Monday, August 5, 2013

The latest MOZ blog post is titled “Subject Matter Experts and Their Role in Digital Marketing Strategy – Whiteboard Friday”. Eric Enge says, “Thought leadership and expertise is key to any digital marketing strategy’s success. In today’s post, learn the role and importance of subject matter experts in your organization, and... [Read more]

The latest article on ‘Business 2 Community’ is titled “Are You Ready to Play the Content Marketing Game?”. Natalie Saumure says, “The era of content marketing is here as companies understand the need to be found online, effectively communicate their message and engage with their target market(s). But, after content is generated,... [Read more]

The latest ‘Econsultancy’ blog post is titled “On-page factors become more important for high search rankings in past year: report”. David Moth says, “Quality content and other on-page factors have become increasingly important for SEO in recent years thanks to Google’s various algorithm updates aimed at cracking... [Read more]

Mike McKay is back with another of his famous Amazon affiliate marketing kits. This time it’s for cameras and he calls it Camera Cash Crescendo. Every Amazon affiliate needs quality content on their website to attract customers. Reviews of recent products are a prime example of content that people are searching for, content that will bring people... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “The Super-Secret and Incredibly Complicated Master Key to Internet Marketing”. Sonia Simone says, “When I meet new folks, whether online or face-to-face, I often get a variation on the same question. What will it take to make my business really successful? What needs to go into it? What... [Read more]

The latest article on HubSpot blog is titled ”How to Create PPC Ads People Will Actually Click”. Chris Darabi says, “Practically anywhere the eye can see, there’s an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up “impressions” on bus benches, there’s no doubt... [Read more]

The latest article on Business Insider is titled ”Pinterest Is Getting Even More E-Commerce Friendly [THE BRIEF]“. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: Pinterest recently added a feature in which “product pins” from certain websites (including eBay, Etsy, Urban Outfitters,... [Read more]

Amanda Craven has been warning us about the shift in marketing for quite a while. It hits all marketers, online and offline. People don’t like being force-fed advertisements. They want to be in control, making their own decisions about what ads they see. The result is that “outbound marketing,” in which you mail flyers or send email... [Read more]

The latest post on ‘Mashable’ is titled “5 Social Media Tactics to Increase ROI”. Adam Popescu says, “Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem.... [Read more]

The latest ‘SEO Book’ blog post is titled “What Is Your SEO Strategy?”. Peterd says, “How do you determine your SEO strategy? Actually, before you answer, let’s step back. What Is SEO, Anyway? “Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines. SEO... [Read more]

Eloqua has released a free ebook titled “Defining the Modern Marketer: From Real to Ideal”. The Eloqua team says, “Download the new BtoB Research Services report to see if your marketing practices measure up to Modern Marketing. BtoB Research Services surveyed hundreds of online marketing professionals to uncover the core competencies... [Read more]

Sean Mize has been doing email marketing for a long time. Over the years he has become an expert email marketer. Today he shares with us 47 of his successful emails. You can use them as they are, or you can simply draw inspiration from them and possibly modify them to fit your own products All these emails are in the “internet marketing”... [Read more]

HubSpot has released a free ebook titled “Optimize Landing Pages for Conversion”. The HubSpot team says, “The average attention span online is about eight seconds. Question is, how do you get someone to read and convert on your landing page in that short time frame? Landing pages literally serve as the location your prospect “lands”... [Read more]

The latest post on ‘ReadWrite’ is titled “How Google’s Chromecast Lets Down iPhone Users”. Adriana Lee say, “I’ve had a Chromecastic week playing around with Google’s $35 streaming device. Overall, I’ve come away with positive impressions. Then again, it’s easy to be forgiving when a new gadget costs less... [Read more]

Jeremy Schoemaker’s latest blog post is titled “Email List Monetization Reinvented”. Schoemaker says, “AdStation Integrated is revolutionizing the email industry Recently I’ve been spending a lot of time looking at the various options available to mailers within the data monetization industry. Unfortunately, almost all of the automated email... [Read more]

Every online marketer, large or small, needs traffic to their offer. And that traffic needs to be cheap enough that the offer can be profitable even if only a small percent of the visitors actually buy. When he realized that Google was not sending traffic to affiliate sites as they used to, Simon Greenhalgh determined to find a new traffic method, one... [Read more]

The latest article on ’Marketing Land’ is titled “Google’s Quality Score Change: What Marketers Need To Know”. Kohki Yamaguchi says, “Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10... [Read more]

Shawn Collins’ latest blog post is titled “Google Affiliate Network Overwrite Now in Effect at Skimlinks”. Collins Says, “Skimlinks has launched an automated solution to help former Google Affiliate Network (GAN) affiliates easily transition their inactive GAN links to functioning affiliate links. Very cool news for all of the affiliates... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Brands Use Facebook: Hashtags, Content Types, and User Engagement”. Ayaz Nanji says, “Nearly 20% of all Facebook posts from the Interbrand Top 100 Brands now incorporate clickable hashtags, according to a recent report by Simply Measured. That percentage reflects a rapid adoption of... [Read more]

Having a human presenter to welcome a visitor to your site is far more attention-getting than text or even a normal video. Haydee is an attractive presenter who can share your client’s message whenever someone comes to their site. She’s one of 11 available, both men and women. You can see them all here. There are prerecorded presentations... [Read more]

