Brian Hughes says, “Do your clients secretly hate the content you produce for their brands? Or worse, do you secretly hate the content you’re producing for your own brand? According to a recent survey from Chief Marketing Officer Council and Content ROI Center, only 12 percent of marketers are satisfied with their branded content. The... [Read more]

Tessa Wegert says, “Marketers shouldn’t discount the power of long-form blogs because they’re conducive to high levels of engagement from potential consumers. Blogs have long been part of the content marketing conversation. But with exciting storytelling formats like brand magazines and films getting all the buzz these days, one has to... [Read more]

ClickZ is holding ‘ClickZ Live Chicago’ event on November 17-19. The three-day event will educate the marketers with latest digital marketing tips, tricks and tools. ClickZ team says, “Educating marketers for over 15 years, ClickZ Live (formerly SES Conference & Expo) is the most cutting-edge, all-encompassing digital marketing... [Read more]

You typically make whiteboard videos using pre-designed components; a picture of a man, one of a desk and one of a chart, for example. There are a lot of packages of graphics available for use in whiteboard videos, but many of them are overused and many others are of low quality. Now, there’s a package you can be proud of using: Cartoon Video... [Read more]

Ann Handley says, “Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Researchers in a new(ish) field of study are trying to figure out how our hard-wired preferences affect the decisions we make. Neuromarketing research is “the systematic... [Read more]

Georges Berzgal says, “With Christmas fast approaching, it’s important that brands are ready with a strategic email marketing campaign plan. So following on from my previous Christmas email post, here are steps 6-10 towards festive email marketing success… Step 6: re-engage ahead of the holidays About two months prior to the Christmas... [Read more]

Abraham Nord says, “Most marketers now accept the importance of having a mobile strategy for ad landing pages, but which way should you go? Currently, there are three widely accepted methods to make web pages work on mobile devices: responsive design, dynamic serving and maintaining separate mobile URLs. In short, responsive design utilizes a... [Read more]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called 'Profits Play',  that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it. We all know that video is taking the net by storm.  It can be a powerful persuader to take action... [Read more]

Ayaz Nanji says, “The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. The report was based on data from the annual reports of publicly traded companies with year-over-year growth in 2014. Companies in certain industries—such as SaaS and... [Read more]

Gene Marks says, “Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it’s like to run a small business. We don’t have the time or the resources to carefully think through everything. So we do a lot of things by our gut. Sometimes things turn out OK. Sometimes, well — it’s not so good,... [Read more]

Jami Oetting says, “Communication is about more than what you say, and oftentimes, the nonverbal cues you give off can be more influential than the words coming out of your mouth. Knowing how your facial expressions, posture, tone of voice, and movements affect the viewer is especially important when it comes time to pitch a prospect or deliver a... [Read more]

You typically make whiteboard videos using pre-designed components; a picture of a man, one of a desk and one of a chart, for example. There are a lot of packages of graphics available for use in whiteboard videos, but many of them are overused and many others are of low quality. Now, there’s a package you can be proud of using: Cartoon Video... [Read more]

Kevin Lee says, “People with a marketing automation backgrounds are traditionally difficult to hire, which makes that skillset that much more important for young marketers to acquire. I’ve read a number of career-oriented studies, from a variety of sources ranging from Venture Beat to LinkedIn, that point to a sustainable upward trend in the... [Read more]

Greg Sterling says, “Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year. As part of that event, which I did not attend, Simon Khalaf, Yahoo’s SVP Publishing Products, took the stage to deliver a kind of... [Read more]

Olivia Dello Buono says, “With nearly two months ‘til ASCEND Digital Marketing Summit takes place October 18-20 in Philadelphia, we want to introduce you to our lineup firsthand. We’re hosting three special #AWeberHour Twitter Chats, featuring a sampling of our amazing speaker lineup. And since it’s our last chat of the season, we’re going... [Read more]

You were probably taught to do affiliate marketing by sending people from your email list to a sales page for the product you are promoting. That's the standard process... [Read more]

Stefanie Flaxman says, “As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird. But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re... [Read more]

Doug Camplejohn says, “Data-driven marketing is on the rise. And no wonder: marketers would be six times as likely to report higher profits if they use data-driven strategies, a recent report by Turn and Forbes Insight discovered. That’s not surprising to those already harnessing the power of data, but the proliferation and availability... [Read more]

Murray Newlands says, “A pitch deck has many moving parts, and one of the most important pieces is building an opportunity that an investor can’t pass up. Creating an alluring opportunity takes finesse, research, number crunching and the ability to tell a compelling story while showing investors you have an empathetic understanding of... [Read more]

Omar and Melinda Martin have been using a system they call 'Content Nitrous' to enhance their websites so they can earn more money through improving the experience for the website visitors... [Read more]

Dan Tyre says, “Closing calls are a big deal. And because they’re so important, they’ve acquired a certain mystique. Just saying the phrase “closing call” evokes all kinds of emotions for sales reps. You never want to fumble a sales call, but running a bad closing call might be one of the most painful mistakes a rep can make. But you’re... [Read more]

Alesia Hsiao says, “Instagram is one of the leading social media platforms for image-based content. We know that. However, what people don’t always think about is whether it can be used as a viable advertising platform. Engagement rates are high, as Forrester states that the 4.21 percent engagement rate makes Instagram the king of social media.... [Read more]

Martin Beck says, “It’s hip to be beyond square. Or something like that. Instagram, the visual social network with the famously rigid equal-sided format, announced today that it’s now allowing people to post rectangular photos and videos, in either landscape and portrait orientation. “It turns out that nearly one in five photos or videos... [Read more]

Now, you can have your own product, without the  product creation cost or delay. Edmund Loh has created 'IM How To Videos' and is offering to let you sell these videos as your own, replacing his name on the cover with yours, then  replacing the product name he selected with one that you select, and  then keeping all the income from every sale... [Read more]

Kevin Lee says, “These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? While there’s no single formula for writing an article that will resonate with your social media audience, there are guidelines that can increase your chance of success. Here’s a formula that’s worked... [Read more]

Monica Montesa says, “Meet Emily. She’s the blogger and designer behind Jones Design Company.Jones Design Company began in 2002 as a custom stationery business and transitioned into a blog in 2009. On the blog, readers can find topics like home decorating, crafting, organizing, beauty and fashion, combined with Emily’s incredible design skills. Emily... [Read more]

Rainmaker team says, “In this new series on The Mainframe, hosts Tony Clark and Chris Garrett discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode of The Mainframe, Chris Garrett and Tony Clark discuss: How you can determine the correct metrics for your business Where... [Read more]

Jerry Low says, “As any marketer knows, there’s no point in creating something if it doesn’t have a purpose, and that purpose should aim to garner a response, and to garner that response, you a CTA (call to action). But not all CTAs are created equal—and inferior CTAs are bound to get inferior responses. Think of it this way: if you go... [Read more]