Wednesday, August 7, 2013

The latest article on ‘Business 2 Community’ is titled “7 Google AdWords Points To Care About…Because Google Does”. Marc Apple says, “Google AdWords could be the best thing you’ve ever done for your marketing — or it just might be a complete waste of resources. If it’s the former, the trick is to stay ahead of the curve... [Read more]

The latest article on HubSpot blog is titled ”A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)”. Niti Shah says, “What’s the difference between a poor first-time connect and a successful one? One word:context. Researching potential prospects before you first email or call them can make a world of... [Read more]

The latest article on ‘Website Magazine’ is titled “11 Content Optimization Tips for SEO”. Amberly Dressler says, “Content – whether it be in-depth articles, short blogs, banner ad creatives, social posts or landing page copy – can always be better or, rather, optimized for both user experience and search engine rankings. Content optimization,... [Read more]

Walt Bayliss created a WordPress plugin a year or so ago that improved the SEO performance of sites that took advantage of its rich SEO features. Now he has just released version 2 of his tool, Keyword Cashlinks Plugin. This plugin adds cross-linking from one of your pages to another. When done right, these links create a subgroup within your content... [Read more]

The latest MOZ blog post is titled “A Visual Guide to Keyword Targeting and On-Page Optimization”. Rand Fishkin says, “As the “O” in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no “perfectly optimized page,” this update to a 2009 post provides a comprehensive... [Read more]

MarketingSherpa has released a case study titled “Email Marketing Segmentation: Clothing brand uses social behavioral data to drive a 141% increase in revenue”. Courtney Eckerle says, “Retailer Johnny Cupcakes was a brand without email segmentation. Mass weekly email sends were the go-to, a result of limited and incomplete data on... [Read more]

The latest post on ‘ReadWrite’ is titled “Facebook Shines Some Light On Its News Feed Algorithm”. Lauren Orsini says, “Between advertisements you never asked to see and unnecessarily hidden status updates from your closest friends, it’s no wonder that Facebook has come under pressure from users to explain itself. Today on the Facebook... [Read more]

Rob Tierney has just solved your problem of reusing old videos without being penalized for duplicate content. Your old sales videos can have new life in new posts. We have all learned that video works as a sales tool. People like to watch video, which does several beneficial things for our sites; Google sees a reduced bounce rate so our rank improves,... [Read more]

The latest post on ‘Mashable’ is titled “Facebook: Here’s How Your News Feed Works”. Kurt Wagner says, “Your Facebook News Feed is a hodgepodge of information: some of it you love, some of it you hate, and some of it may just make you scratch your head. The average user’s News Feed has around 1,500 possible stories filtered... [Read more]

The latest ‘Econsultancy’ blog post is titled “What do search marketers think of Enhanced Campaigns?”. David Moth says, “Back in February Google announced that it was overhauling the way AdWords worked with the rollout ofEnhanced Campaigns. It’s a catchy name that makes the new system sound like an upgrade on the old... [Read more]

The latest article on HubSpot blog is titled ”How to Make a Marketing Video: A Beginner’s Guide [VIDEO]“. Kristen Craft says, “When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers … but... [Read more]

Bryan Winters has had his ups and downs in marketing. When he discovered how to create over $10,000 in a day, it was definitely and “up” day. He has put his blueprint for this process into 5 Figure Day, and he is sharing it with us. Basically, he is showing how he built an email list of multiple thousands (he picks up 1000 or more subscribers... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Optimizing for Google’s New Local Image Carousel”. Chris Silver Smith says, “In June, Google rolled out an interactive “local carousel” of images at the top of certain search results pages. Some local business categories have immediately received the new treatment, while others may... [Read more]

The latest post on ‘ReadWrite’ is titled “Why LinkedIn Became My Favorite Social Network”. Matthew Bryan Beck says, “Founded in 2003, LinkedIn has grown well beyond its roots as an online resume and recruitment tool. The site claims that more than two new members sign upevery second. LinkedIn boasts more than 170 million unique... [Read more]

The latest post on ‘Mashable’ is titled “Should You Build a Responsive Site or a Native Mobile App?”. Christina Warren says, “You know your business needs a mobile presence, but how to best offer that experience — without breaking the bank — is something tons of companies, both big and small, continue to struggle with. Carl asks: Is... [Read more]

From the creative team of Dani Wijaya and Pumama San comes a new tool that will be welcomed by Amazon affiliates, AGCZON Auto Amazon Script Machine. This new theme has been created to make the affiliate’s job simple. The theme has been coded to automatically build listings for Amazon products in the niche you select. The creators have built-in... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five ways a data layer can help your website”. Ian McCaig says, “The World Wide Web Consortium (W3C) is working to release a global data standard for the inclusion of a data layer to sit on top of your site that will help improve developers’ lives in a variety of ways. This... [Read more]

The latest article on HubSpot blog is titled ”Facebook Announces News Feed Changes, Gets More Transparent With Businesses”. Dan Lyons says, “Facebook is changing the way stories are displayed in the News Feed, and trying to make life better for marketers, if only by communicating more frequently with them via its Facebook for Business page. That’s... [Read more]

The latest article on ‘Website Magazine’ is titled “Pin-Off: Amazon Collections Vs. Pinterest”. Allison Howen says, “If imitation is the sincerest form of flattery, Pinterest just received a huge compliment from Amazon. This is because the e-commerce juggernaut has quietly launched a Pinterest-style service dubbed Amazon Collections. The... [Read more]

Hotels need to pay attention to their online reputation, but many don’t. Unhappy guests can leave bad reviews that influence future travelers. Happy guest rarely leave reviews without prompting. Hotels may not know it, but they need a manager for their online reputation. This is your opening to offer them online reputation management services,... [Read more]

The latest MOZ blog post is titled “5 Ways to Prove to the Client that the Traffic Will Come”. James Harrison says, “White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off”. 5 Ways to Prove to the Client that... [Read more]

The latest ‘Aweber’ blog post is titled “AWeber Gives Back: Merry Christmas (In July!)”. Rebekah Henson says, “AWeber believes giving back is always in season. That’s why we celebrated Christmas in July, with a special food drive benefiting food banks in our local community. We partnered with United Way of Bucks County to donate food to... [Read more]

The latest post on ‘ReadWrite’ is titled “How The iPad Stalled And Android Took Over The Tablet Market”. Dan Rowinski says, “Between the first quarter and second of 2013, tablet shipments were down 9.7%, according to research firm IDC’s latest quarterly tablet tracker.That’s one of the first times since the launch of Apple’s... [Read more]

Presentation Bolt is a Presentation Template bundle of 7 attractive, professional looking Powerpoint templates. These templates are easy to use so you can easily become a presentation expert in just a few minutes. Since a professional presentation will help you gain credibility with prospects and help you close more deals, a small investment in xxx... [Read more]

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