I move to Google Analytics Premium or keep my current vendor? Or both?” It’s a question I get asked all the time and clearly one many CMOs are struggling with. But too often... [Read more]

The latest article on ‘MarketingProfs’ is titled “Surprising Facts About Customer Loyalty Marketing”. Verónica Maria Jarski says, “Is your company more focused on acquiring new customers or nurturing existing ones? Though 63% of marketers consider customer acquisition to be the most important advertising goal, successful companies know that... [Read more]

Rob Tierney has just solved your problem of reusing old videos without being penalized for duplicate content. Your old sales videos can have new life in new posts. We have all learned that video works as a sales tool. People like to watch video, which does several beneficial things for our sites; Google sees a reduced bounce rate so our rank improves,... [Read more]

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