IM NewsWatch, August 6, 2014 - ‘How to Plan Email Marketing Campaigns – HubSpot' and much more...

August 6th, 2014 at 8:23 am EDT

IM NewsWatch

Wednesday, August 6, 2014

‘Using Data and Design to Create a Knockout Email Nurture Program’ Business 2 Community Webinar August 14

This is a reminder for Business 2 Community’ webinar on email marketing. Business 2 Community is hosting a webinar with Aaron Bolshaw on Thursday, August 14 at 2.00 pm ET. The topic of the webinar is “Using Data and Design to Create a Knockout Email Nurture Program”. The ‘Business 2 Community’ team says, “This session... [Read more]

‘Video is the New Black for Content Marketing’ – ‘Business 2 Community’ Article

Colin Osing says, “Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing... [Read more]

‘Under Cloudy Skies Facebook Makes Its Pitch To Small Business’ – ‘Marketing Land’ Article

Greg Sterling says, “Earlier today I attended the FacebookFit small business bookcamp at the company’s Menlo Park headquarters. Informally I was told there were about 350 business owners in the audience. It was the last of five such events held across the country as part of Facebook’s effort to reach out directly and educate business owners... [Read more]

Webinar And Video Conferencing Software Anyone Can Afford #ad

Walt Bayliss has just released new, low-priced video conferencing software today: RunClick Webinar And Video Conferencing Software. This is a self-hosted app that turns Google Hangouts into your own webinar service. It comes with complete Autoresponder Integration, Evergreen systems and more. You only pay once; then use it for life. In the last year... [Read more]

‘US Marketers Skeptical of New Website Domain Extensions’ – ‘MarketingProfs’ Blog

Ayaz Nanji says, “US marketers are more skeptical about the launch of new domain name extensions—such as .NYC and .music—than other US business professionals and marketers in other countries, according to recent research from Sedo. Some 74% of US marketers say the plan to add hundreds (or even thousands) of new generic top-level domains... [Read more]

‘Affiliate Summit West 2015 Booth and Table Registrations Now Open’ by Shawn Collins

Collins Says, “Registration is now open for Affiliate Summit West 2015 Meet Market tables and booths. The conference is taking place January 18-20, 2015 at Paris Las Vegas in Las Vegas, NV. Details and pricing are available at the Affiliate Summit West 2015 exhibitors page. Reach the key affiliate marketing players in this landmark event. Prices... [Read more]

‘5 Blog Content Tips to Make Your Life Easier’ – ‘Affilorama’ Blog

Adam Hansen says, “Blog content is one of the best ways to keep both your visitors and the search engines coming back to your site. The more you write, the more people are engaged, and the better your rankings are, which means more people visit your site. Done right, this creates a never-ending cycle of traffic coming through your virtual doors and... [Read more]

Fan Page Money Method: Make sales on Facebook without ads #ad

Michael Cheney, long-time internet marketer and creator of training and software for marketers, has just announced his guide to marketing on Facebook for beginners, called Fan Page Money Method. In Cheney’s new guide, you will discover where in the Facebook infrastructure you can start earning money. And he gives you instructions on how to take... [Read more]

‘How to Plan Email Marketing Campaigns’ – HubSpot

Shannon Johnson says, “If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you were planning several email campaigns at once, so keeping... [Read more]

‘Ecommerce main category page layout: Where to place key elements and why’ – ‘Econsultancy’ Blog

Greg Randall says, “Due to the popularity of the article titled, ‘Ecommerce product pages: where to place 30 elements and why‘, a sequel has (finally) been written. The focus now turns to the main category page, which is used in ecommerce to give shoppers access to a range of products such as ‘menswear’ before they drill... [Read more]

‘What Happened after Google Pulled Author and Video Snippets: A Moz Case Study’ – MOZ Blog

Cyrus Shepard says, “In the past 2 months Google made big changes to its search results. Webmasters saw disappearing Google authorship photos, reduced video snippets, changes to local packs and in-depth articles, and more. Here at Moz, we’ve closely monitored our own URLs to measure the effect of these changes on our actual traffic. The... [Read more]

