Pooja Lohana says, “There’s a saying in the digital marketing world, and in my experience, it stands true. “The money is in the list”. I know it sounds cheesy. Perhaps it also evokes a reaction in you as you read it. Because a lot of entrepreneurs aren’t in it for the money. In my work as a digital marketing mentor, I see numerous clients... [Read more]

Shayna Marks says, “Last week was not a great one for Google+. In case you haven’t heard, Google announced that it was separating one of the most contested features of the social network—that you must use a Google+ account for logging into their other products, like YouTube—among other changes. So why is that a big deal? One of the main... [Read more]

Rebecca Lieb says, “According to my research, corroborated by other studies, while virtually every company is now practicing content marketing, a full 70 percent of them are doing so without first constructing a content strategy that addresses not just why, but how, they will create, disseminate, measure and apply business-related goals to their... [Read more]

Naidy Phoon and his business partner Trevor Emdon have been experimenting with using Facebook in new ways to drive traffic to their websites, without spending money on Facebook ads. Now, they share their findings in FB Traffic Ricochet. The advantage of their method is that your visitors are laser-targeted, more precisely than you could imagine, and... [Read more]

Monica Montesa says, “The road to success might not be paved with gold, but it’s certainly covered with online apps and tools. And since managing your business online can be cumbersome, we understand that you might need a little guidance to figure it all out. That’s why we’ve teamed up with nine businesses that will help you do things... [Read more]

Kate Leggett says, “Customers are increasingly leveraging chat. But its difficult to determine what chat vendor solution to use as the market is crowded and chat vendors offer a breadth and depth of capabilities. Forrester groups chat vendors into 5 broad categories based on how their customers use these technologies. They are: Standalone Chat... [Read more]

Corey Beale says, “Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time? With so many different shopping... [Read more]

Bill Platt has taken notice of the new trend at Amazon.com. Adult comic books are taking off and becoming big sellers. In fact, in 2015 sales have risen exponentially. Many big publishers have noticed this trend and are getting ready to enter this niche soon... [Read more]

Tom Demers says, “There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It’s like they wait for you to get all of your ducks in a row and then unleash an update that changes everything. Sure, they’re pretty open about that fact that they’re doing this... [Read more]

Adario Strange says, “As Facebook and Yahoo recently demonstrated, video streaming apps are the hottest new app category. But last night I found out that the real, bleeding-edge video chat action is happening on an little known website called Blab.im, where four people can video chat simultaneously as an audience watches, comments and can instantly... [Read more]

Mike Lieberman says, “Let’s get something out on the table. No one is buying anything until they feel like they’re making a safe purchase decision. Your prospects have problems and pains they need remedied. They are anxious about this pain; after all, there is stress in challenge. Maybe their boss is yelling at them. Maybe there are financial... [Read more]

Coach Comeback has produced several training programs to help online marketers. His latest is free training in the real estate niche. He has broken down the process into bite-size steps and is giving you video training for each step... [Read more]

Youtse Sung says, “Unfortunately, too many marketers have confused ad-hoc social media promotions with genuine agile marketing. While the original concept of ‘agile’ as a way of working was first popularised in the world of software development, it wasn’t until recently when applied to the realm of social media that we’ve started to... [Read more]

Gianluca Fiorelli says, “One of the hardest things to measure is content effectiveness, mostly because there exists great confusion about its changing nature and purpose. One common problem is thinking of “content” and “formats” as synonyms, which leads to frustration and, with the wrong scaling processes present, may also... [Read more]

Michael Brenner says, “As we all know, marketing and sales teams do not always see eye to eye. This was brought home to me during a great conversation I had with several sales leaders during recent travel. Our topic was the challenges facing marketing and sales teams. One of many marketers’ biggest mistakes, we all agreed, is their assumption... [Read more]

Good content fuels your site's success. You need content for everything you do online, blogs, backlinks, videos, etc. Content- good content- is what makes you credible. But content doesn't come from thin air; it takes time, money or both, to create... [Read more]

Martin Beck says, “Facebook has reversed a plan to cut off device-level data collection for mobile app advertising campaigns after a revolt by game developers and advertisers. In May, Facebook told ad buyers, developers and mobile measurement partners that it would no longer share data about how their mobile app ads were performing on specific... [Read more]

Jack Simpson says, “If the vertiginous rise of video-sharing and streaming platforms such as YouTube, which receives more than 6bn video views from 1bn unique users every month, has taught us anything it’s that people have a voracious appetite for video. It should be no surprise then that more than four out of every five marketers plans... [Read more]

Scott Gerber says, “Managing a flooded inbox is overwhelming enough without receiving additional “welcome” emails. The majority are dull, provide no value and gets sent straight to the trash, which isn’t much of a welcome at all. People show initial interest by subscribing, so it’s crucial to not disappoint on the first... [Read more]

Jeff Boss says, “In a world where technology becomes faster every day and people, teams and companies grow more geographically dispersed, trying to nail down somebody in person to throw a sales pitch almost seems impossible. Fortunately, 91 percent of working professionals check their email daily, according to data by Hubspot. What this means... [Read more]

Martin Beck says, “Twitter today introduced a new feature to help advertisers manage multiple campaigns. Called ads editor, the tool enables users to create and manage advertising campaigns with spreadsheets, either downloaded from existing Twitter campaigns or created from scratch and uploaded to Twitter’s ad-serving dashboard. Twitter product... [Read more]

Ariel Bogle says, “In a move that could make eBay and Craigslist management lose sleep, Facebook is testing a new regional online marketplace feature in Sydney, Australia and Auckland, New Zealand. A new “Buy & Sell” button is currently being rolled out in the platform’s lefthand navigation panel, which will take users to... [Read more]

Nicolas Chabot says, “Influencer Relationship Management (IRM) is the hottest new emerging practice in marketing and communications that is winning budgetary affirmation amongst some of the world’s major playing brands including Coca Cola, Adobe and Phillips. Taking its beginnings from the rationale and practice of Customer Relationship Marketing... [Read more]

Dan Steiner says, “Startups are a dime a dozen. It’s a harsh reality, but it’s true. That’s why it’s absolutely crucial to market your company in a way that’s engaging and effective. Whether you’re running an infographics company or have just launched the next best app, you’ll need to make your marketing endeavors relevant to your... [Read more]

Geoff Weiss says, “Vertical videos, long considered a vexing eyesore when uploaded to YouTube amid two gaping black bars — and which even spawned a popular meme known as Vertical Video Syndrome — are suddenly looking like the favored orientation du jour for video platforms, marketers and media companies alike. The about-face began... [Read more]

Ken Bowen says, “For those of us interested in marketing, Amazon’s first ever “Prime Day” celebration could not have been more fun to experience. Intended as a special shopping day for members of Amazon’s $99/year Prime service, Amazon had practically promised ecommerce Armageddon leading up to the 24-hour event, with “More deals than... [Read more]