Aaron Wall says, “Whenever Google does a major algorithm update we all rush off to our data to see what changed in terms of rankings, search traffic, and then look for the trends to try to figure out what changed. The two people I chat most with during periods of big algorithmic changes are Joe Sinkwitz and Jim Boykin. I recently interviewed them... [Read more]

Chow says, “You probably already know that Instagram can be used to engage and interact with customers. And, between 200 million active users and not being widely used major brands, it’s a great platform to use in marketing. And, here are five ways that you can use Instagram to accomplish all of your marketing needs. 1. Tell Your Brand’s Story When... [Read more]

Jason Bowden says, “Social branding defines your ability to engage your target consumers and make them remember your business. Every internet marketer ensures to market their business brand in the social media. This is precisely because about more than half of the consumers are engaged in social media, spending almost half an hour to three hours... [Read more]

Billy D is an affiliate marketer and says it’s the best way to grow your online income. He just released Affiliate Cash Profits to give you his blueprint for earning over $1K from affiliate marketing. YMMV, of course, but he says this is a reasonable target. In fact, in this training, he says he will “give you a detailed daily Traffic &... [Read more]

Milad Oskouie says, “There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement. Giants like Amazon and Google use it. Even the Obama presidential... [Read more]

Amy Gesenhues says, “Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from Pinterest referral traffic between January and June of this year. In addition to lifting e-commerce numbers, Piqora reported referral traffic from Pinterest to its clients’ websites was up... [Read more]

Wakeman says, “Have you jumped on theInstagrambandwagon? Not sure how it applies to you and your business? Take a look at the stats in the infographic below and you may find yourself thinking“how can I use Instagram now to boost the visibility of my business?!” Here are some photo ideas for you: People– colleagues, customers, clients, vendors Places–... [Read more]

SEO has many nuances that have some effect on your results, but one of the primary factors in a high rating is backlinks. And the most useful backinks are “do follow” links from influential sites. Finding authoritative sites that will give you backlinks is no small task, particularly “do follow” links. For example, IM NewsWatch... [Read more]

Rachel Sprung says, “There’s so much going on with social media it’s hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest — and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you’re running on a really... [Read more]

Selena Larson says, “LinkedIn’s publishing platform, which started as a small experiment available to just the “influencers” the professional network deemed worthy, is now available to millions of its members. Roughly 15 million people now have access to LinkedIn’s publishing tools, the company stated in its second-quarter earnings... [Read more]

Arie Shpanya says, “Since 2010, mobile’s share of ecommerce traffic has grown from 3.5% to 36.9% with mobile revenue rising from $2bn to $42bn. Knowing where, and how, to get customers to embrace this growth will separate your online store from the rest of the pack. As an online retailer, you know it would be foolish to ignore mobile, but knowing... [Read more]

Paul Nicholls uses solo ads to run his business. He consistently makes a profit from his ads, earning 2-3 times what he spent on the ad, or even more. In a world where many solo ads don’t earn any profit at all, and often result in a loss, Nicholls is an exception, someone who has learned to use solo ads the right way, the profitable way. Now... [Read more]

Michael Cottam says, “The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and—perhaps most pressingly—what in the world can we do to befriend the bear? In today’s Whiteboard Friday, Michael Cottam explains what these things are, and more importantly,... [Read more]

Mike Volpe says, “It used to be that “multi-channel marketing” meant ensuring that your print, TV and radio ads looked and sounded the same. Now, consumers have more channels than ever to interact with your brand, so creating an integrated marketing experience means getting everything right, from social to search, automation to analytics,... [Read more]

Fatemeh Khatibloo says, “The tide is turning on privacy. Since the earliest days of the World Wide Web, there has been an increasing sense that the Internet would effectively kill privacy – and in the wake of the NSA PRISM program revelations, that sentiment was stronger than ever. However, by using our Forrester’s Technographics 360 methodology,... [Read more]

Don VanFossen and Andres Tobar are releasing the latest version of Serp Shaker. These two are a natural pairing. People have made money with Don’s products. And Andres has proved that he build useful tools, too. In fact, using Serp Shaker (not selling it to other marketers; using it himself) he reports that he made over $600,000 last year. Serp... [Read more]

Ana Rosenstein says, “This fall, Mashable will be hosting its second annual Mashies awards to recognize the very best in digital marketing and advertising. As we gear up for the 2014 Mashies, a group of this year’s judges will be participating in a Twitter chat to answer some of the most pressing questions in the field of digital marketing.... [Read more]

Ginny Soskey says, “Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip, I can quickly react. Other times, it’s much more helpful... [Read more]

Stephanie Chan says, “Diane Wang constantly hears stories about adversity. The founder of Joyo.com (which eventually became Amazon China), now CEO of China e-commerce siteDHGate, says she’s flooded with correspondence from people telling her how her business helped them break barriers and realize their dreams. For instance, there was the young... [Read more]

There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing... [Read more]

Sally Falkow says, “Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are... [Read more]

Ben Davis says, “Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce. I asked the team about their future. Here’s what they had to say… In one sentence, what is your product/service? Hubba is a B2B product information network that... [Read more]

Shari Thurow says, “An optimized website is easy to navigate. In fact, one of the main reasons that people switch to a competitor site is navigation difficulty. So I created this navigation checklist to help web professionals ensure that their site’s navigation system is effective for both humans and technology. In Part 1, I went over the... [Read more]

Ricky Mataka has just released new software to improve SEO for your site. He calls it Weblify. This new software is a new update of software Mataka has been using for years. And he has sold it to a limited number of clients who paid $297 for itand were glad to do it because they have also found it helps them benefit their own sites. Now Mataka is opening... [Read more]