Seamless Secure plugin protects all your WP sites from hackers #ad

Many WordPress sites fall to hackers everyday. Yours could be next unless you protect it. There are two ways people try: 1. Frequent backups that you can use to restore your site if it is ever attacked. This can work, but it’s expensive and time-consuming. 2. Software that closes the gaps in native security for WordPress so that no hacker can... [Read more]

‘5 Innovative Email Marketing Tips That Drive Readers to Action’ – ‘Copyblogger’ Blog

Pratik Dholakiya says, “Email marketing advice is all around us — a dime a dozen. You’ve heard all the contradictory tips. Send marketing emails often … Don’t send marketing emails too often. Focus on the content, not the design … Design can make or break your campaigns. You may just want to ignore it altogether, but there’s good reason... [Read more]

‘Mobile Ad Effectiveness’ eMarketer Webinar August 21

eMarketer is hosting a webinar featuring Cathy Boyle on Thursday, August 21 at 1.00 pm ET. The topic of the webinar is “Mobile Ad Effectiveness”. eMarketer team says, “We’ll address these questions: What are the key touchpoints marketers must optimize to reach omnichannel consumers? What factors do marketers need to consider... [Read more]

‘Marketing Trends and Predictions For 2014 and Beyond’ – ‘Business 2 Community’ Article

Trent Dyrsmid says, “What does the future of marketing hold? What digital marketing strategies should you focus on over the next 3 to 5 years? How does your company compare in terms of average marketing spending and social media budget allocation? The CMO Survey, founded in 2008, surveys thousands of top marketers twice a year to look for marketing... [Read more]

ImgLinker: Turn your images, wherever they are hosted, into sales tools #ad

John Christos has just released a new software application called ImgLinker. If you use images on Pinterest, Instagram, WordPress, Google+, Facebook, etc. you can now link the image (even an animated GIF) to any website you choose. (But be aware that Facebook doesn’t animate any images; it just shows a still.) When you place the image wherever... [Read more]

‘The Digital Money Management The People Want’ – ‘The Forrester Blog’

Stephen Walker says, “We at Forrester believe Digital Money Management, often referred to as Personal Financial Management (PFM), is the future of digital banking. But as we find in our new report, The State Of Digital Money Management 2014, available here, it doesn’t appear to be the present. Fewer than 22% of customers in the US and... [Read more]

‘Why You Should Write Your Own Content’ – HubSpot

Neil Patel says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and... [Read more]

‘How to use machine learning to enhance your marketing campaigns’ – ‘Econsultancy’ Blog

Jeff Rajeck says, “Machine learning sounds like something that computer nerds do, but not marketers. Well, here’s a dip-your-toe-in introduction to how anyone can use machine learning to improve their digital ad campaigns. Machine learning is an intriguing topic. Whether you’ve read about US retailer Target discovering a young woman... [Read more]

Comment Commander Pro: Get links for GOV and EDU sites #ad

It’s hard to get links from authority sites, especially links from sites run by governmental and educational organizations. But when you do, these links can create powerful improvements in your site’s rank David Henry has created Comment Commander Pro software to help you find these links and other high authority links easily. This software... [Read more]

‘20 Twitter Facts and Statistics You Need to Know in 2014’ – ‘Business 2 Community’ Article

Jeff Bullas says, “What first attracted me to Twitter and social media six years ago was that you could achieve global marketing for free. It’s called organic reach. This enabled bloggers to build global brands. That is changing. In 2014 we are seeing the rapid emergence of “pay to play” to reach your followers. So a question needs to be... [Read more]

‘How Are Email Marketers Handling The Shift To Mobile? How To Prepare’ – ‘Marketing Land’ Article

Steve Dille says, “Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have to... [Read more]

‘How to Avoid Becoming a Marketing Fossil’ – HubSpot

Katie Burke says, “In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on... [Read more]

Affiliate Cash Profits: detailed report showing how to earn as an affiliate #ad

Billy D is an affiliate marketer and says it’s the best way to grow your online income. He just released Affiliate Cash Profits to give you his blueprint for earning over $1K from affiliate marketing. YMMV, of course, but he says this is a reasonable target. In fact, in this training, he says he will “give you a detailed daily Traffic &... [Read more]

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