The latest article on ‘Business 2 Community’ is titled “What WordPress 3.6 Means For Content Marketers”. Peter Geisheker says, “I don’t know about you, but getting prompted to update my apps or iTunes every week or so drives me crazy, especially when I can’t even tell what was changed or corrected. But the newest version of... [Read more]

The latest article on Business Insider is titled ”What HootSuite’s $165 Million Investment Round Tells Us About The Size Of Twitter’s Ad Business”. Jim Edwards says, “Hootsuite, the social media marketing management company, just raised $165 million in a new fundraising round — and you can be forgiven for doing a... [Read more]

The latest post on ‘Mashable’ is titled “Yahoo Buys Social Browser Maker Rockmelt”. Todd Wasserman says, “Yahoo’s epic acquisition binge continued on Friday with the purchase of social browser maker Rockmelt. Rockmelt announced the move on its blog: “Yahoo and Rockmelt share a common goal: To help people discover the... [Read more]

AJ Montoya is a graphics designer. He didn’t want to use the same old graphics everyone else is using, so he learned Photoshop and started making his own. He has just released his Massive Graphics Pack for Marketers, so our work can get a lot easier. It has over 275 graphics we can use. These graphics are made for marketing. Montoya needed them... [Read more]

The latest article on HubSpot blog is titled ”WTF Is the Future of Business? Brian Solis Has an Answer”. Dan Lyons says, “Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more... [Read more]

The latest ‘Econsultancy’ blog post is titled “10 great examples of responsive design from around the world”. David Olshanetsky says, “Responsive design as a standard feature on a website is growing quickly. There is no longer much of a debate over whether brands need a mobile site, as consumer demand dictates that... [Read more]

The latest post on ‘Mashable’ is titled “Marissa Mayer to Rebuild Yahoo Labs With 50 New PhD Hires”. Douglas MacMillan and Brad Stone say, “Yahoo! Inc. (YHOO)‘s Marissa Mayer is boosting the company’s research unit, which was downsized under her predecessor — betting on emerging technologies from big data to artificial... [Read more]

If you build (or want to build) apps for iPhone, iPad or Android, you may already know about Seattle Clouds. The provide app building software that simplifies the process. They problem is that their protection of their users is incomplete. If you build apps with their software, your clients (typically, local businesses) can find out that they are your... [Read more]

The latest article on ’Marketing Land’ is titled “Incentivizing The Omni-Channel Marketing Team To Work Together”. Benny Blum says, “E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate data sources telling overlapping stories. Businesses... [Read more]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Do You Really Believe You Will Reach Your Big Goal?”. Yaro Starak says, “I remember approaching the final year of my university degree thinking about what I was going to do next. I was working a casual job at the university, the dot com bubble had just burst, and I was about to graduate... [Read more]

John Chow’s latest blog post is titled “4 Must-Take Actions To Increase Your Email Subscriptions”. Chow says, “You and I know that having an email list is vital! To a large extent, the number of subscribers you’ve can actually determine how much success you get online. Although, quality is always better than quantity when email marketing... [Read more]

The latest article on ‘Business 2 Community’ is titled “10 Tips: How Not to Use Google Plus”. The Wishpond Blog team says, “I’ve been spending quite a bit of time on Google Plus lately. I know, I’m geeking out. But it’s quickly becoming my favourite social media platform these days. It’s an incredible way to meet new people,... [Read more]

The latest article on Business Insider is titled ”Google Saved An Estimated $887 Million By Paying Adblock To Show Its Ads”. Laura Stampler says, “Google and Adblock Plus, the browser add-on dedicated to eradicating “annoying ads” everywhere on the web, have had a complex relationship. In March, Google blocked the... [Read more]

The latest article on HubSpot blog is titled ”10 Fetch ‘Mean Girls’ Memes for the Marketer in Your Life”. Corey Eridon says, “Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also... [Read more]

The latest post on ‘Mashable’ is titled “Bluehost, HostGator and HostMonster Go Down”. Christina Warren says, “If you host your website on Bluehost, HostMonster, HostGator or JustHost, your site is probably down or experiencing issues. The three hosting brands are all divisions of Endurance International Group. The outage appears... [Read more]

The latest ‘Econsultancy’ blog post is titled “Asia: how are companies approaching digital change?”. Ben Davis says, “At Econsultancy Singapore, we recently had a good old discussion about the change necessitated by new digital technologies. I thought I’d allow you to stick your finger into the prevailing winds of this... [Read more]

The latest article on ‘Business 2 Community’ is titled “Insights Into 7 Facebook Marketing Techniques Used By The Celebrity Elite”. Michael Stafford says, “The words “fan” and “follower” have firmly embedded themselves in the lexicon of social media gurus, thought leaders, and practitioners. But long before the dawn of... [Read more]

StrongView is hosting a webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “Strategies for Using Social Data to Improve Digital Marketing”. The StrongView team says, “Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “5 Basic Steps for High Rankings on Google”. Andy Curry says, “If you have a website for your local business, you definitely want it ranking high in Google. To do this, the most important thing to remember is Google is all about relevancy. This means if your site has little to do with what... [Read more]

The latest article on ‘Website Magazine’ is titled “Become a SoLoMo Superstar with WordPress”. Amberly Dressler says, “Today’s savviest blogs and brands understand the importance of a seamless social-local-mobile experience for not only for the experience of end-users, but also for visibility on the search engines. WordPress, by far... [Read more]

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